Gideon Berger

The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

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SaaStrAnnual.com 2024 is ALMOST HERE!! Sep 10-12 SF Bay CEO Klaviyo CEO Bill CEO Apollo CEO Attentive CEO Vimeo CEO Ironclad CEO Jasper CBO Stripe President Brex President Plaid CPO Rubrik CPO Webflow CPO Procore CPO Loom CPO GitHub CPO Buffer CPO Onfleet CRO Rippling CRO Notion CRO GitHub CRO DeepL CRO Carta CRO Owner CRO One Paper Lane COO Checkr CMO Seismic CMO Sprout Social CMO Deepgram CTO AI Five9 CTO AI Zoom CTO Gorgias SVP Slack VPM OpenAi VPM Cohere VP Pricing Splunk VP Pricing Miro VP AI Freshworks and 100s more!! See. You. There!! It's Where the Cloud Meet

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At Black Box Intelligence™, we've been closely monitoring California since the minimum wage increase in April, and the findings may surprise you! Explore the trends in sales, traffic, check growth, and staffing, particularly in comparison to the rest of the nation. https://lnkd.in/gkf2mVUf

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Just got off a call with Udi Ledergor 🏳‍🌈... That could be the whole post, couldn't it? 🤩 🙇‍♀️ But wait - there's more! ha Udi so kindly offered up time on his calendar for Gong users to learn key ways to leverage the platform for *marketing* Of course, I instantly raised my hand. 𝐓𝐰𝐨 𝐤𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 30𝐦 𝐜𝐚𝐥𝐥: ☝ There are SO many new ways I can pull info from Gong to guide marketing efforts: content direction, win/loss analysis, key message tracking compared to performance... I was like a kid in a candy shop. 🍭 Marketing candy 🍭 ✌ Gong/Udi is genius. Offering 30m of their time to drive product adoption, customer retention, and most importantly this rush of *excitement* directly tied to their platform... pure gold. Golden tips and a golden marketing play, folks. 𝐒𝐨 𝐧𝐨𝐰, 𝐈'𝐦 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠: How fast can I get these new Gong trackers live? and How can Daxtra create a similar kid-in-a-candy-story rush for *our* customers? 🤔 I'll share more as I dive into both. Thx Udi! #b2b #marketing #gtm #productmarketing

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Love how the connection between product and sales is taking the main stage (literally) at #prouctX with a great talk by Hanan Levin. Hearing a VP of Sales validate some of the things Shira Weinberg Harel and I discussed on her podcast is the kind of validation every PM wants 😁 If you missed the talk but want to hear at least our take on this, the link to the episode is in the first comment.

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Yes. This. How good are your questions? You can tell by how long the responses are which may indicate how deep the customer (or prospect) goes into their answers. Short yes/no questions lead to short yes/no answers which deeply undercuts the ability to get to know your customers, their problems, and more importantly their desires.

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I've long admired what SeatGeek and Jack Groetzinger Russell D'Souza are building -- they've changed the game for live-event ticketing. It's been great to partner with them here at Stripe as they build a world class box office sales and a fan-to-fan resale marketplace, prioritizing both the buyer and seller experiences. Excited to share a case study where we talk about some of the forward-thinking approaches they're taking: 🚀 A user-friendly progressive onboarding process for sellers 💸 Flexible payment models allowing for seamless discounts 🛍️ Expanded payment options including buy now, pay later services The results: improved conversion rates, increased authorized rates, higher average order values, and an overall better experience for their users ✅ https://lnkd.in/gCMfNH_M

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Our AI-driven approach isn’t just about enhancing performance and reducing cost — it’s about reshaping what’s possible in semiconductor design and cloud computing. Excited to see the industry impact of this collaboration as we set new benchmarks for efficiency and innovation. #AI #CloudInnovation #TechLeadership

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I joined Scope3 a few months ago as their global CMO, but it was not to go back to adtech. Happy to share today that we've raised $25M from GV (Google Ventures), Venrock, Craft Ventures, and Room40 to extend our industry-leading platform for sustainable advertising into generative AI. TechCrunch covered the round here: https://lnkd.in/ek84MV_k #AI is generating an incredible amount of energy, growing exponentially, with tens of billions of dollars being invested from major tech companies to build more data centers. It's an amazing technology that we'll use because of its immense power. And the latest reports say 270 million metric tons of net new carbon will be generated from AI data centers in the US, inside of just 3 years. That's 1/3 of the global aviation industry, and a significant impact on climate that must be addressed as we scale this powerful tool. As CMOs are right now transforming business with this technology, and media and advertising will be powered by AI, it makes sense that Scope3 will lead in this area. Excited for what's to come.

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Want to track your customers who has changed jobs? Now you can with out of the box with Common Room on all plans instead of needing to implement yet another point solution.

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What (Management) lessons can we learn from Los Angeles' apocalypse fires, and why is it time for Californians to rise against professional politicians and ideologues... First and foremost, I am so sorry for the hard-working people of Los Angeles, the gardeners, construction workers, retail/services managers, and entrepreneurs. What happened was unfair and heartbreaking but mostly outrageous because it was so predictable and avoidable. I (legally) immigrated to this country 25 years ago. In exchange for an Eb1 visa, I had to produce a five-year plan, hire many people, and pay many taxes. This led to a green card and eventually US citizenship... Originally, from Europe, I always thought of my affiliation as progressive, squarely leaning toward democrats (the 80s and 90s version), although I was always fiscally conservative... After 2 decades of no changes, worse infrastructures, growing taxes (why are we paying $4.89 a gallon vs. the national average of $3 again?), exploding homelessness, and consistent deficits... California, the 5th largest economy with a budget of $322B, should LEAD THE WORLD FOR ITS INFRASTRUCTURES, have the most modern high-speed trains (LA to Seattle in 5 hours), quality and abundant water, and clean (nuclear) energy (France relies 75% on it). Modern buildings, with yearly preventive clean-ups and fire prevention strategies and equipment, and communities of tiny houses solving homelessness and addiction. Dream on... The Tenderloin (a dangerous San Francisco neighborhood) 25 years ago is the same as it is today, but some say it is probably more dangerous and dirtier...Homeless people have grown significantly over these last 5 years (~200,000 people), $24B has been spent on the problem, and there has been no progress... Why? Less than 20% goes to helping people, the rest and the vast majority in the hands of administrations and mindless bureaucrats...such a waste, such as shame... It does not matter if you lean right or left; the bottom line is that we should not support politicians who are incompetent and live only to protect ideologies... When will California change and recognize that politicians have failed us over the last thirty years? It's time to rally, rise, and shake up the status Quo. Let's remain civil and temper our (justified) anger, but man o man... Go to any city in Asia or Dubai, and you'll realize we are short-changed. As in any capitalistic corporation, how about demanding the following from our leaders: 🔥 Extreme transparency on budget allocation 🔥 One-time term 🔥 Enforce Lobbyist $ Caps 🔥 Enforce performance-based reviews 🔥 Streamline Recall mechanisms

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"Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever," writes Optimove CEO Pini Yakuel for MarTech. In 2025, as we human marketers become more adaptable and Position-less, we’ll take the reins of generative AI—making sure it delivers real-time, precise marketing messages while adding our own strategy and judgment to AI-driven automation. How will humans lead the way? Here's a quick look into the near future ➡ https://lnkd.in/gFnmgYEB

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Amplitude Announces Third Quarter 2024 Financial Results: - Third quarter revenue was $75.2M, up 6% year-over-year - ARR was $298M, up $8M from the end of the second quarter - We now have almost 3,500 paying customers, with 567 of those representing more than $100k or more per year Q3 was all about winning the enterprise. We are starting customer conversations differently, reaching key decision-makers, and demonstrating fast value in ways we weren’t before. The result is a higher-quality book of business, with better attach rates, longer contracts, and bigger expansions (we had multiple expansions exceeding 7 figures in Q3). Consolidation is another big theme that's been playing out for several quarters. It’s clear that our customers are looking for an all-in-one platform, and they are finding that in Amplitude. And we've continued to make our platform better. In Q3, we launched Amplitude Made Easy, our completely redesigned platform experience that takes the difficulty out of analytics. We also deepened our partnership with our friends at HubSpot, launched Web Experimentation, and acquired Command AI (fka CommandBar). To our Ampliteers, partners, and customers—we couldn’t do it without you! Thank you. Thank you. Thank you.

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Today at #GoogleIO we shared lots of exciting news about how the team is working to reimagine Android with AI at its core. From updates to Circle to Search, additions to Gemini on Android and the announcement of Gemini Nano with Multimodality, it was truly incredible to see AI on Android take center stage at Shoreline. In case you missed it, check out the recap below! #GoogleIO #Android #CircletoSearch #Google

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Great insights from Ash Lomberg, Chargebee's Vice President, GTM EMEA, on the benefits of Apple's recent move to discontinue the Apple Pay Later service! By using third-party BNPL providers and alternative payment methods, Apple can streamline payment processing and avoid the complexities of managing multiple gateways, allowing the tech giant to focus on what it does best. That’s the power of strategic partnerships – they enable you to allocate resources towards improving your product and services while leaving the complex financial operations to the experts! 🤝 Read the full article here: https://chrge.be/46ji4vM

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It's safe to say that GTM in 2025 will look radically different from today's playbook... After analyzing trends and data across the SaaS landscape, here are my three predictions that will reshape how we approach Go-To-Market: 1. The Referral Revolution 📈 Referral networks are not only growing but also exploding. With a 20% year-over-year growth rate since 2020, successful SaaS companies are treating referrals with the same operational rigor as their sales processes. This is no longer just about partner programs—it's about building systematic, scalable referral engines. 2. The Great Platform Unbundling 🎯 While other B2B sectors chase the "platform dream," GTM tools are heading in the opposite direction. Why? AI is changing the game. The winners will be laser-focused solutions that solve specific problems exceptionally well, not jack-of-all-trades platforms that solve everything mediocrely. 3. The CRM Text Takeover 📱 The walls between personal and professional communication are crumbling. Text messaging is not only becoming acceptable but essential. Watch for CRM systems to finally embrace this shift and make text conversations as trackable as emails. The companies that adapt to these changes first will have a massive competitive advantage. The question isn't if these shifts will happen but how quickly you'll embrace them. What shifts are you seeing in the GTM landscape? I would love to hear your predictions for 2025 👇 #SaaS #GTM #FutureOfSales #B2B #RevOps

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