“I was lucky to report to Farah for four years when we worked at EA. Over that time, I learned a lot from watching her grow our team from a few people to over one hundred and guide disparate groups to contribute to a shared mission. In the first few months of initiating her organization, the team was recognized with a company-wide award for impact which would not have been possible without focused progress enabled by Farah's clear, technical guidance. Farah leads with a strong vision while, at the same time, supporting her teams on a personal level. As a manager, she stands out in her charisma, which spreads to those around her and inevitably creates a fun, collaborative environment. It was a pleasure to work with Farah and I hope to have the chance to do so again in the future. ”
About
Farah Ali is Vice President, Technology Growth Strategy at Electronic Arts. Technology in…
Activity
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The Bullshit of Being Gender Blind! I’m feeling a bit unhinged today, and I want you to come on this journey with me! Whenever we start a…
The Bullshit of Being Gender Blind! I’m feeling a bit unhinged today, and I want you to come on this journey with me! Whenever we start a…
Liked by Farah Ali
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Choosing violence on LinkedIn again, just know that I love y'all! 🥰 Now that I am looking for my next adventure, I’m starting to see the same old…
Choosing violence on LinkedIn again, just know that I love y'all! 🥰 Now that I am looking for my next adventure, I’m starting to see the same old…
Liked by Farah Ali
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Some personal #debian news I'm incredibly grateful, humbled and excited to have been entrusted with the opportunity to serve on Debian's technical…
Some personal #debian news I'm incredibly grateful, humbled and excited to have been entrusted with the opportunity to serve on Debian's technical…
Liked by Farah Ali
Experience
Education
Volunteer Experience
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Co-Founder & President
Pakistani Women in Computing
- Present 6 years 7 months
Science and Technology
I co-founded PWiC in September 2018. PWiC is a global community of women in technology fields and their allies with the aim of connecting and learning from each other and growing together. Our group's goals are: to build a strong network of Pakistani female technologists and their allies across the globe, to promote Pakistani women in tech and increase their global reach and visibility and to foster growth and retention in STEM fields for the Pakistani tech & startup community in…
I co-founded PWiC in September 2018. PWiC is a global community of women in technology fields and their allies with the aim of connecting and learning from each other and growing together. Our group's goals are: to build a strong network of Pakistani female technologists and their allies across the globe, to promote Pakistani women in tech and increase their global reach and visibility and to foster growth and retention in STEM fields for the Pakistani tech & startup community in general.
https://www.linkedin.com/groups/8676987/
https://www.facebook.com/pakistaniwomenincomputing/
https://www.pwic.org/ -
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Founder and President
One Good Act
- Present 14 years 3 months
Poverty Alleviation
I love working on projects where I can make a direct positive impact on people's lives. To this end I founded One Good Act which serves to empower citizens in developing parts of the world by providing the skills, tools and services to enable them to beat the cycle of poverty and become active and participating citizens of the community. I primarily work with partners working at the grassroots level with a proven record of successfully operating self-sustaining programs. The focus is largely on…
I love working on projects where I can make a direct positive impact on people's lives. To this end I founded One Good Act which serves to empower citizens in developing parts of the world by providing the skills, tools and services to enable them to beat the cycle of poverty and become active and participating citizens of the community. I primarily work with partners working at the grassroots level with a proven record of successfully operating self-sustaining programs. The focus is largely on funding vocational training programs, primary education, basic immunizations and maternal health and a monthly ration program.
https://www.onegoodact.org/
Patents
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Query-Dependent audio/video clip search result previews
Issued US US 20120323897 A1
Audio and video clips identified in search results are typically accompanied by a clip preview. Typically a single preview is generated for each clip regardless of the search query resulting in a clip preview being informative for some queries but not for others. The invention provides query-dependent audio and video clip previews. By analyzing a transcript of an audio or video clip, occurrences of search keywords can be identified, and a query-dependent clip preview can be created…
Audio and video clips identified in search results are typically accompanied by a clip preview. Typically a single preview is generated for each clip regardless of the search query resulting in a clip preview being informative for some queries but not for others. The invention provides query-dependent audio and video clip previews. By analyzing a transcript of an audio or video clip, occurrences of search keywords can be identified, and a query-dependent clip preview can be created comprising clip segments extracted from the clip that each include occurrences of a search keyword. The query-dependent clip preview can be provided in search results for the user search query to provide an informative preview that is specific to the query to which the clip is relevant. Claims are directed to providing query-dependent audio and video clip previews.
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Location-aware query based event retrieval and alerting
Issued US 20110295875
This invention allows for the automatic determination of events-of-interest based on a location associated with the user and the search query issued on a search engine. If it is determined that an event-of-interest is occurring near the user, a notification of such may be provided on the search results page. The notification may link the user to a website where tickets may be purchased. Event alerts may also be presented to the user, such that the user may be notified automatically of future…
This invention allows for the automatic determination of events-of-interest based on a location associated with the user and the search query issued on a search engine. If it is determined that an event-of-interest is occurring near the user, a notification of such may be provided on the search results page. The notification may link the user to a website where tickets may be purchased. Event alerts may also be presented to the user, such that the user may be notified automatically of future events.
Other inventors -
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Automated scalable video game testing system
US 10282280
A method and system are presented that can model a video game in a state graph. The nodes can be configured to represent actions are performable in the video game. Using the state graph and test logs that journal actions performed by testers that played the video game, a plurality of scripts can be generated representing actions different users may perform when playing the video game. Further, by applying a probabilistic analysis to the test logs, weights can be applied to the state graph that…
A method and system are presented that can model a video game in a state graph. The nodes can be configured to represent actions are performable in the video game. Using the state graph and test logs that journal actions performed by testers that played the video game, a plurality of scripts can be generated representing actions different users may perform when playing the video game. Further, by applying a probabilistic analysis to the test logs, weights can be applied to the state graph that reflect the likelihood that a user performs a particular action subsequent to a previously performed action. By generating a random walk of the state diagram, a script to simulate a player may be generated. By generating many scripts to simulate many players, it is possible to perform full scale realistic testing of the video game that matches the way human users play the video game.
Other inventorsSee patent -
Methods, Systems, and apparatus for feedback-driven item availability
US 20150356484
Methods, systems, and apparatus for controlling an inventory of an item for sale are described. A demand for the item and an inventory of the item are projected. A recommended future time period for listing the item for sale is determined based on the projected demand and the projected inventory and is provided to a user listing the item on an online marketplace. A user-selected listing time period is obtained and an item record generated comprising an item description, the item record being…
Methods, systems, and apparatus for controlling an inventory of an item for sale are described. A demand for the item and an inventory of the item are projected. A recommended future time period for listing the item for sale is determined based on the projected demand and the projected inventory and is provided to a user listing the item on an online marketplace. A user-selected listing time period is obtained and an item record generated comprising an item description, the item record being associated with the user-selected listing time period.
Other inventorsSee patent -
Shipping option selection based on virtual shopping cart conversion data
US 20160189099
Systems and methods are disclosed to receive an indication that a buyer has placed an item in a virtual shopping cart. One or more conversion shipping options associated with shipping options used to ship one or more previously purchased items purchased by the buyer may be determined. One or more non-conversion shipping options associated with shipping options presented to the buyer with one or more unpurchased items previously placed in a virtual shopping cart by the buyer but not purchased by…
Systems and methods are disclosed to receive an indication that a buyer has placed an item in a virtual shopping cart. One or more conversion shipping options associated with shipping options used to ship one or more previously purchased items purchased by the buyer may be determined. One or more non-conversion shipping options associated with shipping options presented to the buyer with one or more unpurchased items previously placed in a virtual shopping cart by the buyer but not purchased by the buyer may be determined. A plurality of conversion probabilities may be determined for a plurality of different shipping options for the item in the virtual shopping cart based at least in part on the conversion shipping options and the non-conversion shipping options. In some embodiments, a shipping option may be selected based on the plurality of different shipping options and the plurality of conversion probabilities.
Other inventorsSee patent
Recommendations received
8 people have recommended Farah
Join now to viewMore activity by Farah
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Thank you, Professor Graham Neubig for an insightful talk on "Agents for Software Development" at EA. Professor Neubig discussed human-agent…
Thank you, Professor Graham Neubig for an insightful talk on "Agents for Software Development" at EA. Professor Neubig discussed human-agent…
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Apparently I'm the #20 top futurist in the world. I have no idea how they create these rankings, and it's complete nonsense that I'm ahead of someone…
Apparently I'm the #20 top futurist in the world. I have no idea how they create these rankings, and it's complete nonsense that I'm ahead of someone…
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Happy Women’s History Month! 🎉 What’s it really like to work in tech? All month long, we’re celebrating women who are making waves at top tech…
Happy Women’s History Month! 🎉 What’s it really like to work in tech? All month long, we’re celebrating women who are making waves at top tech…
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Excited to share my latest journey in humanoid robotics! 🤖✨ Looking forward to connecting with fellow engineers, researchers, and entrepreneurs…
Excited to share my latest journey in humanoid robotics! 🤖✨ Looking forward to connecting with fellow engineers, researchers, and entrepreneurs…
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Had a fun weekend learning with Kode With Klossy. I recommend it!
Had a fun weekend learning with Kode With Klossy. I recommend it!
Liked by Farah Ali
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Congratulations to team Luminovah of the University of Washington for winning the $15,000 Jim & Timmie Hollomon Grand Prize at the 2025 Hollomon…
Congratulations to team Luminovah of the University of Washington for winning the $15,000 Jim & Timmie Hollomon Grand Prize at the 2025 Hollomon…
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Join me at GDC² this Friday, March 7 at 6 PM in downtown Austin! #SXSW I'll be speaking about game production, game development roles, and managing…
Join me at GDC² this Friday, March 7 at 6 PM in downtown Austin! #SXSW I'll be speaking about game production, game development roles, and managing…
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Pakistani Women in Computing (PWiC) was founded to create a space where women in tech can step forward, represent themselves, and thrive. When…
Pakistani Women in Computing (PWiC) was founded to create a space where women in tech can step forward, represent themselves, and thrive. When…
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Just one of the many ways we at Electronic Arts (EA) support next gen talent. Kudos to Mónica Villanueva Aylagas, Judith Bütepage and the entire…
Just one of the many ways we at Electronic Arts (EA) support next gen talent. Kudos to Mónica Villanueva Aylagas, Judith Bütepage and the entire…
Shared by Farah Ali
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During February, Electronic Arts (EA) had great opportunities to interact with students at Texas A&M University and served as mentors and sponsor for…
During February, Electronic Arts (EA) had great opportunities to interact with students at Texas A&M University and served as mentors and sponsor for…
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🚀 Join PWiC as a Volunteer! 🚀 PWiC's Karachi Chapter is looking for enthusiastic women in tech to be part of our Content, Design, and Marketing…
🚀 Join PWiC as a Volunteer! 🚀 PWiC's Karachi Chapter is looking for enthusiastic women in tech to be part of our Content, Design, and Marketing…
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