Elizabeth Phelps

DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months

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Happy Mother's Day to the multitasking heroes who make it all happen! 🌟 Your creativity, resilience, and unwavering love light up our world. #mothersday #mothersday2024 #nextmedia #nextmediadigital #digitalmarketing #digitalmarketingmiami #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingservices #digitalmarketingtip #digitalmarketing2024 #smallbusiness #smallbusinessowner #smallbusinessmarketing #smallbusinesstips #smallbusinessgrowth #entrepreneur

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How is your advertising budget pacing so far this month? Find out and adjust accordingly to maximize your results using our AKvertise, Inc. Advertising Budget Pacing Calculator: https://lnkd.in/gjE3tRFs

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Best Practices for Integrating a Fractional CMO https://lnkd.in/exrtMhMf . #fractionalcmo #bostondigitalmarketing #brickmarketing #nickstamoulis

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Why Implementation Matters for Fractional CMOs https://lnkd.in/evfzMSVM . #fractionalcmo #digitalmarketingagency #bostondigitalmarketing #brickmarketing #nickstamoulis

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With native advertising, you can seamlessly blend editorial content to engage even ad-resistant audiences. Find out how ads that blend into content drive better results at https://lnkd.in/enKReMkT #CFMG #CentralFL #NativeAdvertising #MarketingSuccess

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Nich Weinheimer was built with a brain for #retailmedia. Check out his thoughts on 2025 trends and how our industry shakeups you can use to prepare your strategies. 👇

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Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

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A variety of factors influence the probability of #sponsorship retention. Take a look at this comprehensive, generalizable sponsorship retention model recently published in the #JournalofAdvertisingResearch, available for #theARF members. #predictiveanalytics #advertisingresearch #marketing

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GREAT Content Disrupted episode with Skyword EVP, Dan Baptiste and NPR CMO, Michael Smith where they discuss that a brand’s voice isn’t just a stylistic choice—it’s a critical market differentiator. AND, overreliance on GenAI risks diluting this voice, resulting in content that, while plentiful, lacks the emotional impact and authenticity essential for audience engagement and trust. Take a listen and let me know if you agree.

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Time to raise the bar! #ANAMulti Excellence Awards are here, and the entries I’m seeing in the system are already setting high standards. But we know you can take it further. Submit by August 16 and help us raise the bar for multicultural marketing excellence.  https://shorturl.at/rxGFm #InclusiveMarketing #MulticulturalExcellence #DiversityInMarketing #MulticulturalMarketing

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Explore the power of social media with CFMG. Our strategies enhance visibility, increase engagement, and foster loyalty, helping your brand thrive in a competitive digital landscape. Dive into the details at https://lnkd.in/eBw2t-m5 #CentralFL #DigitalMarketing

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In a metaverse of unlimited options, brands and their messages are easier to switch off than ever. As a brand, you have to create something consumers want to engage with. #BBASmart wearebast.com https://loom.ly/9js9g6A

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As we enjoy the freedom and opportunities afforded to us, let's never forget the courageous souls who made it possible. #MemorialDay nextMEDIA . . . #nextmedia #nextmediadigital #digitalmarketing #digitalmarketingmiami #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingservices #digitalmarketingtip #digitalmarketing2024 #smallbusiness #smallbusinessowner #smallbusinessmarketing #smallbusinesstips #smallbusinessgrowth #entrepreneur #memorialday2024

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What do spring flowers and B2B corporate trees 🌲 🌳 🌴 have in common? More than you would think 🧐 Find out with this short read 🔖 https://lnkd.in/gEajfuW5 LBDigital >> Third party data that doesn't suck 🥤 #businessdata #corporateidentity #businessmarketing p.s. You may know that Apple owns Beats, but did you now that Mobeewave payment services is also on their domain tree?

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Brands are *always* surprised to learn that OpenFortune 🥠 can target geographically AND demographically. Here's how: Geographic targeting: We've done this for major brands like Staples, Aerie by AEO, Inc., and Caesars Entertainment, geofencing around specific states due to licensing agreements. Demographic targeting: We can target based on children's age, residential status, household income, restaurant characteristics (TVs, alcohol service, takeout trends), and more. Way beyond your traditional OOH targeting. Partnerships: We have deals with 7 credit card processing companies, distributor partners, and Yelp. This gives a high-level directional view of who's swiping at which restaurants. The result? A media platform that's not just innovative and impossible to ignore, but also precisely targeted. And it's exactly why brands are falling in love with our approach.

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