Jeff Titterton

Join Me this Thursday 6PM with Nate Zaru for Creating Product Videos that Drive Sales Workshop. PLUS networking happy hour at Gambit Lounge. Learn and mingle with the top marketers in the San Francisco SaaS world! Join us for a workshop on how to jump into 2025 with an unforgettable product video. You’ll learn what makes the best product videos and what mistakes to avoid. Bring your projects and case studies. Hosted by Nate at MyProductVideo.com with yours truly. AGENDA: 6:00-6:30 Welcome and networking 6:30-7:15 Workshop Presentation 7:15-8:00 Happy hour networking What You’ll Learn: The New Opportunity of Product Videos Why SaaS is different and how to leverage it The Story Comes First Crafting a narrative that defines your brand Work Backwards from Your Dream Context and Formats Planning with purpose for maximum impact Focus on One BIG Idea and a Strong CTA Simplify your message for clarity and action Show People—People Love People Harnessing the power of human connection Show the Product Without Showing the Actual Product Building intrigue and interest creatively Remix and Repeat Strategies to keep your content fresh

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If anyone is in North County San Diego, on Thursday May 2nd, we will be hosting a tech entrepreneur and investor meet up at 5:30pm. We’ll have a couple speakers, one of which is a fin-tech start-up raising a round, followed up by a presentation on the state of the stock & crypto market. We host these events quarterly and usually get a lot of founders and investors to attend. If anyone is interested, please message me and I can send you the details. LaunchPad San Diego #startups #startupincubator #entrepreneur #investing #crypto #meetup

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new episode alert: Magnite $MGNI CEO Michael Barrett breaks down the future of independent ad tech. we talk competing with Google, why The Trade Desk won, and what actually works in M&A. Plus some great insights on leading turnarounds: https://lnkd.in/eAKc84Qi

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You have the power to create a million dollar community business. How? That’s exactly what Gina Bianchini, CEO of Mighty Networks, explores with me on the most recent episode of The Expertise Economy Podcast. In this tactical conversation, Gina introduces us to the 'People Magic' framework—a revolutionary approach to building thriving and self-sustaining communities. From identifying your ideal member to the 9 steps for creating communities so valuable you can charge for them and so well-designed they run themselves, this episode is packed with actionable insights that can transform your business and your members' lives. Whether you're a #creator, #entrepreneur, or aspiring #community leader, this episode is your roadmap to success in the digital age - don't miss this opportunity to learn from one of the leading voices in community building. Tune in and uncover the strategies that transform passion into profit: https://lnkd.in/dicjVMiB

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Check out the latest #TheGTMPack episode below 👇🏾 Al Sargent is a tenured #ProductMarketing leader who gives us leadership insights. It's never easy taking over an existing team as a new leader, figuring out how to measure PMM effectiveness, & creating an environment that gets the best out of your team. #gtm #b2b #pmm

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Are you heading to the Snowflake Summit next month? Here are the details of how you can meet Gnarly and learn more about Dremio!

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Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

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ZI Labs is headed to Seattle and Chicago this week—are you around? Join us this week for two amazing events: 1) Seattle: GTM Plays Cooking Class Wednesday Oct 16th, 6 pm PT Millie Beetham and I believe in the power of signals and storytelling in GTM, much like a classic recipe. Just as cooking requires the right ingredients, timing, and techniques to create a memorable dish, a successful go-to-market strategy demands the same attention to detail.  Join us for an amazing evening of cooking, dinner and learning. We’ve got 12 amazing GTM Leaders signed up from Stripe, Outreach, Highspot, Airtable, Salesforce and more!  Have one more spot. Who is in Seattle we should know about? 2) Chicago: AI + GTM Masterclass (and then dinner), Thursday Oct 17th, 3:30 pm CT Join us this Thursday for an AI + GTM Masterclass, where we’ll explore how to blend AI into your strategy. We’ll create a recipe for success that fosters innovation and connection, moving beyond just AI copywriting. Discover how AI can save time for your sellers, brainstorm opportunities within your territory, and streamline your team’s GTM efforts. What You’ll Learn: 🔍 AI’s Impact: Discover how AI is reshaping the B2B arena and how you can leverage its power. 🛠️ Blueprint for Success: Develop a comprehensive AI readiness framework to assess your capabilities, identify gaps, and implement effective strategies. 🤝 Network & Collaborate: Connect with like-minded leaders from the Chicago area, sharing experiences and insights in a dynamic environment. 2 spots left, so don’t miss out! DM me or tag someone in Seattle or Chicago if they should join us. Let’s unlock the potential of AI together! #AIMasterclass #GTM #AI

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Bravo to Julie Crabill and the team at Fathom.org for this eye-opening, nuanced take on #AI's impact on American society. The research indicates not just the business and productivity impacts of AI we like to talk about, but also impacts on public policy, bipartisan viewpoints, and the growing lack of trust in the tech companies who are on the forefront of AI development. A great read and something for me to keep in mind as I work with organizations grappling with AI. Marie Gill, Gina Jeneroux, MBA FLPI, Mark Wayman, Allie K. Miller ORG AI Download the report from the Fathom site. https://fathom.org/

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Back in 1997, The New York Times highlighted a “Roundtable in Multimedia” attended by senior media executives. They lamented that apart from a few exceptions like pornography websites and Amazon, no one had cracked the code for a viable 'interactive' media business model. Fast forward to 2024, and Fable has launched Showrunner, a revolutionary platform known as the “Netflix of AI" , which allows users to create their own TV shows with just a few prompts. 📺✨ The way we create and consume content has evolved dramatically. But what does "interactive media" really mean today? We break it down, exploring how it intersects with massive shifts in technology, culture, and new media. And how with a growing "Swipe before Type" generation, there is now an ingrained expectation of interactivity in all digital experiences. We dive into the future of interactive media and gaming and see where we're headed next! Link in comments. #InteractiveMedia #Gaming #AI #TechRevolution #ContentCreation #NewMedia

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Want to learn more about the role of the business user in low-code. Watch this fun episode of Low down on Low-code!

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🚨 The former CFO of Dropbox, Sujay Jaswa oversees the investment and operating activities as a founding partner at WndrCo, alongside media vet Jeffrey Katzenberg. He joins us for VC Wednesdays.🚨 🖋️  You recently closed a $460 million VC fund. Where are you looking to deploy that? Everything we do is around the idea of the future of work and helping people optimize how they get work done. That’s why we're investors in companies like Airtable, Figma, Databricks, Deel, 1Password and others. That won’t change, but now, you'll see us really focus on the applications of AI that will meaningfully disrupt how work gets done, like in finance, HR and customer support. 🖋️  Why should founders work with WndrCo? One thing that we do that's different is starting one to two companies a year in areas that we think have the potential to yield big returns. So, when we talk to entrepreneurs, our operating experience stays current, and that angle on venture is fairly unique. The second is that each partner at WndrCo has built something, so we have the empathy that comes from that experience. Third, we do only five to seven deals a year, versus bigger firms that do hundreds. Because we have a smaller portfolio, entrepreneurs can get a hold of literally every partner within a couple of hours, 365 days a year. 🖋️ Which startup pitch sticks out the most in your memory over others and why? My favorite is one that’s not a household name yet, even though the business is absolutely on fire. It’s Aura, an all-in-one product to protect you and your family online. The idea is that unlike the physical world, you have no idea what your kids are doing on their phones and devices. Aura gives parents the tools to navigate raising a kid in our mobile-first and digital-first world. When the founder, Hari Ravichandran, walked me through how he would take it to market, it was love at first sight. He's an extraordinary entrepreneur and the best go-to-market person I've ever met when it comes to consumer products. 🖋️ What’s one investment you regret passing on and why? At the end of the day, this whole business is built on being part of monster companies as early as possible. One of the best enterprise companies of the last decade is Databricks. The founder and CEO, Ali Ghodsi, is a very good friend of mine, and for whatever reason, it never occurred to me in the early years to twist his arm to try and let him take our money. We invested in Databricks later than I’d have liked to. 🖋️  What’s the biggest thing you’ve learned working with Jeffrey Katzenberg? The biggest thing I've learned is that you can't be him, and it’s impossible to keep up with him. He's relentless, and I have never met someone who works harder than him. If he says he's going to do something, no matter how hard, if it's within his capabilities, he'll do it. He's a doer, and he just gets stuff done. I admire that so tremendously. #VCWednesdays #vc #venturecapital #startups #TechonLinkedIn

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INTERVIEWS OF 2024 SXSW PITCH WINNERS: Dhavel Patel of Lotus Every March in Austin, 50 of the world's most impactful startups showcase their talents at SXSW Pitch. Today we begin a series of short interviews with some of the category winners from the 2024 event. Founder and CEO Dhaval Patel has been growing Lotus for three years. At this year's SXSW Pitch, his San Jose based startup emerged as the winner of the "Smart Cities, Transportation & Sustainability" category. Patel's short answers to our questions are below. SXSW: What is Lotus?  Patel: A wearable ring that controls objects at home by pointing. See https://www.getlotus.com/ SXSW: What community does Lotus serve? Patel: Folks with limited mobility -- older adults, veteran soldiers, people with disabilities.  SXSW: Who is your all-time favorite entrepreneur? Patel: Warren Buffett. SXSW: Best startup-related advice you have received? Patel: Don't start building first, find the need first. SXSW: Current entrepreneurial trend that excites you the most? Patel: Desire for tech that is intuitive and simple. SXSW: Fail fast or perseverance? Patel: Persevere in failing fast repeatedly. SXSW: Favorite VC? Patel: Andreessen Horowitz. SXSW: Favorite gadget or device? Patel: Apple AirPods. SXSW: Government can best support startups by Patel: Moving faster. SXSW: Most over-hyped technology at present? Patel: AI. SXSW: Most under-hyped technology at present? Patel: Consumer hardware. SXSW: What did you enjoy most about your experience at SXSW? Patel: The people -- each person wanting to make the world a better place. SXSW: What is your best trait as an entrepreneur? Patel: Simplifying complex problems. SXSW: What is your best advice for other startups? Patel: Focus (say "no" to more). Learn more about Dhaval Patel of Lotus plus other 2024 SXSW Pitch winners by listening to the audio of their session at this year's event. See https://lnkd.in/gHtwQB8n Applications for SXSW Pitch 2025 will open in late summer. See https://lnkd.in/gE2hcVPK #sxsw, #sxsw2024, #startups, #founders, Chris Valentine, Dhaval Patel, SXSW, #venturecapital, #entrepreneur, #entrepreneurs, #startup, #founderstories, #sxswpitch, Lotus (Techstars'23), #techstars, #Austin, #ATX, #creativity, #innovation, #hardware, #consumerhardware, #pitch, #accessibility,

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Today at #GoogleIO we shared lots of exciting news about how the team is working to reimagine Android with AI at its core. From updates to Circle to Search, additions to Gemini on Android and the announcement of Gemini Nano with Multimodality, it was truly incredible to see AI on Android take center stage at Shoreline. In case you missed it, check out the recap below! #GoogleIO #Android #CircletoSearch #Google

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Founder intuition eats unit economics for breakfast. Yet, understanding go-to-market fundamentals is necessary before raising and deploying capital. A helpful question to ask is "how much do we spend per $1 new ARR?” (Screenshot is from our dashboard at Unloc) It's a useful metric that indicates how a business will likely perform after raising capital, and more importantly that helps founders calibrate spend. But beware: Spreadsheets are only theoretical and never capture reality. Founder intuition is the true leading indicator. Founder mode all the way.

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Today, Upshift is reinventing car ownership. This is the day I’ve been looking forward to for years. Today, Upshift is reinventing car ownership with a PERSONALIZED fractional car subscription. Now you can create your own plan uniquely tailored to your needs. Choose 4, 8 or 12 days/month. Pick 250, 500, or 750 miles per month. Opt-in for delivery - or pick it up yourself from a central San Francisco lot. It's all up to you now! And we have a new signup flow that helps you choose what’s best for you. Best part? Plans now start at just $149/month for 4 days/month of car access! That's HALF the price of our former plans! Perfect for a hybrid work commuter driving into the office 1-3 days/week or a weekend warrior getting out of the city regularly. With Upshift car subscriptions, everything is included in one monthly plan - even insurance. We do everything for you- we refuel, clean and handle service and repairs. And we guarantee availability. Your car can be conveniently delivered and parked near your home- clean, gassed, and ready when you are. Unlock and drive via our app. When done, park legally anywhere in our San Francisco service zone. We eliminate the worries of car ownership and leave you truly free to enjoy the ride. Imagine having a hybrid Toyota Corolla or AWD Honda CRV hybrid SUV that appears when you need one and disappears whenever you're done. Now stop imagining. Click here to build your personalized fractional car subscription and have your new car at your doorstep today! #carsubscription #carleasing #carrental #carshare #mobility #transportation #EV #AV #autonomousvehicles #autotech #startups #vc #venturecapital #climatetech #insurtech

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The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

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Heading into the Thanksgiving holiday, we have a lot to be thankful for at Magellan AI - not the least of which is having the best advertiser, agency, and publisher partners in the #podcasting industry. Here are 3 of my favorite highlights from Q4 so far: 1// Our case study with Wildgrain and Right Side Up, showing how Magellan AI's pixel-based attribution can be used to scale podcast advertising https://lnkd.in/eCxeqjm3 2// New tools to measure guest interviews, branded episodes, and branded podcasts for advertisers and agencies, and measuring feed drops for podcast promotions https://lnkd.in/edwTYTAT 3// Expanding cross-channel reporting capabilities, with support for measuring GAM Display alongside CTV, OTT, streaming audio, and podcast in Magellan AI. https://lnkd.in/erhJ7xDK

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ROI is making it RAIN!!! (aka incremental revenue) No Seattle jokes please;) We are working with large scale publishers in News, Sports, Entertainment, Health, Travel, and Autos verticals. High volume, high frequency. STOP READIG NOW if you are not interested or incentivized by incremental revenue. Now that we have dropped nonrevenue incented/operation types, let's talk about increasing revenue. If you are selling 100% of your supply you are in a rare, probably non-optimized group. Most publisher do not and should not fill more than 75% of supply directly. Using the bottom 25% to leverage floors higher, increasing bids/ecpm. ROI allows publishers the opportunity to efficiently monetize 100% of their supply. Accomplishing this by selling unfilled outside of the direct adstack in a secondary auction or post-bid strategy. We will deliver real time market data on supply value, allowing publishers to understand supply value and flooring. Selling and optimizing your unsold is a simple and import part of a balanced programmatic strategy. ROI is the only company that is doing this and has been doing this from the beginning of programmatic. Let's talk, let's drive incremental rev!

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