Erick Brownstein

In today's issue of AdExchanger, Anthony Vargas discusses why media mix modeling aka MMA is back in a big and more powerful way for marketers c/o the best new solutions like FutureSight.online with the founder and CEO of the business, Marilois Snowman and measurement and research legend, Josh Chasin. Read more! #adeffectivness #MMM #measurement #attribution #omnichannelmarketing

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OPTIMISTIC OUTLOOK: PUBLISHERS REPORT REVENUE GROWTH - Apartment Therapy Media expects a 17% revenue growth for 2024, with a strong Q3 forecasted. - Vox Media relies on tentpole events and franchises to sustain visibility amid market fluctuations. - Gallery Media Group reports a 10% increase in average deal size, with 20% of revenue from new clients. - Gannett | USA TODAY NETWORK identifies strong advertiser interest in sports, particularly women's sports, post-Cannes. - Bloomberg Media notes high demand for sports content from advertisers after Cannes insights. 📖 Article by Digiday : https://lnkd.in/gXqjEEjk 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gjGRM_uk

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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

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New Open Market episode featuring Jay Friedman, CEO of Goodway Group. This one’s packed with insights for anyone in ad tech, agencies, or media. Key Highlights: -Why Jay believes marketing belongs at the top of the boardroom agenda. -Goodway Group's incredible 95-year history and evolution. -How Jay’s perspective on remote work has shifted. -The critical role of incrementality in proving marketing’s value. -Smart advice for ad tech CEOs on how to effectively sell to agencies. As always, expertly guided by Joe Zappa. Check it out—link in comments.

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The California Endowment's Media plan has made an impact for California, including: *the lowest vaping rate in the United States, * 42% decrease in lung cancer and * $500 billion saved in healthcare cost! Their media plan wisely included key #OOH placements surrounding key sports/concert venues like Golden 1 Center, near the #CaliforniaStateCapitol; thereby reaching the perfect target demo attending concerts and National Basketball Association (NBA) games, as well as, all #Legislators at the Capitol. The right place at the right time. End Tobacco damage Now...UNDO. Delta Media, Sutter Health, Kaiser Permanente, Western Health Advantage, Dignity Health, California Department of Public Health, California Department of Health Care Services

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Great post from Grace Carney Union Square Ventures on The Fragmentation Of Search: https://lnkd.in/egwnR95D Are consumers willing to pay for Search? We'll be able to answer that question in a subset of what current search excludes, when we launch our edtech MVP of MakeLoveNotPorn Academy in a few months' time: https://lnkd.in/e3jbrak6 - the aggregator hub for the best of the world's #sexed, searchable by age-appropriateness, cultural sensibility etc. At a time when open healthy #sexed is being censored and deplatformed everywhere (including deliberately in search), parents and teachers have told me for years, we'll pay anything for this service (while VCs/investors have refused to fund anything to do with this topic). We'll see - watch this space 😎

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As we approach 2025, let's delve into some industry predictions for the upcoming year: 📈 The AD industry in the USA is poised for growth, while uncertainties loom over Canada due to its election year. 🤖 AI continues to dominate discussions, transitioning from a buzzword to a fundamental work tool across various sectors. 🎤 Innovation will revolve around AI advancements, addressing the industry's concerns regarding Social Platforms like TikTok and navigating the ethical dilemmas associated with platforms like X 📊 Data will reclaim the spotlight, particularly focusing on the ownership dynamics of 1st party and zero party data, sparking discussions around privacy and control. Exciting times ahead as industries evolve and adapt to the dynamic landscape of technology and innovation. #IndustryPredictions #AI #DataOwnership

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As we step into 2025, the question isn't just how we use creator marketing—it's how we empower creators to co-create meaningful, authentic stories. This is at the heart of what we’re building at RippleXn. 💬 What stood out to you about the evolution of creator marketing this year? I’d love to hear your thoughts! 👇 Read the full post below 👇 #CMOPerspective #CreatorEconomy #InfluencerMarketing #RippleXn #Innovation #DigitalMarketing #endofyearwrap

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Connected TV (CTV) ad spend in the U.S. is expected to top $34 billion in 2025 and $42 billion in 2027. Ad-tech firm Kargo is uniting AI and CTV to bring together marketers’ existing audio assets with engaging visuals. #mediaplanning #mediabuying

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Nasdaq reporter Jane King breaks the news about Push*E! PRWeek's Diana Bradley writes: "Push*E will be available on Bospar.com’s homepage and free to the general public. The tool aims to bridge the gap between PR, CMOs and CEOs by providing tailored, instant answers to urgent questions about PR and marketing. Push*E can also answer questions about Bospar’s capabilities." “This is the first-ever PR counsel at scale,” said Josh Constine a venture partner at SignalFire and former editor-at-large at TechCrunch. “As someone who has been on both sides of a media pitch, I can attest that meaningful PR requires bespoke strategy based on your business and objectives. You can’t learn it from a book. Bospar’s AI, trained on years of award-winning work to reduce hallucinations, can give 24/7 answers and feedback customized to each user.“ Read more about it here: https://lnkd.in/gCYU5CQT

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Are third-party cookies off the table or not? The ongoing debate continues, but one thing is certain: transparency is crucial for players across the 2024 ad tech ecosystem. Publishers vs. advertisers, sell-side vs. buy-side, everyone is pleading for more visibility into the programmatic process to protect themselves and make more money. The IAB Tech Lab's updated bid request standards aim to make the process of declaring an identifier more transparent. Check out ADWEEK's article below and share your thoughts on the IAB's latest efforts to increase transparency. #ThirdPartyCookies #IABTechLab #Identifiers #IDBridging

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Vibe CEO Arthur Querou is on Open Market today to discuss one of the most important trends in advertising: The ongoing entry of millions of SMBs to CTV. This has the potential to reshape the balance of power between the walled gardens and everyone else. We’re focused on GTM, so we also touch on how that differs for a company targeting millions of SMBs versus a typical adtech play. Plus, I think Vibe does marketing-product-customer alignment very well with a focus on accessibility. It’s available wherever you get your podcasts. Lean into adtech for 45 min before all you think about is politics for the rest of the week!

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It's been a year since the Association of National Advertisers launched its groundbreaking and highly impactful study on supply-chain transparency. Since that time, the category of dumpster-fire MFA waste has been reduced significantly (although still not enough), and the media buying community has gotten a degree of religion when it comes to quality inventory. But you and I know all too well that one report does not change an industry. Only ongoing reinforcement and proof of performance will sustain the momentum. For anyone still wondering why MFA-free, transparent media supply-chains are the only way you should be buying media, please join Lou Paskalis, Tim Brown and me for a compelling dialogue on Monday in Cannes, where we'll demonstrate -- unequivocally -- that the transparency juice is worth the squeeze. RSVP at https://lnkd.in/e57H55H7 #TRUSTX #Symitri #Cannes2024 #PremiumPublishers #Programmatic #ANA #DataProtection #DataSecurity #DataPrivacy #Privacy

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Great and provocative read on Liquid Deaths’s success story. So many insights and examples which are relevant for FMCG challenger brands as well. Mark Ritson claims that “… if you step back and look at the original ‘four Ps’, it is almost impossible not to acknowledge that while the promotional P has its place, the product P is invariably the most important tactical consideration. Shitty marketing can surely kill a great product, but without a successful, product even the best marketing does little other than speed its own demise.” And I fully agree (see my earlier post for details) - so if you’re not yet following Mark, do it asap. It’s worth it (and entertaining). #challengerbrands #productlaunches #offlineretail

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How is your marketing and advertising strategy working? New Study Finds Digital Out of Home Advertising Surpasses Other Media in Driving Favorability and Action Among Consumers Three Quarters of Consumers View DOOH Ads Favorably (73%) or Have Recently Taken Action After Seeing a DOOH Ad (76%) https://lnkd.in/eV-8zHpZ How can I help your business or project with it’s Marketing and or Advertising Strategy? Please message me if your interested in booking a strategy call #marketing #advertising #digitalmarketing #consultations #smallbusiness #projects #booktoday Stitt Marketing LLC

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🍻 You don’t have to like beer to appreciate a great business story and there's no better story right now than Modelo Especial's rise in the US market. 🚀 This underdog brand rewrote the marketing playbook, shattering 20 years of Bud Light's leadership to claim the title of America's no.1 beer. And it wasn’t a fluke – it was the result of smart and strategic marketing. 💼 Here’s how they did it: 🔸 Significant Investment: Modelo heavily invested in their marketing, spending far more than their competitors in advertisement. 🔸 Unique Approach: Instead of following industry norms, Modelo went their own way – becoming a big fish in a smaller pond. They understood that sometimes the path to success involves going against the grain. 🔸 Tracking and Refreshing Strategy: It's not just about having a great game plan, you need insight too. Modelo kept finger on the pulse of their marketing efforts, refining strategies that worked, abandoning what didn't. They tapped into the spirit of the underdog, striking a chord with a younger, diverse audience. They merged with popular culture, aligning with fast-growing sports like MMA and boxing. They reflected changing consumer preferences, understanding that younger beer drinkers were looking for something new, something different to what older generations consumed. 🥊 The result? They saw exceptional sales growth while their main competitor’s sales have been falling for over a decade. The challenge now? Balancing the old with the new. Modelo must keep their new, younger base, without pushing away long-time customers - a challenge many successful businesses face. Looking to echo Modelo's success in your own industry? Keep an eye on your competitors, learn from their mistakes, and don't be afraid to invest, innovate and iterate. 💡 To learn more about effective marketing strategies, commentary, and insights, drop a comment with 'freedom journal' and visit https://lnkd.in/gRp8yPQQ. Don't forget, the world needs your unique voice and vision. Making your mark is all about stepping up and standing out. 🌎

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How can you ensure brand safety on CTV? 📺 Brian Danzis, President of North America at Seedtag, joins the MarTech Podcast for a two-episode series. In this first episode, he discusses the importance of brand safety in CTV advertising and how contextual AI is revolutionizing this space. "Brand safety has certainly gone through an evolution. A new term over the last couple of years has evolved that is brand suitability," Brian explains. He highlights how, by leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their area of interest while safeguarding their image and reputation. Listen to the full episode here: 🎧 https://lnkd.in/eddV2qi3 #CTV #BrandSafety #ContextualAdvertising

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