Greg Swan

Given today’s political turbulence, when determining how much influence your public affairs campaign has had, Partner Whitaker Askew encourages business leaders not to discount the success of achieving smaller, incremental results or activities as they can be just as effective and influential toward ultimately advancing big-ticket issues. Check out his full POV.

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Hunter chief insights & strategy officer Heddy DeMaria joins the PRovoke Media podcast to discuss the findings of the agency’s Influence in America study, which looks at which information sources play the biggest roles in influencing purchase choices. Listen to the full episode: https://bit.ly/3V4pZJ4 Watch the full episode: https://bit.ly/3Okhaad

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Spinning narratives is both an art form and a survival skill in the arena of public opinion. If you’re looking for ways to get your brand the recognition it deserves, Cynthia Baker is your trusted PR partner. Cynthia's expertise in marketing, PR, and sales makes her an invaluable ally for long-term business success, with a strong strategic approach and market knowledge. Watch Cynthia’s Intro on YouTube 🎥 https://hubs.la/Q02ZTqhq0 Connect with Cynthia on Cansulta to enhance your brand's visibility🔥 (Link in comments👇) #BrandStrategy #BusinessGrowth #MarketingStrategy #DigitalMarketing

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“The way that collaboration shows up in organizations is: “Do you have my back?” —Melissa Hook Shahbazian Here is another great clip from Mel at the Ragan Communications and PR Daily Preferred Partners Panel: Top Trends for 2024. Q: How can communicators lead change in the organization and create more collaboration? A: The way that collaboration shows up in organizations is: “Do you have my back?” If you are modeling that for your comms team, then you are modeling a culture of collaboration. Mel also shares an example of how leaders can model collaboration, when “the chips fall” or something happens in an organization in order to really encourage that collaboration, which can influence both your team, and the entire company. 🎬 Watch the full clip to hear an example of how to have the back of your team and colleagues to support collaboration.

Great tips for anyone looking to elevate their professional image! 🌟 Your headshot is such a vital part of making a strong first impression, whether on LinkedIn or in the workplace. pm2media's blog has everything you need to feel confident and prepared. If you're in the GTA and surrounding areas, and you're looking to get a polished, authentic headshot that represents you at your best for 2025, book here: https://lnkd.in/gmYsYvvf #ProfessionalHeadshot #CareerSuccess

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This election season, managing public perception is more delicate than ever. If you or your clients are running PR campaigns around the elections, we share a few things you should keep in mind to avoid controversies that might damage the hard-won reputation and trust you’ve been building. 🤝🏼 ⠀ From staying neutral to managing ad placements and training employees on social media best practices, these tips are essential for any PR pro looking to avoid controversy and uphold brand trust. ⠀ Read our full article - and gain the insights to better navigate these choppy waters with confidence. ⠀ 👉🏼 https://lnkd.in/e3aiAdEw ⠀ #Elections2024 #ElectionTime #PR #PublicRelations #PRTips

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Misinformation, language barriers, and systemic inequities are hindering access to quality healthcare. How can we as PR communicators bridge the gap? Dive into the world of healthcare PR with Public Relations Specialist, Lupe Dragon as she explains why it's more important than ever to have great communication strategies in healthcare. 🗣️ 🩺🥼 🔗 https://lnkd.in/eedeQCnF #Blog #Healthcare #PublicRelations #PR

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🔮 What’s Ahead for 2025? The future of the digital, marketing, and creative industries is taking shape. Cella's 2025 Predictions explores the trends, challenges and opportunities you need to know to stay ahead. This mini eBook guides you to navigating what’s next, from AI advancements to talent strategies and emerging technologies. Read on to learn more! bit.ly/4iSq7FJ #2025Predictions #MarketingTrends #Cella #RandstadDigital

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Is there a special communications professional in your life? You know, the one who makes even the most technical of topics accessible to the general public? If so, the CEW team has assembled a gift guide for your favorite comms pro this holiday season. What’s missing from our PR Gift Guide? Drop a comment below and let us know. #giftguide #christmas #PR #communications

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Generative AI hasn’t replaced PR people and solution providers are very careful to emphasize this point. It can do tasks, but it can’t do a job. You can’t merely prompt it to “do PR” but you can’t prompt it to do tasks which collectively make up “PR.” The 58th summary of PR tech news is out; stories include: 1. Google Gemini to write press releases for PR Newswire 2. Earnings + Financing: Agility PR Solutions, Staffbase 3. People on the move: Prowly, Onclusive 4. Mentions: TVEyes, Muck Rack, GlobeNewswire 5. Reading list for the month More: https://lnkd.in/em_ayV8u

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I especially love the mix of comprehensive knowledge and specificity. Example questions that returned impressive answers: Q: How do I start making my own kombucha at home? Q: Is there a difference between the SCOBY and the pellicle? Q: What can I do to minimize the amount of alcohol in my kombucha? Q: What do I need to do to scale up my home production to sell kombucha commercially? Q: What are the 10 most common questions have about brewing kombucha at home? Q: What are the most unusual questions people have asked about brewing kombucha at home?

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🔇 In times of crisis, silence can be the most powerful response strategy. 🤫 The notion that "all press is good press" often drives companies to engage with the media hastily, but not every interview merits participation. Especially when facing public backlash, it's crucial to discern when silence outweighs action. Reacting impulsively to attacks can inadvertently fan the flames, perpetuating misinformation and amplifying negativity. Discernment is key: avoid fueling ideological battles or lending undue prominence to fleeting controversies. While silence may be golden, it's vital to have a response protocol in place for egregious falsehoods that gain traction. Utilising a vetting checklist ensures responses are strategic, addressing misinformation effectively while safeguarding reputation. Remember, strategic communication isn't just about combating criticism—it's about reaffirming your company's values and mission. By exercising judiciousness in media engagement, you retain control of your narrative and uphold trust with stakeholders. #CrisisCommunication #StrategicResponse #MediaEngagement #crisismanagement https://lnkd.in/g_7um4PV

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"The credibility and legitimacy from being featured in a TV program or respected publication will always be more meaningful than any marketing campaign," says Annie Scranton, founder + CEO of Pace Public Relations and author of the book "The Guide to Earned Media". Annie recently joined Marc Kramer on The Best Business Minds podcast to talk about the book and why #EarnedMedia should be a key part of any brand's #CommsStrategy Check it out!

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Almost three-quarters of marketers (73%) expect to face more competition this year, according to SurveyMonkey’s new “Marketing Trends For A New Era” study. That number is up from 53% last year, and with the numbers also up for increased team-performance expectations and job-security concerns, the study says there is a clear focus for marketers looking ahead. “If 2024 is a year of change,” the study says, “then that change is going to be driven by data.” 92% of marketers said they rely on data to make decisions, up 11% from last year, and more than half (55%) said they’re “prioritizing more personalized marketing experiences this year.” “Instead of relying on third-party cookies to uncover customer preferences, marketers will need to collect first-party data about visitors and customers, and engage in more purposeful and customized conversations,” the study says. Another top goal for companies this year was further adoption of AI. 69% said they were excited about AI’s impact on their job (with 17% both excited and worried). Their top AI uses were optimizing content (51%), creating content (50%), brainstorming content (45%), automating tasks (43%), analyzing data (41%), and researching (40%). “Marketers who are concerned about job security are less likely to say they would use AI to generate content” the study noted. “Six out of 10 (59%) of marketers who are not concerned about job security said they would use AI to create content, vs. only 47% of marketers who are concerned about job security.” #ai #aimarketing #marketingdata #datadrivenmarketing #firstpartydata #publishing #publishingindustry #digitalpublishing #mediapublishing #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: SurveyMonkey)

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From Press Releases to Profit: Insights from Mickie Kennedy by Carl Cox 🚀 New Podcast Episode 🎧 Join us on the Measure Success Podcast with Carl J. Cox as we dive into the world of press releases and traditional media with Mickie Kennedy, founder and president of eReleases. Discover how small businesses can leverage press releases to increase visibility and credibility in today’s digital age. In this episode, […] #boomers #babyboomers

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From $60,000 snooze-fests to smartphone magic: Welcome to the next era in industrial video marketing!📱 For our latest ChangeOver Podcast, I cornered Meg Hoppe, our VP of Creative (and my favorite colleague), to spill the beans on video marketing for industrials. 🧨 Ready to blow up the myths that are keeping your team away from video? Myths like: 🚫 “We need professional equipment” (Nope, your phone might be just fine) 🚫 “Our products are too boring for video” (Time for a perspective shift) 🚫 “Video is too expensive for our budget” (Is almost free still too pricey?) Plus, Meg reveals the “@Kyle Jepson technique” that has the potential to turn your engineers and service agents into content marketing superstars. If you’re still relying on 20-page PDFs to sell your industrial products and services, this episode is your wake-up call to think about your target audience and start delivering more of what they really want. 🎧 Listen now before your competitors do:https://hubs.li/Q02RvS_40 #IndustrialMarketing #VideoMarketing #B2BGrowth

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Kamala PR bust provides Lessons to Tech Execs https://lnkd.in/g9xEmfrd Kamala’s PR strategy was absolutely horrible, and politics aside, there are many lessons for tech execs from her campaign to be aware of, stay away from, and implement.

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