Evan Crawford

ADWEEK and Convene have partnered to produce a new resource guide called “Five Ways to Amplify Your Event’s Impact.” To support those responsible for planning live events or managing event marketing strategy, this helpful guide demonstrates how brands can measure success by generating ROI - not only a return on investment, but a “return on interaction.” Learn more and access the full guide here: https://lnkd.in/eRj9EkUR

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#EventProfs, let’s talk about making your events truly unforgettable and keeping your attendees alert and awake! Creating a memorable and engaging event goes beyond just the logistics, it’s about creating an experience that resonates with your attendees. Here are some strategies we use at RWLV to help take your event to the next level in 2025: 1️⃣ Personalized Experiences Offering tailored experiences helps attendees feel valued. Whether it’s through interactive content or customized messaging on screens and displays, personalization adds a unique touch that leaves a lasting impact. 2️⃣ Immersive Technology Incorporate cutting-edge tech like customizable digital displays, interactive screens, and real-time feedback systems. At Resorts World Las Vegas, we offer a range of advanced tech solutions to keep your attendees engaged and immersed in your event. 3️⃣ Dynamic Spaces Transform your venue to match the mood of your event. With diverse venues from the electric Zouk Nightclub to serene outdoor settings, Resorts World provides the flexibility to adapt to any style or atmosphere. 4️⃣ Engagement Through Interaction Encourage active participation through live polls, Q&A sessions, and interactive sessions. Our customizable screens are perfect for showcasing real-time audience engagement. What’s your top tip for making an event stand out? Share in the comments below! #RWLV #EventProfs 

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🥳 We're back with another series of IMEX Insights, kicking things off with leadership expert Holly Ransom. Holly spoke to us after moderating the new - Emergent Leadership Day - which brought together CEO’s and senior leaders from Hilton, Las Vegas Raiders, Cirque du Soleil Entertainment Group, Live Nation Entertainment and more! Find out what they had to say here ⬇️ Stay tuned as we will be sharing more fresh insights from speakers and industry leaders at IMEX America.

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Setting the right ticket price can make or break your events. Download our *NEW* Ultimate Ticket Pricing Guide to learn 7 event ticket-pricing strategies that maximize attendee satisfaction and help you reach your revenue goals.

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Ready to elevate your career in the media and events industry? Discover the future of B2B events and equip yourself with the skills to thrive. 📈✨ Our document dives deep into the evolution of B2B events, showing how traditional trade shows are transforming into hybrid experiences. It addresses the critical skills gap in areas like data analysis, content creation, project management, and digital marketing. Understand why specialised training is essential to boost event ROI, enhance attendee engagement, and maintain a competitive edge. Explore core training areas such as digital event management, audience engagement strategies, and analytics. Learn about effective training methods, including formal programs, informal learning, blended learning, microlearning, and gamification. Download your free copy and transform your professional journey! ⬇️ https://lnkd.in/d7M58X5Z #EventManagement #CareerGrowth #B2BEvents #DigitalMarketing #ProfessionalDevelopment #Training #MediaIndustry #FreeDownload

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Most event professionals are aware of the importance of an RFP, yet many miss the need to position their RFP (the right way)👇 MME Meeting Broker, Tanna Pearman, shares five insights to consider when submitting your RFP based on 30+ years of experience in the hospitality and events industry. Check out her insights on the MPI Philadelphia Area Chapter blog here: https://lnkd.in/eVJ8Cbgr Have questions? Drop them below and connect with Tanna directly on LinkedIn! 🤝 #EventProfs #RFP

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Ready to redefine your trade show strategy? Virtual events are reshaping how businesses connect with global audiences and drive results. 🔑 What’s inside our free guide? ✔️ Key advantages of virtual events, from cost savings to global reach. ✔️ Practical tips to maximize ROI and attendee engagement. ✔️ Proven strategies to generate and qualify leads. Discover how virtual events can open doors to new opportunities and growth. Download your free copy today and start mastering the virtual event space: https://hubs.li/Q0300VS10 #TradeShowInnovation #VirtualEvents #BusinessSuccess #EventPlanning #Networking

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Ready to redefine your trade show strategy? Virtual events are reshaping how businesses connect with global audiences and drive results. 🔑 What’s inside our free guide? ✔️ Key advantages of virtual events, from cost savings to global reach. ✔️ Practical tips to maximize ROI and attendee engagement. ✔️ Proven strategies to generate and qualify leads. Discover how virtual events can open doors to new opportunities and growth. Download your free copy today and start mastering the virtual event space: https://hubs.li/Q0300VXw0 #TradeShowInnovation #VirtualEvents #BusinessSuccess #EventPlanning #Networking

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Event Marketing Insights: Industry Distribution Comparison of In-Person Events Uncover how in-person events uniquely drive engagement and conversions across industries in our Peer-to-Peer Marketing Benchmark Report! Dive into a detailed comparison of industry trends, showing how sectors like Energy & Sustainability and Travel & Transport lead the charge with standout referral conversion rates. Learn why high-commitment formats, like in-person gatherings, deliver impactful outcomes despite higher entry barriers. Whether you’re strategizing for your next conference or exploring industry benchmarks, this report is your guide to maximizing event ROI. 👉 Explore the full report: https://lnkd.in/dsWZz-5N #eventmarketing #peertopeermarketing #eventprofs #digitalmarketing #events

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20% of tradeshow revenue comes from event sponsors, making it crucial to build a loyal sponsor community to maximize event ROI. Here are a few tips on how.

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𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞 𝐓𝐫𝐚𝐯𝐞𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐔𝐩𝐝𝐚𝐭𝐞𝐬 Incentive travel continues to thrive and evolve, playing a critical role in today's workplace strategies, as highlighted in the newly released 2024 Incentive Travel Index (ITI) presented at IMEX America 2024. Key insights include: 📈Projected Growth Through 2026: Buyers expect increased activity and per-person spending, underscoring the strategic role incentive travel plays in retaining top talent and enhancing employee engagement. 💡Top Trends: Today’s incentive programs are adjusting to key workplace shifts. As Stephanie Harris, IRF President, noted, retaining talented employees and fostering competitive hiring advantages are crucial goals for organizations using incentive travel. 🌐New Destinations & Experiences: According to SITE CEO Annette Gregg, over 70% of incentive buyers are seeking unique, fresh destinations. All-inclusive resorts and destinations close to participants' origins are gaining popularity, showing that diversity and convenience are major considerations for travel planners. 📊 Challenges on the Horizon: Rising costs, talent attraction, and safety remain top of mind for industry professionals, emphasizing the importance of adaptable, innovative solutions. At Adria Events, we’re tuned into these trends and ready to craft experiences that align with today’s incentive travel priorities. Contact us to learn more about our tailored incentive programs and new destination options. #IncentiveTravel #AdriaEvents #TravelIndustry #MICE #IncentiveTrends #Croatia #Montenegro

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⚡ Few Planners Expect to Grow Event Teams in '25: New research shows only 19 percent of meeting planners anticipate adding more staff to their teams in the new year and high costs remain the top concern, according to the latest Northstar Meetings Group/ Cvent Meetings Industry PULSE Survey. And it's not just events. Everyone is slowing their roll on filling full-time positions until some economic indicators come through in Q1. 📊 🦸‍♀️ That's where Reach comes in. Whether it's a short-term project or a not-quite-full-time role that needs handling, we'll get you through this next phase for marketing, event support, fractional roles and more. Did you know? 75% of Reach clients end up working with us for 3 or more years! (We love short-term projects too.) Drop a comment or visit Reach-con.com to fill out our contact box. 👋 #goreach

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Unlock the secrets to maximizing event success with our latest e-book, "Maximize Event Success with Attendee Engagement Metrics: Your Ultimate Guide." 🎯 Dive into actionable insights and proven strategies to enhance attendee engagement and drive your event’s ROI. Take the first step toward transforming your event management approach with JTB’s expertise! Download now with the link: https://lnkd.in/grKgbtBf #EventSuccess #EngagementMetrics #EventManagement #JTB #FreeEbook

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