Gordon Borrell

📍 𝐓𝐚𝐩𝐩𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐇𝐲𝐩𝐞𝐫𝐥𝐨𝐜𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 📍 This week’s Association Insights focuses on the power of hyperlocal media. Here are three key situations when it’s a great fit: 🌟 𝐄𝐯𝐞𝐧𝐭 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧: Reach regional audiences to drive attendance and awareness. 🌟 𝐌𝐞𝐦𝐛𝐞𝐫 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭𝐬: Share member achievements with their local community to build engagement. 🌟 𝐀𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐄𝐟𝐟𝐨𝐫𝐭𝐬: Target stakeholders in specific regions for impactful messaging. By strategically using hyperlocal media, you can connect with audiences who matter most to your association. 💬 How have you used hyperlocal media to boost your PR efforts? Share your experiences below! #AssociationInsights #HyperlocalMedia #PRStrategy #OnWrdUpWrd

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Valuable insights from Nicole Schuman for any #communications professional seeking to "measure the value of their work and tell that story to their stakeholders." #CommsForGood

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Worth reading from NiemanLab: Readers prefer to click on a clear, simple headline — like this one By David Markowitz, Hillary Shulman and Todd Rogers In an era when people trust news less than ever, how can journalists break through and attract the attention of average people to provide information about their communities, the nation and the world? By not complicating things. Our research, published in Science Advances, shows that simple headlines significantly increase article engagement and clicks compared with headlines that use complex language. In our research, typical news readers preferred simple headlines over complex ones. But importantly, we found that those who actually write headlines — journalists themselves — did not. We first used data from The Washington Post and Upworthy to see how language features, such as word length and how common a word is, changed how many people clicked on an article’s headline. These datasets included over 31,000 randomized experiments — also known as A/B tests — that compared two or more headline versions of the same underlying article to determine which one generated the most clicks. Headlines with more common words — simple words like “job” instead of “occupation” — shorter headlines, and those communicated in a narrative style, with more pronouns compared with prepositions, received more clicks. For example, The Washington Post headline, “Meghan and Harry are talking to Oprah. Here’s why they shouldn’t say too much” outperformed the alternative headline, “Are Meghan and Harry spilling royal tea to Oprah? Don’t bet on it.” This example illustrates how sometimes a more straightforward headline can generate more interest. In follow-up laboratory experiments, we found that typical news readers focused more on simple rather than complex headlines because the writing was easier to understand. When journalists participated in the same experiments, they didn’t show any preference for simple headlines over complex ones. Put differently: Those who write the news appear to be less responsive to simple writing than regular audiences. Generations of communication consultants have advised that communicators follow the rather crass acronym KISS: Keep it Simple, Stupid. We suggest a modified version applied for journalists. Since KISJ isn’t all that simple, we propose: Keep It Simple, Staffers. Simplicity increases the number of people who click on a news story headline and improves reader recall of the material in the article. Most importantly, simplicity boosts reader engagement, such as how much attention they pay to the information.

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Being a member of Public Relations Global Network is one of my favorite parts of REED Public Relations. Birthdays are always special but getting nice remarks from our friends all around the world yesterday was extra special. Plus, with the time differences, I essentially had a two-day birthday! From Malaysia to Brussels and everywhere in between, read more about the Faces and Markets of #PRGN. #PublicRelations #PR #Marketing

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The good-old news release remains a valuable part of the suite of communication tools. Delivery has expanded over the years, but the news release has many benefits, as noted in this article from CommPro: #corporatecommunicatin #publicrelations #businessstrategy https://lnkd.in/grMD7jPX

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In the world of media and communications, the relationship between journalists and PR professionals is often misunderstood. However, the reality is far more nuanced and symbiotic. Journalists rely on PR folks to provide them with access to newsworthy stories, expert sources, and valuable insights. In turn, PR depends on journalists to amplify their messages and bring attention to their clients or organizations. A recent report by #MuckRack on the "State of Journalism," found that journalists acknowledge PR professionals 70% "as at least moderately important to their success." This mutual dependence highlights the essential role each plays in the dissemination of information to the public. Trust forms the foundation of our collaboration and ensures that the stories that reach the public are credible and impactful. Journalists rely on us to provide accurate and reliable information, while those of us in PR trust journalists to report the news fairly and accurately. Journalists are skilled storytellers who strive to craft compelling narratives that resonate with their audience. PR pros, on the other hand, are adept at identifying and shaping stories that align with our clients' goals and objectives. Together, we work to create stories that inform, engage, and inspire. I encourage you to read the attached report which provides many insights of today's newsrooms. #Journalism #PR #MediaRelations #PublicRelations #NewsMedia #MediaIndustry #JournalismEthics #Storytelling #MediaCollaboration #InformationSharing #MuckRack #StateOfJournalism #PressRelations #MediaPartnership Public Relations Society of America (PRSA) Natan Edelsburg

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Three years.... That's how long I've done a deep dive on client service, generational learning differences, and how agencies can grow their base. Collaborating with VIVO Growth Partners and the delightful Molly Eyerman, we combine HR and PR to keep agencies out of the financial ER. Your emerging talent will learn and hone profitability, business development, and leadership skills that provide client delight and agency stability. Registration is finally open, and you have no idea how thrilled we are to help empower the agency leaders of tomorrow. Game On https://lnkd.in/grMTu6dn

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To reach younger consumers, communicators might need to narrow their scope a little, a brand devotion study from strategic communications agency Confidant and marketing insights firm Vytal says https://odwpr.us/4gqTTzI

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Why earned media still matters: Quotes in top publications like Automotive News and The Wall Street Journal enhance your credibility and authority. Don't overlook this powerful #PR tool: https://bit.ly/3R4grLW #PRTips #EarnedMedia

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Why earned media still matters: Quotes in top publications like Automotive News and The Wall Street Journal enhance your credibility and authority. Don't overlook this powerful #PR tool: https://bit.ly/3R4grLW #PRTips #EarnedMedia

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📣 Exciting news for PR professionals and journalists alike! Peter Shankman's #HelpEveryReporterOut (HERO) and #MuckRack have joined forces to revolutionize the media industry. HERO connects journalists seeking sources with experts who can provide them, while MuckRack is a leading platform for PR software that helps organizations find the right journalists to pitch their stories. The synergy between the two promises to enhance the way media professionals work. With this partnership, journalists can expect reliable sources fast and PR pros can get their stories to the right people at the right time. This means more opportunities to get clients' stories out there, with the confidence that they are reaching the right audience. The HERO and MuckRack collab addresses these needs head-on, making the process more efficient and effective. In today's media landscape, speed and accuracy are critical. This new partnership is a game-changer for the industry and a testament to the power of collaboration. Kudos to Peter and MuckRack! #Journalism #PublicRelations #MuckRack #HERO #Communications #BusinessInsights #LeadershipLessons #Storytelling #Marketing #IntegratedMarketing Natan Edelsburg Public Relations Society of America (PRSA)

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Why do we do PR? Well, I would answer it's because trust and confidence among all audiences is at historic lows—an avg of 28%. With low/no trust, there is no commerce, there are no deals and business GRINDS to a halt. So, THAT is why we do PR. https://lnkd.in/g9M-_JQ4 #publicrelations, #pr, #trust, #credibility

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