About
We help insurers and insurtechs execute their strategies faster by delivering thought…
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Articles by Heather
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Your B2B Content Marketing Strategy: 8 Key Shifts on the Horizon
Your B2B Content Marketing Strategy: 8 Key Shifts on the Horizon
Never was a New Year more welcome than in 2021. However, as content marketers, we know that COVID has changed…
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Your Insurance Content Library: 15 Pieces Every Insurer Should Have
Your Insurance Content Library: 15 Pieces Every Insurer Should Have
Modern buyers are hungry for information, and content feeds that need. According to HubSpot, 70 percent of marketers…
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How to Manage B2B Insurance Marketing During a Pandemic
How to Manage B2B Insurance Marketing During a Pandemic
Over the past month, everything has changed, and those changes are having a monumental effect on our insurance…
Activity
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We’re excited to welcome Brandon Miller and Falcon Insurance Group LLC to our family of Voice AI FNOL clients. Our solution will help them continue…
We’re excited to welcome Brandon Miller and Falcon Insurance Group LLC to our family of Voice AI FNOL clients. Our solution will help them continue…
Liked by Heather Sloan
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Thought leadership can be a great way to raise brand awareness and grow your business, and these five strategies can make your thought leadership…
Thought leadership can be a great way to raise brand awareness and grow your business, and these five strategies can make your thought leadership…
Shared by Heather Sloan
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While a buyer persona represents your ideal buyer, an audience profile represents the audience you’re trying to reach. Here’s how to use audience…
While a buyer persona represents your ideal buyer, an audience profile represents the audience you’re trying to reach. Here’s how to use audience…
Shared by Heather Sloan
Experience
Volunteer Experience
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Volunteer Marketing Strategist
JDRF International
- 4 years 1 month
Health
Work with the Oregon/SW Washington chapter of JDRF to raise awareness of their work through social media, PR and other strategies. Support major events such as the JDRF Gala and JDRF One Walk to raise funds to support type 1 diabetes research.
Publications
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How to Manage B2B Marketing During A Pandemic
America's Benefit Specialist
See publicationShould you cut your marketing budget during COVID-19? While closed deals and sales are declining, informational marketing is more important than ever. Your prospective clients are at home, with time on their hands. They are visiting your website and educating themselves. Now is the time to accelerate informational marketing efforts rather than dialing them back.
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Turn Your Website into a Lead-Generation Workhorse
Health Insurance Underwriter Magazine
Courses
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CPCU Courses 1-3
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HubSpot Inbound Marketing Certification
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Michael Masterson's Six Figure Copywriting
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Recommendations received
4 people have recommended Heather
Join now to viewMore activity by Heather
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Here are five strategies that can help businesses get engagement on social media. What are your favorite strategies? https://lnkd.in/gN5NtrzX
Here are five strategies that can help businesses get engagement on social media. What are your favorite strategies? https://lnkd.in/gN5NtrzX
Shared by Heather Sloan
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Are you ready to publish an insurance article? Before you share it with the world, use this auditing checklist to make sure you’re not forgetting…
Are you ready to publish an insurance article? Before you share it with the world, use this auditing checklist to make sure you’re not forgetting…
Shared by Heather Sloan
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Do you use audience profiles in your marketing? Here’s what they are, how they differ from buyer personas and how to use them…
Do you use audience profiles in your marketing? Here’s what they are, how they differ from buyer personas and how to use them…
Shared by Heather Sloan
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Your company has a blog – but is it a GOOD blog? To achieve results, your blog needs to check all the boxes, and a blog writing service can help…
Your company has a blog – but is it a GOOD blog? To achieve results, your blog needs to check all the boxes, and a blog writing service can help…
Shared by Heather Sloan
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We're thrilled to announce another incredible lineup of speakers for our Inaugural EmpowerHER Event! 🎉 Join us to: - Connect with inspiring women…
We're thrilled to announce another incredible lineup of speakers for our Inaugural EmpowerHER Event! 🎉 Join us to: - Connect with inspiring women…
Liked by Heather Sloan
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Need a crash course in online marketing? Check out this guide. https://lnkd.in/gJiiawJh
Need a crash course in online marketing? Check out this guide. https://lnkd.in/gJiiawJh
Shared by Heather Sloan
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Do you schedule your social media posts for maximum effect? Here’s the best time to post on LinkedIn. https://lnkd.in/g_AjPgJh
Do you schedule your social media posts for maximum effect? Here’s the best time to post on LinkedIn. https://lnkd.in/g_AjPgJh
Shared by Heather Sloan
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The RLI E&S Property team wrapped up their annual summit last week, and what a fantastic week it was! Thanks to all our attendees for setting aside…
The RLI E&S Property team wrapped up their annual summit last week, and what a fantastic week it was! Thanks to all our attendees for setting aside…
Liked by Heather Sloan
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So happy to announce that I’m officially part of Perplexity’s Business Fellowship, where I’ll be sharpening my #AI skills and leveling up how I work.…
So happy to announce that I’m officially part of Perplexity’s Business Fellowship, where I’ll be sharpening my #AI skills and leveling up how I work.…
Liked by Heather Sloan
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If your business has social media, do you really need a blog? Yes! Social media platforms change in ways you can’t control, but a blog provides…
If your business has social media, do you really need a blog? Yes! Social media platforms change in ways you can’t control, but a blog provides…
Shared by Heather Sloan
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We're incredibly proud to announce that Heffernan Insurance Brokers through the Heffernan Foundation is supporting the Catholic Community Services…
We're incredibly proud to announce that Heffernan Insurance Brokers through the Heffernan Foundation is supporting the Catholic Community Services…
Liked by Heather Sloan
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What? Follow form excess IS NOT exactly follow form?!?! Pay attention closely! In a recent ruling by the Texas Supreme Court in December 2024, it…
What? Follow form excess IS NOT exactly follow form?!?! Pay attention closely! In a recent ruling by the Texas Supreme Court in December 2024, it…
Liked by Heather Sloan
Explore more posts
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TrustedChoice.com
Steve Gomez, our own Director of SEO, takes over the IA Advantage Podcast to walk independent insurance agents through a 20-minute master class on strategizing content for #SEO, including learning how to select topics, identify content gaps, improve existing content, and more. Listen to the full episode here: https://bit.ly/3gOu8jj #insuranceindustry #insurtech
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AgencyPoint
Got plans for selling, merging, or acquiring in 2025? Knowing the financial health of your agency is critical for the process. As our industry partner, Carey Wallace of AgencyFocus suggests, it's a vital part of any of your planning. Learn how we can help you have a "check-up" at myagencypoint.com #FinancialHealth #Insurance
1 Comment -
CallRail
Google Local Services Ads (LSAs) are evolving and with changes come new challenges for business owners. What are these challenges? Hear from Calvin Krainock of Incline Marketing as he breaks down the hurdles businesses face when navigating Google’s LSA ecosystem. Listen now and check out our blog for more insights on staying ahead with these updates: https://okt.to/MBojXs
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Coach Launch
👩🏼🦰𝗛𝗼𝘄 𝘁𝗼 𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗲 𝗖𝗼𝗺𝗺𝗼𝗻 𝗖𝗹𝗶𝗲𝗻𝘁 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗦𝗮𝗹𝗲𝘀 #OvercomingObjections #ClientTrust #SalesTips Overcoming objections is a critical part of effective messaging. 🌟 By understanding what stops your clients, you can address their concerns and build trust. This short video explores strategies for identifying and overcoming obstacles, helping clients feel confident about their decisions. Learn how this approach leads to stronger connections and better results. Start overcoming objections and drive client success today! #minivid #coachlaunch #coachlaunchformula #successmindset #highticketcoaching #highticketprogram
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Equilibrium Consulting, LLC
Are you struggling with Ineffective Branding Syndrome (I.B.S)? Equilibrium Consulting is here to help and is designed to elevate your brand's identity, streamline your messaging, and connect authentically with your target audience. Join us at @CompTIA ChannelCon to learn innovative strategies to elevate your engagement metrics. Our team of experts will provide insights, best practices, and personalized advice to help you boost customer, employee, and social media engagement. Let's get your engagement up to par! https://bit.ly/46oNFMF #IneffectiveBrandingSyndrome #CompTIAChannelCon #EquilibriumConsulting
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Sarah Moon Consulting
We take a content-first approach to SEO for high level knowledge business like financial planners. Read the full article: The Savvy Financial Advisor’s Guide to Search Engine Optimization ▸ https://lttr.ai/ATI1H #FinancialAdvisors #SearchEngineOptimization #MarketingTactics #SEO
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Socius Marketing
Elevate your digital marketing game! 📈 Join us TOMORROW for an exclusive webinar featuring insights from Andrew McCartin of Socius Marketing and Todd Jensen from Snoball. Learn how to effectively feed your funnel and turn leads into brand advocates. Don’t miss out—register today! 🔗 https://ow.ly/ptIO50SRpjy #DigitalMarketing #Webinar #LeadGeneration #CustomerEngagement #MarketingStrategies #BusinessGrowth
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Myrina.ai
2 Understanding Customer Needs tips you should hang on your wall: - Elevate marketing conversations by focusing on customer expectations. - Align strategies accordingly. Listen to the Cherish and Conquer podcast episode with Stacey Danheiser: https://lnkd.in/eMAu4zUz #MarketingTips #CustomerFocus Conquer Content: myrina.ai #womenempoweringwomen #femaleentrepreneur #womenentrepreneur
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ESTRAT 360 Marketing Company
📊 ‘Marketing without data is like driving with your eyes closed.’ – Dan Zarrella 🚗💨 In today’s fast-paced business world, data isn’t just important—it’s essential. Use it to steer your strategy, measure results, and refine your goals. 🏆 Let’s talk about how data can drive your marketing forward. #MarketingInsights #DataDrivenLeadership #StrategicGrowth #Estrat360
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Local University
New Webinar! Mastering SEO Automation with Steve Toth and Joy Hawkins Join us on January 30 to learn advanced strategies that save you time and help skyrocket your rankings. 📅 Date: January 30, 2025 ⏰ Time: 2 PM ET What you’ll learn: ✅ The best SEO automation tools and techniques ✅ Time-saving hacks for your workflow ✅ Actionable tips for faster ranking improvements ➡️ Sign up here: https://lnkd.in/gJfnwaHp Don’t miss this chance to supercharge your SEO efforts!
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TrustedChoice.com
The first step to standing out online is keyword research. You need to know what consumers are searching for online and how you can incorporate their searches into your site. Learn how to conduct quality keyword research, how it can elevate your #independentinsuranceagency's SEO standing, and how an Advantage subscription can tackle the #SEO work for you. https://bit.ly/4cTRgoJ #insuranceindustry #insurtech
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Sharpdots
Struggling to get your marketing message noticed? Learn how to create impactful direct mail campaigns that stand out! Our latest blog post, "How to Launch a Direct Mail Campaign in 12 Steps," provides: ✅ Step-by-step guidance ✅ Expert tips for compelling design and copy ✅ Insights on personalizing your message ✅ Strategies to measure and optimize results Don't let your marketing efforts go unnoticed! LINK to the post in the comments below. #DirectMail #MarketingTips #MarketingStrategy #Sharpdots
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Ficomm Partners
Are referrals becoming less important to younger generations? Financial Planning shares the 2024 Consumer Insights Study and explores how digital marketing is becoming more prominent in lead generation. Read the full story: https://lnkd.in/gtYXdQWd
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The 4FP Agency
What is the difference between a marketing CRM and a financial planning CRM? I suggest that it is crucial to use the right tool for the right job. I dive into the nuance of how to use these tools and what to use when in my newest blog post, https://lnkd.in/gBdWd9mx #CFP #CRM #financialplanner #financialplanners
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Klar, Inc.
Want to level up your email marketing strategy? Check out our latest article for actionable tips that cut through the noise. Learn how to define your purpose, understand your audience, and balance AI assistance effectively. https://lnkd.in/gkAJeQGR #EmailMarketing #DigitalStrategy #KlarIsClarity
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Whole Whale
📊 Data-Driven Decision Making for Nonprofits Curious about how Google Analytics 4 can revolutionize your nonprofit's strategy? Our upcoming webinar on September 12th (3-4 PM ET) has you covered! Learn how to: - Compare key metrics across different years - Identify trends in your nonprofit's performance - Make informed decisions based on historical data Led by Whole Whale's data expert, @Emma Joseph, this session is tailored for nonprofit professionals looking to maximize their impact. Secure your spot: https://bit.ly/4fPj3IA #GA4forNonprofits #DataAnalysis #SocialImpact
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