Drue Freeman

Drue Freeman

San Diego, California, United States
3K followers 500+ connections

About

Drue Freeman is an Independent Board Director at Ideal Power (NASDAQ:IPWR) and…

Articles by Drue

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Experience

  • Ideal Power Inc. Graphic
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    Cupertino, CA

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    Silicon Valley, CA

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    New York, NY

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    Silicon Valley, CA

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    San Jose/Shanghai/Hamburg

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    San Jose

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    Hamburg, Germany

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    Munich/Tokyo

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    Tokyo

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    Tokyo/San Jose/Los Angeles

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    Los Angeles

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    Huntington Beach, CA

Education

  • Pepperdine Graziadio Business School Graphic

    Pepperdine Graziadio Business School

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    Activities and Societies: Delta Mu Delta

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    Activities and Societies: Tau Beta Pi

    Summa Cum Laude
    Outstanding Graduate of the College of Engineering 1986

Volunteer Experience

  • San Diego State University Graphic

    Industry Advisory Board - Department of Electrical & Computer Engineering

    San Diego State University

    - Present 3 years 3 months

    Science and Technology

  • San Diego State University Graphic

    Lavin + ZIP Launchpad, Entrepreneurship Advisory Board Member

    San Diego State University

    - Present 5 months

    Education

  • Volunteer

    Don Edwards San Francisco Bay National Wildlife Refuge

    - 6 years 9 months

    Animal Welfare

    Don Edwards San Francisco Bay is managed as part of the San Francisco Bay National Wildlife Refuge Complex, which offers a glimpse into the biological wonders of the San Francisco Bay Area.

Publications

  • Acute Shiny Object Syndrome Can Ruin You

    The Ojo-Yoshida Report

    All that glitters is not gold. Companies must use caution in chasing targets they can’t capture or objects that are less valuable than imagined.

    See publication
  • Higher (STEM) Education Diplomacy

    The Ojo-Yoshida Report

    The Diplomacy of STEM Higher Education
    This past summer I had the privilege of witnessing the power of higher education as a form of diplomacy in the Republic of Georgia as part of a delegation from San Diego State University at their SDSU Georgia satellite campus.

    You can see the complete story in the The Ojo-Yoshida Report

    See publication
  • On-Ramp Widens for Automotive Semiconductor Startups (Four-Part Series)

    EETimes

    The ecosystem disruptions wrought by ADAS and AV development have made the automotive-semiconductor market more hospitable to startups. This four-part series explores the contextual drivers of the recent increase in startup activity, the challenges these new players will face as they build their businesses, strategies for success, and the potential impact of the Covid-19 pandemic on the startup trend going forward.

    See publication
  • Following the Autonomous Vehicle Hype

    Wevolver

  • What's behind the boom in automotive semiconductor startups

    Axios

    A slew of semiconductor startups are gaining traction in the automotive industry, some of which even have funding from automakers and suppliers — a development that signals a major shift in this space.

    The big picture: Startups hoping to enter the automotive chip market used to encounter skeptical manufacturers and an industry that frowned upon cash-poor startups. But demand for innovation in connectivity, sensor technology and processing capability has opened the field up for them.

    See publication
  • Disruption and Resilience: Lightning Strikes in the Automotive Semiconductor Industry

    MECHANIX ILLUSTRATED, Technica Curiosa

    Advances in technology and megatrends influencing consumer behavior are disrupting the automotive industry at a faster rate today than at any time in the past 100 years. New energy, connectivity, and the race towards autonomous driving will make cars safer and more environmentally friendly, improve traffic flow, and create new modes of transportation based on disruptive business models. The Automotive Semiconductor Industry is also undergoing significant disruption and transformation along…

    Advances in technology and megatrends influencing consumer behavior are disrupting the automotive industry at a faster rate today than at any time in the past 100 years. New energy, connectivity, and the race towards autonomous driving will make cars safer and more environmentally friendly, improve traffic flow, and create new modes of transportation based on disruptive business models. The Automotive Semiconductor Industry is also undergoing significant disruption and transformation along three main fronts: (a) consolidation through M&A; (b) entrance of chip vendors from other markets like mobile or computing; and (c) the emergence of entirely new startups who are better able to address technology niches left open by the incumbents. Ultimately, the winners in the Automotive Semiconductor industry will be those companies with strong established quality processes, the ability to disrupt through innovation, and the resilience to adapt and thrive in the face of external disruptions.

    See publication
  • Heterogeneous Computing Architecture Performance and Optimization for ADAS and Mobile Imaging Applications

    Embedded World 2017

    Vendors are driving very fast to get their heterogeneous compute architectures (semiconductors and
    intellectual property) into the rapidly growing Advanced Driver Assistance Systems (ADAS) market. Until recently, there were few processor choices available and these had limited functionality. However, today there are many alternative heterogeneous compute solutions from a wide variety of vendors - the tough question is 'how are these technologies evaluated'? Identifying the potential compute…

    Vendors are driving very fast to get their heterogeneous compute architectures (semiconductors and
    intellectual property) into the rapidly growing Advanced Driver Assistance Systems (ADAS) market. Until recently, there were few processor choices available and these had limited functionality. However, today there are many alternative heterogeneous compute solutions from a wide variety of vendors - the tough question is 'how are these technologies evaluated'? Identifying the potential compute performance of a
    heterogeneous architecture is not practical with currently available benchmarks, as they focus either on monolithic application use cases or on isolated compute operations. Real world scenarios on these architectures require an optimal utilization of the available compute resources, such as the CPU,
    GPU, and hardware accelerators (including FPGAs). Furthermore, optimal use of heterogeneous architectures implies load balancing of the compute tasks and distribution of data across multiple compute resources and separate fine-tuning for their individual performance profiles. This requires intimate knowledge of the architecture of the individual compute elements and of the heterogeneous architecture as a whole. A new industry-standard benchmark from EEMBC, utilized in both industry and academia, assists in identifying the performance criteria of the heterogeneous compute architecture and in determining the true potential of the architectures for real-world application use cases. This presentation will describe the various approaches to implementing heterogeneous architectures, details of this benchmarking methodology, and interpretation of the results used to evaluate the architecture's real-world behavior.

    Other authors
  • COMPARING COMPUTING ARCHITECTURES FOR ADAS AND AUTONOMOUS VEHICLES: Benchmarking and Beyond

    MECHANIX ILLUSTRATED, Technica Curiosa

    There is no one right answer to the question: “what is the best compute architecture for ADAS and autonomous driving?” The right processing platform will very much depend on a number of system-specific technical requirements centered on processing power and energy consumption. Having the best possible benchmark is an ideal place to start the technical part of the evaluation. But beyond the benchmark, it is critical that system engineers also have a longer- term view to the broader ecosystem…

    There is no one right answer to the question: “what is the best compute architecture for ADAS and autonomous driving?” The right processing platform will very much depend on a number of system-specific technical requirements centered on processing power and energy consumption. Having the best possible benchmark is an ideal place to start the technical part of the evaluation. But beyond the benchmark, it is critical that system engineers also have a longer- term view to the broader ecosystem they wish to enable and to the enterprise level capabilities of the suppliers under evaluation.

    Other authors
    See publication
  • Consumer for Automotive – "CfA"

    Electronic Product Design

    The Automotive market demands increasingly faster time-to-market and more cost-efficient solutions for introducing new consumer/multimedia applications in vehicles. This trend becomes even more important as cars become increasingly connected to the outside world via USB, Bluetooth, WiFi, Ethernet and other consumer interface standards. Advantages in both development speed and total cost of ownership can be achieved by aligning parameters associated with quality to the actual market needs for…

    The Automotive market demands increasingly faster time-to-market and more cost-efficient solutions for introducing new consumer/multimedia applications in vehicles. This trend becomes even more important as cars become increasingly connected to the outside world via USB, Bluetooth, WiFi, Ethernet and other consumer interface standards. Advantages in both development speed and total cost of ownership can be achieved by aligning parameters associated with quality to the actual market needs for these applications. Quality in the context of this article refers to both specification related product quality as well as the associated service package (e.g. complaint handling, change management, discontinuation policy). The “market-aligned quality” approach offers an improved value proposition to customers as it allows for an optimal, product-specific quality “package” aimed at the mission profiles for specific markets and applications which have less-strict quality requirements than traditional automotive.

    Other authors
    • Pieter te Booy
  • Bridging the business model gap between the semiconductor industry and the automotive industry with respect to quality and reliability

    Microelectronics Reliability, Volume 48, Issues 8–9, 19th European Symposium on Reliability of Electron Devices, Failure Physics and Analysis (ESREF 2008)

    Driven by an increase in the number of “intelligent” systems in the car, advanced infotainment features, increased demands for safety and comfort, and a move towards hybrid vehicles, semiconductor devices make up an ever increasing share of the total cost of today’s car – especially in Europe. As a result, automotive has become, on average, one of the fastest growing segments of the semiconductor market.

    Other authors
    See publication

Projects

  • Navigating the Future of Autonomous Vehicles

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    GLG Events Teleconference:

    Who is leading the race to Autonomous Vehicles? Drue Freeman, former SVP and head of Global Automotive Sales and Marketing at NXP Semiconductors, addressed OEM and semiconductor partnerships and the evolving technology path for the the semiconductor industry.

    Topics Include:
    - Automotive Semiconductor Market
    - The Future of Intelligent Transportation Systems (ADAS, IoT, Navigation, etc.)
    - OEM Perspectives, including disruptors like Google…

    GLG Events Teleconference:

    Who is leading the race to Autonomous Vehicles? Drue Freeman, former SVP and head of Global Automotive Sales and Marketing at NXP Semiconductors, addressed OEM and semiconductor partnerships and the evolving technology path for the the semiconductor industry.

    Topics Include:
    - Automotive Semiconductor Market
    - The Future of Intelligent Transportation Systems (ADAS, IoT, Navigation, etc.)
    - OEM Perspectives, including disruptors like Google, Uber, and Lyft

    The Event was Attended by 50 Financial and Investment Clients

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  • Sino-American Innovation and Entrepreneurship Forum

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    Promoting exchange of ideas on innovation and entrepreneurship and friendly bi-lateral cooperation between between the original Silicon Valley, California and Yitian "Silicon Valley" in Chanchun, China.

    Other creators

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