Javier Saralegui

I couldn't agree more with Jason Kilar, CEO of WarnerMedia prior to the Discovery takeover: the #streaming business can be incredibly attractive for media companies and investors. Kilar recently quoted Charles Darwin, stating, “It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." We see this natural selection playing out in the #Media industry today. Some companies are adapting, while others are leaning back. To be clear: there is a path to growth, scale, and attractive margins for legacy media companies in streaming. But it requires leaving behind many old management practices and thinking and embracing change and innovation. #Strategy #BusinessGrowth #Innovation #DigitalTransformation #MediaEconomics #Netflix #Leadership #Investing

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The stage was set at the NAB Show 2024. Hundreds of products battled for supremacy in the ever-evolving streaming video arena. Tensions were high as the industry's elite judging panel meticulously evaluated each offering. Then, a true champion emerged from the fray. Vimond's VIA App Builder captivated the experts with a perfect fusion of power and elegance. Features that dazzled: - Lightning-fast development capabilities that make deploying streaming services across devices a mere formality. - An interface so intuitive even a novice could wield its might. - Unparalleled content management that monetises like never before. In an epic clash of innovation, the VIA App Builder reigned supreme – conquering the "Next TV" category to seize the coveted Best of Show honour. A thousand competitors stood in awe. This was more than just an award. It was a statement of Vimond's unwavering commitment to streamlining video streaming for the modern era. An undisputed mark of quality that will shatter industry conventions. The victory horn has sounded. All others have been put on notice. Brace yourselves for the VIA App Builder's continued dominance, as it leads content creators to a new era of broadcast supremacy. https://lnkd.in/gssvefKG

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This is an update on how successful #fast and #fastchannels are reporting across the USA ….. #ctv #ottx #ott #dpp #broadcastmedia #streamingmedia #adtech

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From programming show control to wiring LED walls and developing interactive content, Bridgewater's Media & Technology team's responsiblities are expansive. But what does Brian Dressel, our VP of Media and Tech consider his #1 job? Making the technology invisible. Because it's not about the tech, it's about the experience. #interactivemedia #experientialmarketing #experiencedesign

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Programmatic Ads And The Death Of Cookies: What Marketers Need To Know >> https://ow.ly/6rBu50Rjir5

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China's smartphone market recorded 10% year-on-year growth in the second quarter, with shipments exceeding 70 million units, whereby local domestic handset makers have secured all five top spots, pushing Apple from number 5 to number 6. Apple faces intense competition from Huawei, and Chinese consumers are increasingly abandoning foreign brands for domestic ones as the tech war between Washington and Beijing intensifies. Data : Vivo reclaimed the number one spot by shipping 13.1 million units, capturing a 19% market share. This growth, a 15% increase over the previous year, was driven by strong performance in offline channels and robust online sales during the "618" e-commerce festival. OPPO held onto second place, shipping 11.3 million units, buoyed by the launch of its new Reno 12 series. HONOR was third, with shipments of 10.7 million units, marking a 4% year-on-year increase. Huawei followed closely, taking fourth place with shipments of 10.6 million units, though its growth has slowed slightly. Xiaomi saw a 17% year-on-year increase and re-entered the top five by shipping 10 million units. The significant marketing buzz this quarter surrounding Xiaomi's first electric car, the SU7, was one of the contributors to solid sales of its K70 and flagship 14 series. "Apple ranked sixth with a market share of 14%, a decrease of 2% from the second quarter of the previous year." Despite Apple's aggressive discounts in the world's largest smartphone market, Tim Cook & company couldn't hold on to the number five spot as market share deteriorated in the quarter. NB | appl - sell

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Content Monetization is the primary revenue generation #contentstrategy for content libraries, #fast and #fastchannels just does not cut it, join the race to prove #streamingmedia and #broadcastmedia is an amazing business model if deployed via the #streamingplaybook. https://viewtvx.com

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Excessive digital promotion often backfires, leading to consumer burnout. A recent Harris Poll found that six out of 10 streaming viewers reported a negative impression after seeing the same ads repeatedly. The solution? Less general and more personalized ads. #Advertising #AdOverload #RetailMarketing

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💡 With $21.6B in revenue and over 3,000 locations, Chick-fil-A is bringing its family-first approach to the entertainment world. What does this mean for your business? Details here: 👉 https://lttr.ai/AZEGU #subscription #streaming #subscriptionservice #subscriptionmodel #subscriptioninsider #subscriptioneconomy #subscriberretention

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Nielsen's newest streaming breakdowns. Streaming dominates cable and broadcast by almost 2 to 1. And who leads the streaming wars? YouTube is king with 11% of streaming content being consumed. Netflix is a strong second with Amazon Prime, Hulu and Disney+ coming up right behind them. Are you utilizing OTT and CTV in your marketing plan? If not, you really should. #advertising #marketing #digitalmarketing #ott #streaming #ctv #kenosha #racine #illinois #wisconsin #media

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Broadcast networks are estimated to have dropped 6.6% to $3.4 billion, while cable networks are estimated to be down 8.2% to $3.8 billion.

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We're seeing a steady increase in the number of consumers and advertisers gravitating toward CTV and streaming. It's the fastest-growing advertising channel right now and is expected to reach $30.1 billion in spending this year. To succeed during this shift, advertisers will need to leverage their first-party data, focus on smart buying practices through premium channels, and embrace sound measurement solutions. #Advertising #DigitalAdvertising #CTV

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Hey #marketers, #experts, #authors.... Howard Stern says podcasts are for people who can't get on the radio...and in some ways, he's right. Most podcasts suck. Badly. Most podcasts never get listened to...because most amateurs focus on amateur advice a professional marketer sold them on. Get this course. Buy this mic. Subscribe to this software, or group or club. You can buy the clubs Tiger Woods uses, but it won't make you play like him. Tiger could play with garden tools and still beat most people. It comes down to a secret formula: Content + ________________ + target audience Back to Howard's statement about podcasters not being able to get radio shows.... That's because most podcasts and podcasters are unlistenable. But...those are know how to communicate, create compelling content, and grow an audience....have a massive opportunity coming. Did you hear about the podcaster who just took over afternoon drive on WABC in New York (Market #1) and WLS in Chicago (Market #3)? This is a trend I saw coming...where those who have talent and great content will be taking over traditional media outlets. In other words, podcasters are going to take over RADIO. Radio still reaches 92% of Americans.. There are over 13,000 radio station in the USA... And radio companies are CLUELESS about how to develop new talent. So what will happen, is these radio companies will be begging the top podcasters and social media stars to bring their fans and followers to the airwaves. Radio people will lose their jobs. Pod people will take over. It JUST happened in Market #1 and Market #3... And it also happened on Fox Sports Radio nationally when Clay Travis took over MORNING drive nationally. So - You BUSINESS moguls. You HEALTH gurus.... GET READY. Prepare now. Your shot at becoming the next Dr. Oz, Suze Orman, Dave Ramsey, or Ben Shapiro will be determined on the work you put in NOW. Here's How to start a #podcast (2019) Skip equipment/software & build a REAL audience of ACTUAL listeners. https://lnkd.in/gyeeTE6h

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This week, Mark Donnigan and I discussed (🎙️ https://lnkd.in/eqHib9xj) what could happen to DTC services Sling TV and DIRECTV STREAM if the planned deal for EchoStar to sell Dish to DirecTV gets approved. We will also highlight the news that Skydance is in talks with the NFL to purchase the NFL Network and the latest on Diamond Sports Group's decision to release all but one of its MLB contracts in the hopes of getting approval for its bankruptcy reorganization plan. We detail Paramount Global’s decision to drop Nielsen as its main viewer measurement currency in certain instances, with Paramount saying that in some cases, Nielsen's fees already exceed the total advertising revenue of the network being measured. We detail the misconceptions about Netflix and Amazon’s advertising businesses and discuss why Prime Video is expected to add more ad inventory to Prime Video while not changing its plans to have meaningfully fewer ads than linear TV and other streaming TV providers. Finally, we give out some numbers tied to the news that Comcast will deploy Qwilt’s open caching platform inside its network at hundreds of locations over the rollout, with the first locations going live in the next 1-2 months. Listen here: 🎙️ https://lnkd.in/eqHib9xj Thanks to this week's podcast sponsor: Integrated Digital Solutions, Inc.

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Streamline Your AdTech Stack - It's Time to Simplify! 💡 Targeting the right audience has never been more complex. Media companies need innovative solutions to bridge gaps in audience knowledge, but the temptation to add layers of tech to meet new ad formats and privacy regulations can be costly and complex. Covatic’s on-device technology provides a simple, cost-efficient, and highly effective solution with no need for cookies, IDs, or tracking. Find out how you can streamline your approach while still delivering results in my piece on overcoming signal-loss. ⬇ Learn more about Covatic’s technology here ▶ https://lnkd.in/ek8TaFvu #Marketing #Advertising #DataPrivacy #Innovation #AdTech #Media #Publishing #Marketing #Cookieless

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U.S. consumers are enjoying streaming and social video content. According to EMarketer's 2024 forecast, 78.3% of people will be digital video viewers. Savvy marketers will focus on social video and CTV simultaneously, allocate budgets correctly, be prepared to create long-form videos, creatively use AI, and target older audiences on TikTok. #Marketing #MarketingStrategy #Video

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so much to navigate when we talk about the video distribution market #streaming #video #broadband #antenna #fixed #wirless #consumerelectronics #movile #discovery #smarttv #advertising #entertainment #innovation #cordcutting #cordnever #ads #streamingwars

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The power of local TV advertising is set to soar in 2024. With non-cyclical advertising revenues experiencing a robust growth of +9.1% in Q4 2023, the highest in nearly two years, the stage is set for continued expansion. Magna predicts a remarkable spike of 26% in local TV/video ad sales, catapulting to $23 billion this year. This surge, fueled by the upcoming election cycle, underscores the enduring influence of local TV in engaging audiences and driving results. Learn more: https://lnkd.in/dY_k-C-H #localtv #tvadvertising

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US Cable And Media Giant Comcast Expands Digital Signage Capabilities By Adding New Tech Partnerships (16:9): The US media and telecoms giant Comcast has added a pair of what it calls “new collaborations” with tech firms that are intended to ... #DOOH #digitalbillboards #digitalsignage

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