Jeff Pedowitz

Jeff Pedowitz

Alpharetta, Georgia, United States
22K followers 500+ connections

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About

Helping Businesses Reimagine Their Potential

Most companies think they know what’s…

Articles by Jeff

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Activity

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Experience

  • The Pedowitz Group Graphic

    The Pedowitz Group

    Milton, GA

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    Atlanta, Georgia, United States

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    Atlanta, Georgia, United States

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    Atlanta, Georgia, United States

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    Tampa, Florida, United States

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    Worldwide

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    Greater Atlanta Area

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Education

  • Penn State University Graphic

    Penn State University

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    Activities and Societies: State President, Phi Beta Lambda, President Business Fraternity Council

Publications

  • What CEOs Need To Know About The Ongoing Marketing Tech Debate

    ChiefExecutive.net

    With so much consolidation in the tech space, CEOs and CMOs are once again faced with the age-old dilemma – should an organization buy a suite or best-of-breed marketing solution?

    See publication

  • The Marketing Tech ROI Meltdown: 3 Trends Impacting Financial Performance

    ChiefExecutive.net

    Learn which marketing technology trends are impacting poor financial performance, and what CEOs can do to remedy problem areas.

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  • Are You Riding The Marketing Tech Wave Or Being Pulled Under?

    ChiefExecutive.net

    Start thinking now about how you can prepare your business to harness emerging marketing technology and move to the front edge of the wave.

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  • Fireside Chat

    Martechseries

    Jeff Pedowitz talks about his journey in setting up The Pedowitz Group.

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  • Marketing Tech Investment Trends For 2018

    ChiefExecutive.net

    The role of marketing continues to change and everyone wants and expects an Amazon or Netflix experience. With so many options, where should smart CMOs (and CEOs) spend their budgets in 2018?

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  • CEO’s Guide To Successfully Leveraging Marketing Tech

    ChiefExecutive.net

    CEOs who embrace a deliberate approach and maintain a customer focus to their marketing tech investments and adoption will emerge as leaders in their respective industries.

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  • The Death Of Marketing Automation And The Birth Of Customer Engagement

    DemandGen Report

    Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all their marketing campaigns, both online and offline. The goal: increase efficiency and effectiveness and provide attribution for marketing’s contribution to the pipeline and to revenue. The term was coined in the late ‘90s, when both Pivotal and Eloqua introduced technology that launched the category.

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  • How to Build a Revenue Marketing Framework - Part 1 of 3

    DemandGen Report

    Great coaches win consistently because they develop great strategies, design winning plays, enforce the fundamentals and execute for results.

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  • The State of Marketing Automation

    Pointclear

    I recently read an article by Jeff Pedowitz about the state of marketing automation and it caused me to think back to a lunch I had with Jeff just a couple of short years ago. At that time he was employee number one of a one person company and he has since experienced rapid growth; no doubt due to his background and the fine work of his experienced team. I caught up with Jeff recently and I think you will enjoy reading his thoughts on the state of marketing automation today:

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  • New Tools Changing the Demand Generation Approach

    DemandGen Report

    For salespeople and marketers in today’s selling environment, everything has changed. Executives expect more from marketing than just longer lists of qualified leads — they want a measurable return on their marketing investment. They want proof that marketing activities are making a real impact on revenue.

    At the same time, buyers have changed the way they buy. More often than not, prospects have researched your solution online before ever interacting with a salesperson. By the time…

    For salespeople and marketers in today’s selling environment, everything has changed. Executives expect more from marketing than just longer lists of qualified leads — they want a measurable return on their marketing investment. They want proof that marketing activities are making a real impact on revenue.

    At the same time, buyers have changed the way they buy. More often than not, prospects have researched your solution online before ever interacting with a salesperson. By the time they are ready to buy, they already know what they want and how much they are willing to pay for it.

    See publication
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Courses

  • Revenue Marketing Basics

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Honors & Awards

  • CRM Watchlist - Top Service Provider

    Paul Greenberg

  • CRM Watchlist - Top Service Provider

    Paul Greenberg

  • CRM Watchlist - Top Service Provider

    Paul Greenberg

  • SLMA - Top 50 Most Influential People in Sales

    Sales Leadership Management Association

  • CRM Watchlist - Top Service Provider

    Paul Greenberg

  • Revvie - Marketo Partner of the Year

    Marketo

  • SLMA - Top 50 Most Influential People in Sales

    Sales Leadership Management Association

  • 50 Fastest Growing Private Companies

    Atlanta Business Journal

  • CRM Watchlist - Top Service Provider

    Paul Greenberg

  • Revvie - Marketo Partner of the Year

    Marketo

  • SLMA - Top 50 Most Influential People in Sales

    Sales Leadership Management Association

  • 50 Fastest Growing Private Companies

    Atlanta Business Journal

  • CRM Watchlist - Top Service Provider

    Paul Greenberg

  • INC 500 Fastest Growing Private Company

    INC Magazine

  • Revvie - Marketo Partner of the Year

    Marketo

  • SLMA - Top 50 Most Influential People in Sales

    Sales Leadership Management Association

  • SLMA - Top 50 Most Influential People in Sales

    Sales Leadership Management Association

  • Eloqua Partner of the Year

    Eloqua

  • Highest Customer Satisfaction

    Eloqua

  • SLMA - Top 50 Most Influential People in Sales

    Sales Leadership Management Association

Languages

  • English

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  • Spanish

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