Elizabeth Castillo
Orlando, Florida, United States
4K followers
500+ connections
About
I’m a curious, creative, growth-mindset innovator with decades of success in ideating and…
Articles by Elizabeth
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How do you blend advertising with other channels?
A fine-tuned content strategy is the most crucial component of effective omnichannel marketing. However, what marketers often struggle with is how to generate the necessary volume of tailored, data-informed content across their consumer's journey within all of these channels. Setting up reasonable expectations and a prioritized, phased plan is a great way to get past the conceptual phases and start creating content that provides real impact. Don't know where to begin? Start with clearly defined audiences and plot out their most common journeys across on and offline channels and interactions. Then, select the most important moments within those journeys–the ones that represent barriers or opportunities.
Activity
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Getting my 4 year old to eat a healthy dinner will always trump any single work accomplishment even when he uses the wrong side of a fork…
Getting my 4 year old to eat a healthy dinner will always trump any single work accomplishment even when he uses the wrong side of a fork…
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