Hudson Andrews

Six point six percent. That’s the median conversion rate, according to Unbounce’s 2024 Conversion Benchmark Report. And while some industries see higher median rates on their landing pages — including events and entertainment (12.3%), education (8.4%), and financial services (8.3%) — most industries fall below that 6.6%, including SaaS at 3.8%, putting all the more importance on the converting factors that matter most. “The ongoing debate about whether email is dead or not has officially been settled,” the report says of the 19.3% conversion rate average seen by email, the highest converting channel, followed by paid social (12%) and paid search (10.9%). “Our data shows that visitors who reach your landing page via email convert 60% more than visitors from paid social, 77% more than visitors from paid search, and 370% more than visitors from display ads.” The report found that while mobile drove five times more visitors, desktop was a better converter by an 8% average. Other factors the report highlighted were readability, with simple and short page copy converting better than complex words. “The negative correlation between difficult words and conversion rates is 62% stronger than it was in 2020,” the report says, pinpointing the writing-level that seemed to boost conversions best as being in the 5th- to 7th-grade level. “This could be pointing to the impact of decreasing attention spans and tolerance for complexity. Research from The Science Survey shows that attention spans have decreased from roughly 2.5 minutes in 2004 to just 47 seconds in 2024.” #email #emailmarketing #conversionrates #emailmarketingconversionrate #emailconversionrate #emailmarketingsoftware #conversionratesoftware #AIemailmarketing #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Unbounce)

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Maximize profits with SEO, lead the market with MaxPoint Media! Learn more at MaxPoint Media

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When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

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Learn how to zero in on the best leads for your agency in this week's video. ⭐ Lead scoring ⭐ is fully customizable, and it's available in now in your Partner Center CRM! Join Mel Kozun for more on this and other updates, including improvements to how you: ✨ Sell AI-assisted Web Chat Lead Capture and SMS Messaging for Inbox 📈 Monitor sales activity 📱 Manage Automations on the go and more! #leadscoring #aiwebchat #leadcapture #partnercentercrm

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🤔 Are you looking for ways to automate your Facebook ads campaigns and get better results? If so, you’ve come to the right place. In our latest article, we explore these topics: ✅ The advantages of automating your Facebook ads ✅ How to use automated rules to optimize your ad campaigns ✅ How to leverage ConvertBomb for more efficient ad management If you’re ready to take your advertising strategy to a whole new level, click the link below and learn top Facebook ads automation tips 👇 https://lnkd.in/d7yK3RQp #FacebookAds #AdAutomation #ConvertBomb #AdvertisingEfficiency

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Are you paying attention to ad performance? 🔍 When advertisers plan and programmatically bid based on attention instead of viewability, campaigns get better results, including: 🔹8X higher conversions  🔹21% higher return on ad spend  🔹5X higher CTR 🔹52% lower CPM  🔹110% higher view time Want to learn more? Download Lumen's attention performance guide to see nine different campaign examples from clients that saw higher performance with attention-first advertising! ⬇⬇⬇ https://lnkd.in/eXGiT4-f

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Are you maximizing your ad spend with the best Google Ads bid strategies? Explore our latest blog post to unlock the secrets to boosting your profit margins. What you'll learn: 📊 Granular Control with Manual CPC: Understand the power and limitations of manually setting your bids for each keyword. 🔧 Efficient Automation with Enhanced CPC: Learn how this strategy optimizes bids for conversions by combining manual control with machine learning. 💡 Maximize Conversions with Smart Bidding: See how Google’s automated strategies can help you achieve the highest number of conversions within your budget. Choosing the right bidding strategy can transform your clicks into profits, ensuring your ad spend delivers the best return. Check out the article by Shawn H. Assad, MBA, Strategy Lead for Search, Shopping, Display, and Video at adQuadrant, and supercharge your Google Ads strategy today! https://lnkd.in/dv6-ApVu #googleads #ecommerce

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🚀 Unlock Explosive Growth with Google Ads Performance Max! 🚀 Want to maximize your ad efficiency across all of Google's platforms? Performance Max campaigns automatically optimize your ads across Search, Display, YouTube, Discover, Gmail, and Maps, helping you: 𝗥𝗲𝗮𝗰𝗵 𝗺𝗼𝗿𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀: Connect with your audience wherever they are on Google. 🎯 𝗗𝗿𝗶𝘃𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: Generate more leads, sales, and website traffic. 📈 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Save time and effort with automated optimization. ⏰ Ready to unlock new levels of performance? 👉 Contact us today at www.smart1marketing.com ✉️ #performancemax #googleads #digitalmarketing #ppc #onlineadvertising #marketingautomation

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Email marketing is one of the most powerful and cost-effective ways to reach your audience, generate leads, and boost sales. But to succeed, you need the right tools and platforms to create, manage, and optimize your email campaigns and metrics. In this article, we'll explore some of the most effective email marketing tools and platforms that can help you achieve your goals. For Free demo up to 2k email credits Visit Website - www.smtpmailers.com Skype id - live:.cid.3594e3509ff7fb43 Email id - [email protected] #emailmarketingcampaign#mail #gmail #gmailcontacts #startup #tools #mailmarketing #innovative #promotions

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Email marketing is one of the most powerful and cost-effective ways to reach your audience, generate leads, and boost sales. But to succeed, you need the right tools and platforms to create, manage, and optimize your email campaigns and metrics. In this article, we'll explore some of the most effective email marketing tools and platforms that can help you achieve your goals. For Free demo up to 2k email credits Visit Website - www.smtpmailers.com Skype id - live:.cid.3594e3509ff7fb43 Email id - [email protected] #emailmarketingcampaign #mail #gmail #gmailcontacts #startup #tools #mailmarketing #innovative #promotions

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Looking for new shows to drive campaign performance? The Optimization tab in Magellan AI's measurement dashboard analyzes your campaigns and recommends high-potential podcasts you haven’t advertised on yet. • Discover new opportunities: Data-backed recommendations to expand your reach. • Gain data-driven insights: Suggestions based on conversion rates, response rates, genre, and more. • Drive growth: Continuously identify and test high-performing podcasts. Watch the overview video to see how it works - or reach out for a customized demo: https://lnkd.in/eHprzaFQ

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