Gonzalo Condes de Bethencourt

Times change, generations change, and messaging should adapt as well. Sometines your most well-meaning verbiage lands like a lead balloon with audiences you had no intention of offending. Listen to your aidience. Ask for feedback. Adapt. We all have to do it. Thanks Forbes Communications Council including our point of view in this article about course correcting messaging in marketing and communications when you need to.

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📺 TV advertising has evolved dramatically, shifting from age-and-gender targeting to advanced audience-based buying. Alison Levin, NBCUniversal’s president of advertising and partnerships, discusses this transformation on the latest AdExchanger Talks episode. Discover how advanced targeting improves ad relevance over traditional demo-based methods. Tune in to hear more!🎧

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Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

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Rethinking fuels growth. Our model provides solutions for clients that find the right balance between need, strategy AND execution. And we get things done right within the right construct for clients - akin to the idea of a fractionalized agency. Think TSG! #StrategyFirst

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#CMO, #Brand, and #Events friends, is your events strategy ready for 2025? The #experiential landscape is evolving fast, and top brands are those that adapt and innovate. Check out InVision Communications' latest Experiential Trends Report. We dive into the key #trends reshaping how brands connect, engage, and leave a lasting impression with customers, from inclusive design to maximizing event impact. Get your copy! https://lnkd.in/gTEdDf2t #ExperientialTrends #AudienceEngagement #MarketingProfs #BrandExperiences #EventProfs

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🚀 Explore our latest insights: Unlocking Opportunities: How Digital Advertising is Transforming Latin American Enterprises. Discover actionable Marketing Content. Learn more here: https://ift.tt/mNgR6MH. #DigitalMarketing #SEO #Digital Marketing, Advertising, American, Digital, Enterprises, Latin, Opportunities, Transforming, Unlocking

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I am not sure I like the start of this post from Kantar. Global population growth is slowing SO this is a threat to market penetration? Slower population growth isn’t a threat at all. It’s likely a shift. Markets aren’t just about volume; they’re about value. When growth slows, innovation thrives: people spend differently, demand better, and value quality over quantity. Marketing should stop seeing consumers as numbers and start seeing them as individuals with evolving needs. Fewer people? Perhaps a better opportunity for better marketing. And more importantly, a better world.

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Discover the power of partnering with a Fractional CMO in my latest article, "The Ideal Creative Partnership: Clients and Fractional CMOs." Learn how empathy-led leadership in a fractional role can bring strategic focus, fresh perspectives, and remarkable results without the full-time commitment. Let's explore how this dynamic approach can drive growth and success for your business! Read more here: https://lnkd.in/gW6Pjmas

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SITE - Society for Incentive Travel Excellence and The Incentive Research Foundation Publish Annual Study on Incentive Travel.... This jam-packed report highlights major worldwide trends in incentive travel.   One statistic caught our eye:   41% of respondents agree that incentive travel design is lagging in an era of generational change.   One trend is almost universal: Participants want more free time. #incentivetravel #motivation #engagement     https://lnkd.in/eHbQPzDs

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From the power of color to the impact of the fear of missing out, understanding the principles of marketing psychology can help you craft more compelling strategies, drive sales, and build stronger customer relationships.

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AI Policies Take Center Stage in Event Marketing: How Brands and Agencies Are Adapting to New Standards https://lnkd.in/gqVMjr53 (edited) 

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Insightful commentary on the impact of political ad spend on local advertisers from Clelia Zattoni "Political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys." AdExchanger

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Best practices for naming AI brands and products? David Placek spoke with Asa Hiken for Ad Age’s Marketers Brief podcast on how to stand out, create an emotional connection and the fine balance between communicating complexity with a human touch. “You have to have memorability here in a very cluttered space,” Placek said. “Every week, we’re getting invites from companies to talk to them about helping them brand yet another AI product, service or technology.” https://lnkd.in/eRCtKT4u

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