Jason Domangue

So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

At a the start of any conversation, I ask a set of positioning questions to get a sense of how a brand thinks about themselves and their market. It's a helpful exercise that drives any marketing tactics. The below I pulled from an older tech oriented book about positioning from April Dunford (link below). 1. Competitive Alternatives:  what your best* customers would do if your solution didn’t exist? 2. Unique attributes: the features and capabilities that you have and alternatives lack? 3. Value (and proof): the benefit of those features enable for the customer? 4. Target market characteristics: the characteristics of a group of buyers that lead them to really care about the value you deliver 5. Market category: the market you describe yourself as being part of, to help customers understand your value

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Make sure to read this today. It's a good recap of the current status of ecom/DTC from a business owner/executive perspective https://lnkd.in/duMdxQhd

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The Profitable Growth Index of NRR:PP is a powerful tool to monitor the growth and profitability of your retail business. In this newsletter, I am reviewing PGI and the components of Net Revenue Retention and Payback Period and why it's critical to brands who are struggling today. https://lnkd.in/e24KBkpk

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How well do you understand your customers' needs? Check out these 10 key factors that matter most to them and improve your service. https://lnkd.in/gwCBfcZy

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I'll shout into the #PrimeDay void. The Bluebird Group clients are seeing something interesting this Prime Day vs. the last. 💡 ASPs for brands are trending up YoY 💡 Slightly lesser ad spend (to flat). 💡 Total sales not suffering Sure product mix, deep hero product performance, etc. can all contribute but I think this speaks to the fact that deep promo prices, on lesser desired products, continues to be a misfire. Focus *ALL YEAR* on your CVR related tactics. SEO, metadata excellence, content (visual), etc. Use your ad spend surgically and give people a reason to purchase items that have ranking, ratings or review validation. It will pay dividends come high traffic days like #PrimeDay, #BlackFriday and the balance of holiday. Open to objections here but my cart was full of items that I already knew I wanted or had crowed-sourced validation.

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Don't forget about decision makers as an audience in your marketing materials. Decision makers hold significant influence and authority within their organizations. While end users may provide valuable insights into the day-to-day usability of your offerings, decision makers have the final say in whether or not to invest in your solution. Get to know and understand their pain points, and work to tailor your marketing messages to resonate with their needs as well. #targetaudience #b2bmarketing #b2bsales

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Just received word that DealerOn has completed their acquisition of Sincro, a DealerOn company. The biggest question in any acquisition is Why. It's generally 1 of 2 things More rooftops to insert current systems and expand market share, or new technologies to incorporate into the current book of business and grow revenue. As an active DealerOn affiliate, I'm curious to see what happens over the next 6 months. Could be good. Could be bad. Does anyone have experience with Sincro sites or services? I haven't worked with them enough to draw any conclusions. #automotive #website #acquisition

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🎯 Pro tip for businesses: Focus on client retention as much as new client acquisition. Retaining customers costs up to 5x less than acquiring new ones and can increase profits by 25-95%. At B2BGrowthToday, we specialize in creating retention-focused marketing strategies that build long-lasting customer relationships. 💼 Ready to boost your retention? Head to b2bgrowthtodayllc.com to learn more. #CustomerRetention #GrowthHacks #B2BGrowthToday #DigitalMarketing #SEO #WebsiteDesign #LeadGeneration #PPC #Advertising #GoogleAds #FacebookAds #InstagramAds #YouTubeAds #RevenueGrowth #ProfitGrowth

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🌐🎯 💡🚀 **Title: KarmaCheck's $45 Million Series B Funding: Revolutionizing Background Checks and Credentialing** 💡KarmaCheck, a technology-driven solution for background checks, credentialing, and compliance, has recently secured $45 million in a Series B funding round, marking a significant milestone in its journey to modernize the industry. Led by Parameter Ventures and joined by PruVen Capital, Velvet Sea Ventures, GC1 Ventures, and NextView Ventures, the oversubscribed financing round underscores the growing recognition and adoption of disruptive innovations in the background check sector. With a focus on leveraging cutting-edge technology, exceptional service, and AI-driven processes, KarmaCheck is poised to redefine the landscape of background checks, enhancing efficiency, accuracy, and candidate experience across various industries. 💡**Eric Ly's Vision: Empowering Talent and Opportunity** 💡**Driving Success Through Innovation and Customer Experience** KarmaCheck's success is underscored by its impressive growth metrics, including a revenue increase of over 600%, a substantial expansion of its customer experience team, and the delivery of millions of screenings. By prioritizing technology innovation, expert-led customer service, and an AI-forward approach, KarmaCheck has differentiated itself in the industry, offering fast and accurate results while ensuring a seamless and transparent candidate experience. 💡**Customer Testimonials and Industry Recognition** The impact of KarmaCheck's transformative solutions is evident in testimonials from industry leaders like Pete Hietpas, CEO of PRN Healthcare, who lauds the platform for its accuracy, speed, cost-effectiveness, and candidate experience. The company's success in highly credentialed industries like healthcare, where speed-to-hire is a competitive advantage, highlights the demand for streamlined, transparent, and efficient background check processes. KarmaCheck's commitment to customer success, product innovation, and operational excellence has garnered recognition from investors like Parameter Ventures, affirming its position as a leader in modernizing professional background checks. 💡**Looking Ahead: Driving Innovation and Excellence in Background Checks** As KarmaCheck continues to disrupt the background check and credentialing industry, its focus on harnessing technology, enhancing user experience, and ensuring compliance with regulatory standards sets a new standard for modern workforce solutions. By delivering accurate background checks faster, streamlining processes, and prioritizing customer success, KarmaCheck is poised to shape the future of background checks, enabling greater speed, simplicity, and transparency in the hiring process. #KarmaCheck #SeriesBFunding #BackgroundChecks #Credentialing #Innovation #Compliance #UserExperience #Efficiency #Transparency #TechDisruption.

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Digitalzone’s VP of Marketing recently shared the latest insights on the landscape of B2B buyers on the MarTech Podcast – you definitely won’t want to miss this episode. Check it out below.

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Failure to diversify across selling channels is killing e-commerce businesses. I talk with A LOT of brands. And lately, many conversations sound like this: "Meta ads are broken." or this: "Amazon fees are killing us." The one thing they relied on isn't working, and now they're exposed and realizing they built a one-trick pony. A diversified distribution channel makes you less exposed when the one thing isn't your one thing anymore. That's why today's video is all about how to dominate on the Walmart Marketplace. How can you make your brand stand out and delight +120 million repeat customers? https://lnkd.in/e9giaa3u #ecommercebusiness #omnichannel #walmartmarketplace

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