Jason Johnson

It’s easier to see the breadth of a trend in the market than the depth, but it’s the deep trends that leave markets permanently transformed. 📈 Look at cloud sales partnerships. Every year, more & more B2B transactions happen through #cosell and cloud marketplaces. The lower friction and extra reach of the marketplaces are driving 70% YoY growth- we’re pacing for $45B in partner sales across the major cloud providers this year. A big portion of that growth is driven by broader adoption. ⏩ More companies are #listing their products and closing their first deals through the marketplace, and more companies are investing in tools like WorkSpan that list on marketplaces, #cosell and embed marketplace transactability into their CRMs to drive seller participation. That’s the "breadth" of the marketplace trend. ⏬ But we’ve also reached a point of maturity where growth is being driven by the "depth" of cloud marketplace adoption. Sophisticated cloud partners aren’t just using marketplace transactions to rescue stalled deals with pre-committed cloud budgets as a one off, they’re making the lower friction of cloud marketplaces a core part of their sales strategy & customer lifecycle. They’re creating dedicated partner overlay teams to drive effective co-selling motions at a global scale. They’re co-selling multiparty, services + software deals and closing them on the marketplace. They’re baking co-sell automation into their freemium / PLG product flows to automatically offer one-click upsell contracts through cloud marketplaces. A temporary surplus in cloud budgets might drive a market trend and a broad rush to participate in cloud marketplaces. But cloud marketplaces have unlocked much deeper ways to partner and powerful new ways of co-selling. ⚡ B2B selling now has Cloud GTM as a permanent pillar and it is never going to be the same!

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A great article with a simple explanation for why data streaming is necessary for modern businesses. Check out the article and sign up for our upcoming Kafka Summit Bangalore to learn more about data streaming! https://lnkd.in/gD6t3rXF

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Good 4 minute investment to watch if Revenue Intelligence is important to you.

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Are you integrating skill development into your sales organization? Download this new high-performing seller guide by Gartner and learn how to achieve long-term adoption of skills. Gartner for Sales | #GartnerSales #SalesSkills #CSO #SellerSkills

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Introducing Clari Forecast for Consumption – helping leaders drive predictability and accountability across complex revenue models. Predict and manage all consumption revenue in one place, uncovering next best steps, new opportunities, and use cases. You’ll also get customizable forecasting fit for the scale and complexity of your revenue cadence. Now, all members of your sales team can lean in and run revenue like a pro. Learn more about how you can recharge your revenue engine with AI here: https://bit.ly/3yb09dT 

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How can you use #GenAI to drive business results? Accenture’s Adam Burden speaks with Custom Content from WSJ and Oracle’s Jae Evans and Greg Pavlik about the benefits of OCI as a platform to help you effectively execute your generative AI strategy. https://lnkd.in/ghXnzX2M:

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As we enter the era of #AI #Agents I've been thinking and working deeply on the topic of how people partner with AI and harness it effectively. This video, along with a number of #agentforce announcements today at #Dreamforce is a teaser, along with thoughts from my amazing colleagues Clara Shih and Michael Costigan Watch on YouTube: https://lnkd.in/gV93k-en Read on the Newsroom:https://lnkd.in/gq5gat3d

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Conventional sales enablement processes meant providing sales teams with the required salestech and additional tools, resources, and training to improve efficiency and productivity, but traditional sales enablement relied more on manual processes

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I have worked at Salesforce for almost a decade, and have been in the tech industry for 25+ years, and I have never seen a technology shift quite like this before. Agentforce isn’t just an extension to the Salesforce platform, or a new feature. It’s a culmination of many of the innovations we have made up until this point in workflow automation, data, and AI - and will allow the potential of AI to be truly unlocked for businesses. It's what AI was meant to be. https://lnkd.in/gtGEfUsW

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Since we launched ZoomInfo Copilot, our customers have increased their pipeline by nearly 25%! 📈 And we're just getting started. We spent the summer making ZoomInfo Copilot even better, rolling out a series of product enhancements to help you drive growth and win faster. Here's a look at just a few of them: • New integrations for a seamless tech stack, including Slack, Microsoft Teams, and Ren, as well as G2 and TrustRadius, to detect customer dissatisfaction and potential churn risk. 🤝 • An improved sales experience, with an intuitive homepage that prioritizes accounts automatically and a mobile app that lets you manage your book of business from anywhere. • Expanded buying signals — from C-suite changes to podcast mentions, intent spikes, and more — keeping you ahead of your competitors with real-time insights. 🗣️ • On-demand access to Copilot Chat from the ZoomInfo Mobile App, Chrome Extension, Salesforce, or the ZoomInfo Homepage, so you can get answers and insights wherever you work. • Real-time breaking alerts that notify you instantly about key account activities, ensuring you never miss an opportunity to engage. ⚡️ ️The results? Our customers report a 60% boost in productivity, a 58% increase in booked meetings and demos, and an average of 8.1 hours saved per week. Check out the blog to learn about all of the new features: bit.ly/4dkhfEM #ZoomInfoCopilot

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Cloud #marketplaces offer unparalleled access to customers, GTM scalability, and increased deal speed. For any ISV, SI, or company touching GenAI, your cloud sales partnership should be a significant part of your revenue plan. But despite its potential, it can be difficult to get company buy-in. What are the keys to gaining traction internally and gaining more investment in cloud sales? Organization and impact. Partnership teams that can clearly illustrate the benefits of their partnerships will secure more investment. More investment means more resources to further scale their cloud sales efforts. Learn how your team can demonstrate the revenue impact from cloud sales at our virtual Cloud Sales Readiness Tour on June 26th (registration link in the comments below). Join in, lets plan and then work the plan. #cloudsales #partnerships #GTMstrategy

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“Together with NVIDIA, we’re leading the third wave of the AI revolution — moving beyond copilots to humans and intelligent agents working seamlessly to drive customer success,” said Marc Benioff, Chair and CEO, Salesforce. “This is what AI is meant to be — powered by the Salesforce Platform and Agentforce, every Trailblazer can harness AI to its fullest potential. By combining NVIDIA’s AI platform with Agentforce, we’re supercharging AI performance and creating dynamic digital avatars, delivering more engaging, intelligent, and immersive customer experiences than ever before.” Using Salesforce’s AI-powered predictive and generative technologies with NVIDIA NIM microservices and NVIDIA NeMo for model customization, all as part of the NVIDIA AI Enterprise platform, businesses are expected to see advances in AI platform performance and model throughput to improve productivity and effectiveness of interactions across industries. #salesforce #NVIDIA #agentforce #marcbenioff #AI

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You probably already know this, but at Salesforce, we love building innovative solutions. From integrating diverse data sources, breaking down data silos, and enhancing data accessibility. Muralidhar Krishnaprasad (MK), President and CTO, Einstein 1 Platform, Data Cloud, MuleSoft, and Tableau, explains how our teams use data and AI to streamline business processes and boost customer experiences. Learn more:

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🚀 The Future of CX: Salesforce, Coveo, and GenAI Unite! 🚀 Join us for an unmissable webinar featuring Balakrishnan Subramanian, SVP of Product Management at Salesforce, alongside Nick Sweers, Tracy Carson, and Richard Tessier! 🗓️ October 24, 2024 at 11 AM ET Discover the Power of AI-Driven CX: Witness how F5 transformed their customer experience using AI-driven self-service. Learn about the seamless, secure data integration between Coveo and Salesforce across the entire ecosystem. Get an exclusive preview of Coveo's game-changing integration with Salesforce Data Cloud and its impact on Agentforce. Kishan Chetan, EVP & GM of Service Cloud, emphasizes: "Precise answers in service interactions are crucial for reducing costs and boosting satisfaction. Coveo's extensive connectivity and relevance capabilities are game-changers for enterprises with complex search needs in Service." Be at the forefront of the AI-driven CX revolution. Don't miss Balakrishnan Subramanian's expert insights on harnessing the full potential of GenAI, Agentforce, and Relevance Generative Answering. 🔗 Secure Your Spot: https://lnkd.in/gCzD7mTB #Salesforce #Agentforce #Coveo #GenAI #AI #CustomerExperience #FutureOfCX

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McKinsey Research: AI could drive up to $660B in productivity value for the consumer goods sector. New solutions for Consumer Goods Cloud use AI grounded in unlocked and unified data to make planning and execution more efficient and intelligent:

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