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Discover how Telefonica is enhancing customer understanding and engagement by upgrading from their previous Marketing Automation and Real-Time Decisioning solutions to SAS Customer Intelligence 360.

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A great upcoming webinar with Salesforce, if you're in digital marketing or social media. How AI and social data can help you win and retain customers #AI #SocialData #CustomerSuccess

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Empower your organization with actionable insights using Actian's Customer360 Analytics solution. Stay ahead of the competition by understanding customer behavior and preferences. Start transforming your business today!

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For all Partner Marketing Leaders in the midst of 2025 planning Join me & Anita Covelli for Tech Target's Partner Marketing Visionaries Webinar on November 13 where we'll discuss partner marketing and program strategies for: * Tiering partner groups to drive focus and scale your program: Learn how to segment your partners based on their strengths and capabilities, allowing you to customize your engagement strategy and maximize their impact. * Creating sustainable growth opportunities for channel partners: Discover innovative ways to empower your partners to achieve success, fostering long-term partnerships that benefit both your business and theirs. * Ensuring return-on-investment from MDF funding opportunities: Maximize the impact of your MDF budget by implementing strategies that track performance and demonstrate the value your partners bring to the table. Don't miss this opportunity to gain valuable insights and actionable strategies for building a thriving channel program. Register for the webinar now! https://lnkd.in/euRTUc2N #PartnerMarketing #ChannelStrategy #GrowthMindset #Qlik Join the conversation and share your thoughts on the importance of channel partners in today's business landscape.

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Day two of Dreamforce for #TeamSprout was just as supercharged as the first. We had another packed session all around how Sprout Social, Inc., Salesforce and the power of AI in both can help exceed your customer expectations. Check out this latest recap and stay tuned for more from Sprout at #DF24!

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97% of marketing executives struggle to assess marketing impact. 📈 Download Wakefield Research’s latest report to see how data clean rooms are key to illuminating better measurement and richer insights.

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On the topic of Women's Health - we're talking more and more about it. We all know women face unique healthcare challenges. In this piece my colleague explores the disparities in women's health and advocate for digital solutions and personalized care to bridge the gap. Discover how healthcare organizations can transform women's healthcare and improve outcomes for entire communities. #WomensHealth #HealthEquity #DigitalHealth #PatientCare https://bit.ly/3ymyeYU

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Really interesting take on the state of B2B marketing. Those of us who've been practicing for a while know that reductionist thinking and the overwhelming demands for immediate results has left most marketing teams ill-prepared to evolve forward on their own. I dare you to read this and tell me it's wrong.

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What's your local marketing strategy looking like for 2025? Multi-location brands are missing untapped revenue by neglecting their local strategies. Click below to learn more!

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As marketers, we lean into martech investments to help drive growth—especially when resources and budgets shrink. However, it's clear that simply having the tools isn't enough. A recent Deloitte The Wall Street Journal article highlights two key points: • Companies spend 20% of their marketing budgets on martech, a figure expected to grow to 31% over the next five years. • Only 56% of martech tools are being fully utilized, leaving a significant gap between what we expect and what we achieve. For me, it’s a reminder that getting the most out of our martech investments requires more than just implementation. It’s about setting clear goals, aligning the broader team, celebrating small wins along the way, and fostering a culture of continuous learning and adaptation. Lindsay Korstange #Martech #MarketingStrategy #DigitalTransformation #ROI

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Curious about how the Descartes' team works together to help make customers successful? Check out this video. Get insider tips on thriving in our unique culture, and how aspiring applicants can kickstart their journey with us.

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We sat down with Jerry Ting, AI Innovator and founder of recently acquired Evisort, to learn about driving transformation, why he continues to teach at Harvard while running a company, and the benefits of document intelligence and AI. Read now. #TeamWDAY

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New @Salesforce research: Many customer service teams, salespeople, and marketers have implemented AI to augment their work. Yet 77% of business leaders cite issues around trusted data and ethics that could halt deployment. Dive into the report:

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A new survey from Wakefield Research found that organizations use an average of 28 data sources to measure campaign success. With data scattered across tools, platforms, and clouds, 97% of marketing executives struggle to assess marketing impact. Download Wakefield Research’s report, "Looking to Improve ROAS, Organizations Shift Focus from Data Collection to Measurement Optimization in 2024," now to: ✅ Learn what’s top-of-mind for leading marketing, advertising and brand management executives ✅ Find out how data collaboration can help you unlock the full potential of your data ✅ See why data clean rooms are key to illuminating better measurement and richer insights Get your copy now: https://lnkd.in/e87gASK4

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2024 has already proven to be a transformative year for partner marketing. Our joint opportunity is massive, and we—in ServiceNow Global Partner Marketing—are all in. As we scale to $20B in revenue, your expertise and co-creations are a key driver to our joint success! We know you’re focused on getting to market faster¾and building your business. And we want to make it even easier for you to work with us and get your job done. We’re committed to elevating the partner marketing experience to give you immediate access to the strategies, programs, and campaigns that’ll help you create the demand to get there. Join me at the Global Partner Marketing booth at Knowledge 2024 to learn more about all we’ve done … and all that is to come. We’re ready to answer your questions, get your feedback, and explore what we can accomplish in 2024 and beyond. Here’s a quick sneak peek … Discover and learn Gain full access to everything our partner marketing teams offer—in one place. Our new digital front door will help you find the right programs, strategies, tools, trainings, and resources—when and where they’re needed. Our new Partner Marketing Institute offers in-depth training—from strategy to best practices—to hone expertise and maximize our joint marketing ROI. Create and customize Spend less time building—and more time doing. Campaign Creator will allow you to access turnkey, curated campaigns that are easy to co-brand and customize, so you can create excitement in the market. And when custom content—or extra support—is needed, access our Demand Center to leverage a marketplace of ServiceNow-vetted and trained vendors to speed up timelines and make procurement processes simpler. Engage and connect Grow pipeline and accelerate opportunities with new and existing customers through programs that maximize impact. We’ve made it easier for you to launch awareness and demand campaigns on leading-edge topics. And our impact is amplified when we leverage various incentive and recognition programs—whether it’s Partner Development Fund co-funding, grants for partner award winners, or exclusive assets for specialization partners. Knowledge is just around the corner, and I’m thrilled to connect with you in Las Vegas at the Partner Pavilion to demo new experiences and tools that will help us grow together.

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Data and personalization are two topics that are always top of mind for me and my teams. But really, they’re important for all marketers, no matter what lane you work in.     After diving into the latest Salesforce State of Marketing Report and looking at trends reported by thousands of marketers around the globe...here’s my take on what’s next.    https://lnkd.in/gXnBYFmG     #FirstPartyData #PersonalizedMarketing #SalesforcePartner #MarketingChampion #SalesforceConnections #MarTechTrends 

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Looking to double your Adobe Marketo output? In our upcoming webinar, discover how HashiCorp doubled their output and reduced campaign SLAs by 50%. Marketing experts Danielle Hollywood, Senior Marketing Operations Manager at HashiCorp, and David Desrosiers, SVP of Marketing Technology at MERGE, will share strategies to boost campaign volume, velocity, and output while maintaining standard SLAs and optimizing team collaboration. Here's the link to register! https://okt.to/7c1Z4w #marketingops #marketingautomation #adobemarketo

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