Greg Boone

Don't get too comfortable with the current IT landscape. Driven by emerging cloud trends, significant changes in IT infrastructure are coming down the pike. Here's what every executive & IT decision maker must know:

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How do you build meaningful partnerships as a founder? I know I've been guilty of sending partnership agreements in hopes of the best In this episode of How I'm Building This podcast, Alex Witcpalek, the founder of Continuum AI, shares his unconventional path from playing football at the University of Louisville to working in commercial real estate and eventually joining the tech industry. Here are some sound bites from our conversation: ✔️"I'm going to build something on my own and I'm going to build it so that not only do I have a better life, but there's families that don't have to go through what we're going through." ✔️"We have so much pipeline that if we close this, I need to build a team to be able to go deliver it." ✔️"You need to be very upfront and transparent with your partner and have a plan together to cross pollinate your go-to-market motions." ✔️"We became thought leaders and our content now drive sour partner channel." ✔️"I don't think you can silo outbound partner and marketing, because we do a lot of partner marketing together too." ‍ Listen now: Youtube: https://lnkd.in/g5P3nkWZ Spotify: https://lnkd.in/gXUYA_ZF Other episodes as they release: https://lnkd.in/gkxQsmwH #startup #entrepreneurship

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As we embark on another week in our AI driven society, or so they think, I thought I would tell you about my Intro to Digital Advertising class at the University of Tennessee. Last week was AI week. We went deep, deep and even deeper into the bowels of how AI is used in advertising and then I gave the class an assignment to play with AI around writing ad copy. I used a free program called Copy AI, which all could sign up for a trial on to complete the assignment. The assignment was to pick a product, any product and then any style to use as a writing guide. It could have been a celebrity which most chose, or something specific about the tone. Then hit create. Then I asked them a bunch of questions to answer. Did it get the tone right? Did the output match your expectations? Was the copy on point? Did it make sense in terms of the product and the voice? After, they had to do some research and form a POV on AI as of today and the ability to write copy from scratch. I did this too. I chose the McDonalds Bagel Breakfast sandwhich pitched in the style of Jerry Seinfeld. Let's just say AI doesn't get Jerry, though it tried. Needless to say the results were all over the place. If I had to average out the experiences the not great but not awful was the winner. Had many say they were surprised by the attempt at matching tone some great, some a total miss. Someone used, "in the style of Taylor Swift," and it wrote the response as lyrics to a Swift like song. All in all the grand message in all of this was, hey, it's here, it works, you may hit a homerun with it, you may find that you spend more time refining your inputs than it would take you to just write it yourself. All in all a great experiment with newbs, some use generative AI everyday and some not at all. Then, I see this come in today from Mediapost and I immediately sent to the class as a wrap on the topic. I think this really hits the ideas of where this is going to go. Even the more scary parts. Maybe you should take a few minutes and watch for yourself. https://lnkd.in/dX2_Ecwi

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🌟 This #GivingTuesday, let’s empower the next generation of innovators with AI skills for tomorrow’s workforce! 🌟 At America On Tech (AOT), we’re not just teaching technology, we’re leading the way in AI skills training. By equipping underserved students with expertise in AI, machine learning, and other in-demand tech skills, we’re preparing them to thrive in the industries of the future. Together, we can close the digital equity gap and ensure these talented students are ready to lead in a tech-driven world. Your support directly fuels AOT’s mission to create a diverse, skilled workforce that’s prepared to meet the challenges and opportunities ahead. 🤝 Support AOT NYC Regional Advisory Board’s End-Of-Year Go-Fund-Me drive today. Let’s build a brighter, more inclusive future for all! #GivingTuesday #FutureOfTech #AI #DigitalEquity

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Has your organization incorporated AI into its cybersecurity strategy? What were the results and was the investment worth it?

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Nikki Carney and I are beyond excited to share that The Missing Piece App has been selected to join Cohort II of Latimer House! 🎉 In October, we’ll be heading to Baltimore, ready to embark on this transformative journey with some of the brightest minds in the industry. We’ve faced setbacks—missing out on another accelerator, losing key members of our team, and even having to pause development. 2024 has been full of incredible highs and really tough lows, but the mission remains clear : get 1,000,000 families who have children on the autism spectrum the resources they need. Starting on October 1st, we’re ready to dive in and push our startup to new heights with the support of this incredible program. A big thank you to Latimer Ventures Luke Cooper , Microsoft for Startups Kaiser Permanente , Abell Foundation Inc and the University of Maryland, Baltimore (UMB) for making this opportunity possible. And if you are a parent or autism service provider that would like to be on our platform, work with us for our upcoming Autism Mom’s night out in Miami , or participate in a questionnaire please comment here or message me. We’re looking forward to the journey ahead and can’t wait to see what’s next. Let’s make it happen! To God be the glory. #blacktech #blackintech #blacktechfounders #techfounders #saas #womenownedbusiness #womenintech #changingtheworld #techforchange #revolutionary #autism

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A few weeks ago, I had the privilege of speaking to a room full of 100+ digital marketers at the Raleigh Digital Summit. The focus of the talk was on the idea of rethinking the marketing funnel, and elevating marketing's role as it relates to leadership within organizations. The truth is that the traditional linear marketing funnel is no longer effective in today’s complex consumer landscape. Instead, it's evolving into a multi-directional journey that requires a shift to consumer-centric, end-to-end strategies. The talk seeks to give some practical guidance as to how to transform your marketing to foster a more strategic approach and enable dynamic customer experiences. Take a listen, and see if these takeaways hold true: - Decode what it means to drive high impact and personalized digital experience outcomes. - Leverage marketing technology to gain insights into both digital and in-store consumer behaviors, enabling more informed and targeted marketing decisions. - Strengthen customer loyalty by using in-depth knowledge of existing consumers to deliver tailored experiences and increase lifetime value. - Ensure your brand has a scalable foundation that can meet the increasingly complex demands of today's consumers and demands of senior leadership in the process. https://lnkd.in/gbxCjn4x

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💡 Lightbulb Moment Alert! 💡 We started as a professional services company focused on cost estimating and advisory, but everything changed thanks to Capital One's Catapult program in 2017. 🚀 Selected as one of the inaugural 10 companies, we quickly learned a game-changing lesson: Capital One isn't just a bank—they're a tech powerhouse using AI and machine learning to revolutionize banking. That's when it hit me: we needed to think like a tech company too. Curious about how this insight transformed our approach and drove innovation at Construction Check? Check out our journey and the powerful role AI plays in our success! #CapitolOne #ConstructionCheck #InnovationInBusiness #MachineLearning #AiTransformation

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Friends, you need to be at the next Content Economy Nashville session on Friday, Oct 4. Unlock the future of digital content with insights from AI, SEO, and XR experts! Join us as we explore the opportunities and challenges of emerging tech in marketing, search, and gaming. Ready to dive into this brave new world? 🚀 #AI #SEO #XR #EmergingTech #DigitalMarketing"

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It was so funny to shock Alex Persky-Stern, CEO of Waymark, when he asked, "What is the most overhyped innovation in advertising technology right now?" We also discussed many topics including: 👓 You’ve had a diverse career across traditional media, digital, and adtech. What’s been the most significant shift you’ve witnessed in how brands connect with consumers? 👓 Having worked on both the agency and tech vendor sides, what do you think is the biggest misconception each side has about the other? 👓 Looking back at your career, what’s a piece of conventional wisdom in advertising or media that you think needs to be challenged or rethought? 👓 As someone who’s worked with both global brands and local businesses, what technology and opportunities are you seeing become available at the local level that used to be limited to large brands? Obviously, I said MNTN performance TV! What a fun conversation! How would you answer these thought-provoking questions?

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The fact that AI can help take your organization to the next level shouldn't obscure the tech's many pitfalls. Schedule a free consultation to go over the most common #AIobstacles to watch out for.

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Already recommended this event to a few of my Nashville connections, an altruistic plug. Especially pertinent if you have a unique knowledge or skillset that might be marketable via a stage, book, or course -- basically you are a subject matter expert and would like to better monetize it. That describes many of my network. This could be an opportunity to make the connections and some insights you need to get to the next level. The life you are dreaming of is built through the connections you make! A man's skill makes room for him, and the right room is your key to your next level. https://lnkd.in/eAwiCQjb

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Here is some of the work we do at SoHo Creative Studio with the team from Ascendle. Showing up on camera and sharing your message shouldn’t feel intimidating or complicated. That’s why our promise is simple: We founded SoHo Creative to make it as effortless as possible for anyone, anywhere to step in front of a camera and share their expertise and value.  Putting yourself out there can feel vulnerable, and as someone who’s spent over a decade on both sides of the camera, I can tell you that everyone feels some anxiety—no matter their level of expertise or confidence. But after guiding hundreds of people through this experience, I’ve learned that stepping out of your comfort zone and into a camera frame unlocks new possibilities— to build trust, strengthen connections, and open doors to growth that might otherwise have stayed closed. Forbes Insights reports that 82% of consumers trust companies whose leaders are active and transparent on social media. By strengthening your presence, you’re giving clients and team members a compelling reason to say “yes” to you. We designed our service to remove the technical and creative friction that can come with this medium. With real-time coaching, you’ll be supported through every moment, so you can feel confident and deliver your message with clarity. And we do it all remotely—whether you’re in New York or New Zealand, SoHo Creative makes it easy to connect and create from the comfort of your home or office. If showing up authentically speaks to you, and you’d like to explore new opportunities, we’d love to start a conversation. Drop me a DM for our scheduling link.

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Fan of #DMV? If so, you can pass on this post as you might get offended... If not, please read on 😉 Entrepreneur Media published this Intercom article nine years ago but as of today some #ecommerce brands still treat their customers as if they came to renew their licenses in a DMV office 😞 Scheduling tools like #Calendly, #Acuity, etc. were good alternatives in early 2010s, so a prospective customer can talk to a sales associate later in the week (sometimes, later in the month) However, in 2024, customers demand immediacy, regardless online or offline. If a web visitor is excited about that fancy LCD monitor that she saw on your website, you have an exponentially higher chance to convert her to a customer if you talk to her NOW versus next Wednesday 3pm ET. There are some positive trends though. Companies like Apple, lululemon, Best Buy among others adapted #livevideo to convert interested parties into immediate SALES 💰 You have two paths to convert interested parties online: DMV-way or Lululemon-way. If you prefer the latter, #Firework can make that happen today. Just let us know...

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I met Daniel Chopson at this year's Technology Association of Georgia Summit, and am so happy Rob Ocel was able to get him on the engineering leadership series to talk about agile engineering leadership in startup environments! Learn about cove.tool and how to do better code retrospectives! Link down below.

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What an awesome conversation just premiering on Ben Reinberg's "I Own It" show today. Here is the first look as this begins to syndicate along with the rest of his season on The C-Suite Network and more this Fall. https://lnkd.in/gCrgPhe3 Thanks to Alliance Consolidated Group of Companies, LLC. nBrain AI ATOM!Q AMILYA ANTONETTI Ben Reinberg for the opportunity to share my thoughts on #leverage #ai #appliedknowledge and #business today!

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It's about time we had an event for media founders, creators, and newsletter operators in North Carolina. There are so many amazing media companies in this area, but not one event brings them together. We're changing that. We're 10 days away from the LIVE podcast, workshop, and networking event with Ted Williams! ✅ Ted co-founded, built, and sold Charlotte Agenda to Axios for $5M. ✅ Then he grew Axios local from 0 to 30 cities, leading to a $525M acquisition! ✅ Now Ted is building a NEW local news and personal finance start-up: TinyMoney.com When it comes to building newsletters, local news, and digital media companies... ...Ted is one of the best in the world. This is your opportunity to hang out with me and Ted, live and in person. Here are 3 reasons why you should attend: 1) Before and after the pod, we’ll have networking with complimentary drinks. It’s the perfect place to meet and connect with other media founders, operators, and creators in the area. 2) Audience Q&A with me and Ted We'll have plenty of time to answer every question and share in-depth advice. 3) Before the podcast, I'm hosting an (optional) live workshop on paid acquisition. If you want to run ads to grow your newsletter and sell info products, this will be the most in-depth training I’ve ever done. We're limiting the workshop to 20 people, so I have time to answer every question, review your ad creative, and audit your campaigns. Ted will be joining us for a lunch AMA at the workshop! Last thing: The event is in Charlotte, North Carolina on Thursday, November 21st. - The podcast and networking event has <50 spots left - The workshop has <15 spots left Early bird tickets are very affordable (thanks to our sponsor Playbookz)! Prices go up this Friday, so save your seat now. Join us with the link below:

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