Dylan Spangler

As temperatures rise, Liquid I.V. makes sure to remind everyone to stay hydrated with Liquid I.V. Electrolytte Drink Mix! If you have a message to share with South Florida audiences, reach out to learn more about advertising on Out-of-Home. #OOH #Advertising #Miami

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/dkJbZUch

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As temperatures rise, Liquid I.V. makes sure to remind everyone to stay hydrated with Liquid I.V. Electrolytte Drink Mix! If you have a message to share with South Florida audiences, reach out to learn more about advertising on Out-of-Home. #OOH #Advertising #Miami

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69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend. 

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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Looking to stay ahead in the evolving TV advertising landscape? Come read how the shift from traditional linear television to digital platforms is impacting the effectiveness of advertising efforts. Unlock the future of TV advertising with data-driven insights and targeting capabilities using Simpli.fi's ZTV solution.

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69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend. 

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One thing is certain - it's a political year in the U.S. 🇺🇸 , and Connected TV inventory will be in high demand this Q4 with advertisers. Simpli.fi's Programmatic Guaranteed solution can help Connected TV buyers secure high-quality/premium CTV inventory in advance, at a pre-negotiated price (CPM). Think of it as a pre-sale before the busy political season, where CPMs are expected to rise. Why deliver a PG deal with Simpli.fi? 🏆 One platform to negotiate PG deals across inventory partners + Guaranteed CTV Delivery ✅ Premium CTV Inventory + Audience targeted solutions ✅ Unified Optimization + Consolidated reporting across PG deals and tactics ✅ Bottom line - This is a great time to secure premium/guaranteed CTV inventory for Q4 Waiting until Labor Day - not recommended ❌

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More than just media.

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Happy Debate Day! No denying impressions are moving to CTV/streaming as viewers choose how, when, and where they watch the content they love. Customers having more choice is always a good thing! That being said, there will always be something special about everyone watching at the same time. 🍿🍿 #politicaladvertising #presidentialdebate

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Hold onto your ad budgets, folks! Walmart’s cannonball into the RMN pool with its $2.3 billion Vizio acquisition is shaking up the connected TV ad space. But let’s be real—Retail Media Networks (RMNs) are more mirage than oasis. With pathetic ad viewability, nightmarish ROI measurement, and privacy concerns, RMNs are a minefield. Brands struggle with costs and complexity, and unless you’re Walmart, this game isn’t for the faint-hearted. Dive into the messy truth with insights from Oliver Banks, Nicole Kivel, Frost Prioleau, and Seth Dallaire. Tagging: Walmart Connect, VIZIO, DoubleVerify, Econsultancy, Bain & Company, MarTech, Criteo, SimpliFi, Oliver Banks, Nicole Kivel, Frost Prioleau, Seth Dallaire https://lnkd.in/gziV4zhy

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As the advertising landscape continues to evolve, don't just keep up...THRIVE 🏁 Combine the power of CTV, email, and display advertising to: 👀 Capture and hold your audience's attention 📣 Reinforce your brand message 🏎 Drive conversions LBDigital >> Third party data that doesn't suck 🥤 #data #ctv #dsp #email #directmail #identity https://lnkd.in/eEiVtYGx

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Big news today: Yahoo DSP advertisers now have access to Kroger audiences for both reach and measurement. Marketers need every advertising dollar to deliver results - we are focused on delivering business impact and measuring real outcomes. KPM is committed to being platform-agnostic. Advertisers want to activate purchase-based audiences in their existing programmatic tech. And Yahoo is one of the key leaders in the space. #KrogerPrecisionMarketing #RetailMedia #Programmatic

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The advertising industry is at a crossroads. While the exact timeline for the demise of cookies remains uncertain, it's clear that a shift to a multi-ID ecosystem is inevitable. This article underscores this transition, emphasizing the need for a comprehensive approach that combines individual and contextual signals for effective targeting. This is the exact reason we partnered with The Trade Desk. Their UID2.0 solution addresses these challenges by providing a unified, privacy-centric identifier, and empowers our clients to maintain audience reach and precision in a cookieless world. It's designed to complement existing strategies, allowing you to optimize campaigns today while future-proofing your marketing efforts. If you're interested in this #marketing solution or other #businessgrowth solutions lets talk.

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Mobile optimization is key, especially when targeting Hispanic consumers.  People are more reliant on their mobile devices than ever—a trend that’s isn’t going away anytime soon. If your website and ads aren't optimized for mobile, you're likely missing out on a significant portion of your potential audience.  Make sure your digital presence is ready to capture those on-the-go consumers.

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Consumers are 3X MORE LIKELY to keep a piece of LENTICULAR direct mail over standard print. This innovative approach grabs attention, enhances engagement, and makes your brand unforgettable. Let's boost your ROI for direct mail campaigns! #advertising #directmailmarketing #lenticular

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