Evan Goldwasser
New York, New York, United States
3K followers
500+ connections
About
Evan is a sales, digital marketing, and public relations professional. Evan is…
Activity
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Are you at RampUp 2025 in San Francisco this week? Don’t miss the chance to connect with David Dembowski, SVP of Global Sales at Operative! Discuss…
Are you at RampUp 2025 in San Francisco this week? Don’t miss the chance to connect with David Dembowski, SVP of Global Sales at Operative! Discuss…
Liked by Evan Goldwasser
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Big day as the BetMGM Network is live! Thanks to our partners at Audacy, Inc. to help make this happen #BetMGM
Big day as the BetMGM Network is live! Thanks to our partners at Audacy, Inc. to help make this happen #BetMGM
Liked by Evan Goldwasser
Experience
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Education
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Temple University
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Activities and Societies: PROWL- Temple's Student Run Public Relations firm - Director of Finance; June 2018-Present - Account Executive; November 2017-May 2018 PRSSA- Public Relations Student Society of America
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Activities and Societies: Brookdale Honors Student
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Licenses & Certifications
Honors & Awards
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Excellence In Leadership
Temple University Klein College of Media and Communications Department of Advertising and Public Relations
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Dean's List
Temple University Klein College of Media and Communications
Fall 2017 - Spring 2018
Organizations
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PRowl Public Relations
Director of Finance
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PRSSA Public Relations Student Society of America
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Screenvision Media
Brand Innovators' Evolution of Retail and Commerce Summit returns to New York this week, bringing together some of the top brands and names in marketing and media! Tomorrow, our very own SVP of Marketing Kevin McGaw, will be speaking on a panel discussing the desire for brands to be in and around cultural moments that shape advertising throughout the year. To learn more about the summit, visit BrandInnovators.com and catch the conversation live tomorrow! #BrandInnovators #Cinema #PremiumVideo
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Digital Signage Pulse
ICYMI: Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER): by Jeremy Goldman. Ads on retail media networks enjoy a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify, indicating their effectiveness in capturing attention and prompting action, according to the measurement firm’s latest Global Insights report. The annual study, which analyzed over a trillion impressions from more than 2,000 […] #DOOH #digitalbillboards #digitalsignage
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Thece
Last month's Traackr IMPACT event in New York revealed crucial strategies for influencer marketing: 1. Explore New Platforms: Snapchat is essential for engaging Gen Z, with 414 million daily users. 2. Authenticity Engages: Genuine content resonates more. Show real-life moments to connect with your audience. 3. Embrace Creativity: Successful collaborations, like Kate Spade and creator Taryn Delanie Smith, highlight the importance of creative freedom. 4. Stay True to Your Values: Brands like Dove thrive by consistently upholding their core values, earning lasting customer loyalty. 5. Measure What Matters: Look beyond likes; focus on metrics like post saves which indicate stronger intent to purchase. 6. Boost Overall Marketing: Integrating influencer marketing can enhance other marketing efforts, increasing ROI. These insights help brands forge stronger, more authentic connections with their audiences. #InfluencerMarketing #MarketingStrategy #BrandEngagement
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Daniella Harkins
With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz
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Just Global
The B2B marketing landscape is on the brink of a transformation. 🔃 Brandon Friesen (he/him) shares his top predictions for the transformative shifts reshaping our industry in 2025, as featured on the Association of National Advertisers Industry Insights. From AI-powered personalization to the emotional renaissance of B2B creativity, these trends are set to redefine how we market, connect, and grow. 💫 Swipe through for a sneak peek at 5 of the top trends Brandon highlights — then dive into the full article for the complete list: https://lnkd.in/giiwgFQc
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AdExchanger
With political ad fatigue rising, many brands are rethinking their strategies during this contentious election season. iSpot recently surveyed over 24,000 U.S. consumers to gauge the impact of increased political ad spend on brand advertising. The results provide valuable insights for navigating the challenges of advertising in a highly polarized environment. Explore how these findings can help you adapt your strategy and make informed decisions during this pivotal time. https://bit.ly/3zjanJV
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📺 We're thrilled to announce the launch of Collective TV, our solution that unlocks the combined power of retail media and TV advertising. This could not have been possible without our amazing partners, Google, The Trade Desk, LiveRamp, FreeWheel, iSpot.tv and Clinch. With Collective TV, advertisers can now leverage modern currency for targeting, measuring, and optimizing campaigns across streaming, digital video, and soon linear TV. No more silos or complexity – just a streamlined, outcome-driven approach. Brands can access premier video inventory, create shoppable YouTube ads, leverage first-party data, and deliver privacy-conscious ad experiences. Collective TV offers three flexible service channels for advertisers and publishers all within a brand-safe environment, catering to diverse advertising needs. Read the Retail TouchPoints coverage here: https://lnkd.in/g92q3pQn #RetailMedia #CollectiveTV
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Suzy
At NBCUniversal’s Brand Innovators event, experts revealed the secret to driving consumer engagement: cultural relevance. Moderated by Suzy's Lauren Lanzi, top leaders like Yusuf Chuku (NBCUniversal), Erin Goldson (Unilever), and Vince Lichaa (Rémy Cointreau) shared how to stay authentic while navigating fast-moving trends. Want to know their game-changing strategies? Dive into the blog for actionable insights! https://lnkd.in/eb9iXj5Q #MRX #ConsumerInsights
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Explore MediaRadar, Inc.'s “Future Titans of Advertising” report, highlighting disruptive strategies of emerging brands transforming the advertising landscape. Read the Latest full News - https://lnkd.in/gc3FMUpY #MarTech #MarTechedge #MediaRadar #FutureTitans #Advertising #MarketingIntelligence #ChallengerBrands #BrandStrategy #MediaSpending #DigitalMarketing #MarketInsights
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