Henry Solórzano

Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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Want to know what’s next for market research? Check out the latest Q&A where experts share their thoughts on AI trends, budget issues, and practical tactics. It's a great chance to gain insights to improve your strategies and keep up with the industry: https://bit.ly/4hHuS4f

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📅 Save the Date: Thursday, August 22, 2024 | 12:00 PM CT 📅 Join us for our next Emerge Smarter webinar, "Beyond Generations: Leveraging Gen + Life for Deeper Consumer Insights." 🌟 Are you relying solely on age-based generational insights? Discover C+R Research's innovative Gen + Life approach that combines generational beliefs with life stages for a more nuanced understanding of consumer behavior. Our experts will reveal how this dual perspective can enhance your marketing strategies, ensuring they resonate more personally with your audience. 🎯 Key Takeaways: 🚫 Understand the limitations of traditional generational analysis and why this one-dimensional view falls short 🔍 Learn how life stages influence consumer behavior within the same generation, providing you with more granular insights 🎨 Discover the advantages of integrating generational and life stage insights to develop more targeted and effective marketing strategies that truly connect with your audience Register now! 🔗 https://lnkd.in/gfBSjrgi Can't make it? Register anyway, and you'll receive a link to the recording to watch or share later. #MRX #MarketResearch #Insights #CRResearch #GenerationalResearch #Webinar #EmergeSmarter

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Ever wonder why companies don’t include the survey methodology in a press release? Simple. The majority of the time the survey is flawed and they don’t want to disclose that to the public. It’s highly likely they went with a cheap survey company and didn’t realize they made a bad decision until after the survey was completed. At that point they had a choice - do nothing with the results or release the flawed results and hide the “source” (typically defined in the press release as a “independent third party research firm” and not the actual name of the market research firm which SHOULD ADD validity). Hiding the name of the market research firm that conducted the survey is a clear indicator the results likely have errors. I feel like Roz from Monsters Inc. “I’m watching you. Always watching. Always.” PS - if you have a different reason why the methodology isn’t included or the name of the market research firm isn’t in the #PR or #marketing materials you might have worked with I would love to hear why! PPS - Roz was voiced by Pixar story artist Bob Peterson! I never knew it wasn’t a grandma until today! 😂

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/eUbD_nsd

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💡 💫 💥 Happy 2025, LinkedIn Network!! 💥 💫 💡 Extending an invite to join MMR's 'The 2025 Show' going live Thursday January 23, 2025, 10am EST! Some topics to be covered are: 📈 Increasing volume sales 🪴 Identifying compelling growth spaces ⚖️ Adapting to rising incidence of GLP-1 users (Ozempic etc.) 📱 Streamlining & improving product testing 🎵 Reacting to consumer activism on TikTok ⬇️Register by clicking the link below! See you then!

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Many companies are leveraging customer journey mapping to better understand the steps and decisions their customers make, but few realize the impact of in-store qualitative research. By incorporating in-store surveys, shop-alongs, and intercepts, you can capture critical, real-time insights that other methods often miss. For example, one major CPG company found that 70% of shoppers switched brands inside the store—insights that reshaped their strategy. Without this valuable in-store data, your journey map may be incomplete. Learn more: https://lnkd.in/dGVTQjHr #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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About last week... Bravo to the Insights Association team on a successful #iaCRC conference! There was so much learning, so many laughs, so many connections, and way too many pictures to post, so I'll leave it right there. Until next time! #insightsMRX #MarketResearch #MRX #WomeninResearch #MulticulturalResearch

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Have you heard of QualBoard's latest featire, Query AI? Effortlessly analyze qualitative data, from participant videos to focus group sessions and anything in between. Get real-time answers straight from your data – simple, intuitive, and included with every project. Learn more about Query AI: https://bit.ly/3zS6OLc #AIAnalytics #QualitativeResearch #MarketResearch #DataInsights

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If you’re thinking about what your Qual strategy looks like in 2025 and beyond, this new webinar with our own Liz White and Karen Lynch from Greenbook is a must see! Don’t miss it!

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Join our webinar to learn about insight communities and how to make them engaging and mobile-first enabled. Save your spot!

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Why is data visualization important? Read more about the different types of data visualization and how it works. #marketresearch

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