Doone Roisin

From nothing to $11k in just one month.. Another client, another winner! That’s why I freaking love TikTok! There are only two things you need. ✅Good product ✅Good creative The rest is just matter of playing with the numbers, strategy! Now our focus is going to be increasing our AOV and CVR. For AOV we already started testing upsells and bundles. For CVR we’ve added gifs on the landing page and shorten it. Let’s see how our customers will read to those changes. Oh, lastly, we are also testing 3 different prices for our main product. Who knows, maybe we will sell with the highest price🤔 There is no way we are leaving money on the table!

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I recently counseled a consumer brand grappling with an influencer's response to a negative experience, which, of course was shared widely to a sizeable audience. Fans of the influencer peppered my client's socials with more negativity, tallying up thousands of no-so-great comments within hours. The client wondered if they should 1) shut off comments 2) put out an apology statement or 3) push back, since they believed the influencer unfairly exaggerated the experience. The answer: go directly to the influencer, be kind and be authentic. Assume the influencer was right and offer a re-do. Don't demand anything in return. And don't turn off comments. (This was after a thorough situation analysis and audit of the impact on social). The brand did all this within 24 hours. The result: a happy consumer (influencer), who organically posted glowing things. This is instructive for many, but not all situations. (Although it's hard to go wrong with kindness). 🎯 The brand went direct to the source. To put out a statement or turn off comments would have added fuel to the fire and potentially exposed the incident to a bigger audience. 😎 They did not push back or question the influencer. They instead offered kindness and asked for a do-over. ⏩ Speed was key. They moved quickly to confront and correct it. This approach worked. But I would not recommend these tactics as an iron-clad playbook for all situations. Crisis management isn't a one-size-fits-all situation. What I would recommend: build in some crisis planning into one of your next strategic off-sites, and capture the output in a crisis playbook. (And yes, there are seasoned execs, like me, who are ready to help you. ------- 💫I'm Jeanne Meyer, communications coach. I increase the value of businesses, organizations and people via more powerful and effective communications.💫 #influencers #crisiscommunications #strategiccommunications #strategicplanning #crisismanagement #socialmedia #publicrelations #crisisplanning

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Tomorrow night on TikTok Live at 6pm we talk everything Property Stokvels. Property Stokvels have gained prominence during the part couple of years. This in line with a growing need for people to seek creative ways of creating wealth. Stokvels have always provided an amazing platform for people to use the power of pooling resources together in order to achieve a common goal. Unlike traditional Stokvels (burial societies, December groceries etc) , Property Stokvels are geared towards using Property as an asset class. In order to create maximum returns, in a form of Property acquisition, interest payments or divided payout. Don't Miss Out. For more information 074 412 7614 [email protected] www.gavsure.co.za #SAMA28 #tiktok #property #realestate #financialplanning

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July Highlights at Digital Street Australia 👇 ☑ Announced our 1 on 1 paid ads (Meta and Google) for brand owners, founders, marketers and freelancers Because we are tired of seeing brands/businesses losing money 💰 Suffering at the hands of greedy agencies 😡 Freelancers wanting to upskill but can’t find anything affordable 🗯 (If you’re freelancer specializing in Meta ads and want to learn Google ads or vice versa) Only 4 more spots left Find the deets here: https://lnkd.in/gYW2pBts ☑ Scaled Our Client Portfolio Signed 3 new agency clients just for our creative services Signed 3 new clients for paid ads + email marketing + landing pages Onboarded 4 new new agencies for white-labelling Yes! We love supporting other agencies with creative, paid ads, landing pages and email marketing ☑ Launched our podcast ‘Beyond the cart: an eCommerce Growth Series.’ The first 5 episodes are LIVE! Bite-sized content that focuses on profitability, paid ads, creative, influencer marketing, TikTok shop and more. Link to subscribe in the comments below 👇 Share your biggest win this July 👇👇

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😱Can someone explain why these UGC hooks are getting sales & millions of views? Brands & UGC creators if you are on a hunt to find UGC hooks that drive sales for your product & get you millions of views, then you need to check out the 6 creative hooks below. 👉"I almost returned [Your Product] until I discovered this hidden feature..." 👉"If you're not using [Your Product], you're making a HUGE mistake – here's why!" 👉"I tried [Your Product] for 30 days, and the results were UNBELIEVABLE!" 👉"I hated [Your Product] at first, but then THIS happened..." 👉"Stop wasting money on [Competitor's Product] - here's why [Your Product] is the real deal!" 👉"Why [Product] is the WORST investment you'll ever make (until you see this!)" These hooks spark shock, controversy, and curiosity to draw viewers in and keep them engaged. They challenge perceptions and promise valuable insights, making them irresistible. ➡️Want to learn more about creating high-impact UGC content? ✅ Brands, let's connect and discuss strategies that would work for your UGC content! #ugccreator #ugc #ugccommunity

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Our clients consistently see hook rates above 30%, and here’s why: Because we use ‘Double Hooks’ in our ads 1. Grab attention with curiosity The first hook uses motion and humour to capture interest. Imagine a voiceover saying, "Transform your space" while the creator unexpectedly flips a messy room into a beautifully organised one. Key tip: Motion paired with an unexpected visual is a sure way to stop the scroll. To keep viewers engaged, hint at the transformation without revealing the organising product immediately. 2. Highlight a common problem and tease the solution The second hook taps into a common frustration - like struggling to find items in a cluttered space. The visuals and voiceover emphasise this problem, setting the stage to introduce the solution later and encouraging viewers to stay tuned. We consistently use double hooks in our ad creatives to boost ROAS for our clients to at least 5-6x. Implement these double hooks to craft ads that capture and hold your audience's attention! What do you think about double hooks? -- 👋 I am Harshvardhan Ruia from Studio APS. If you are a brand with sufficient resources to allocate at least ₹5 lakhs per month for online ads, then you should visit my profile and book a free strategy call. 🔥 We are an eCommerce growth agency 🤑 Worked with 100+ brands 🚀 We help D2C brands scale to 6-7 figures profitably with paid advertising, creative strategy, branding, SEO, SMM & CRO strategies #seo #smm #cro #ecommercw

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SMEs can harness user-generated content (UGC) to accelerate their brand’s growth, without breaking the bank! From tagged photos to customer reviews, UGC brings authenticity and engagement that no ad can match. ✨ Real-Life Example: Take Glossier. The beauty brand relied on real customers’ photos to create buzz and build a loyal fan base. The result? A powerful community, where customers feel heard and valued. For small businesses, asking for and showcasing UGC (think “Share your photo for a chance to be featured!”) not only saves resources but turns your customers into brand advocates. Try it, and let your customers do the talking! 📸💬

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Early-stage beauty brand founders, are you struggling to cut through the noise and get the attention of your dream clients, retail partners, and maybe even investors? You're so not alone. As a brand strategist and copy director who has spoken to so many founders like you, I’ve heard a similar story over the years: _ You know you have a solid idea for your brand but you’re struggling to find just the right words to describe why it exists, what place in the market it occupies, and what its story is. _ You know the value of clarifying your brand positioning from the start but you need expert guidance to do it effectively. _ You’d be happy to get some branding support but every dollar you spend is precious so you have to choose your investments wisely. Does this sound like your situation? When I realized this was the predicament so many early-stage founders were in, I had an idea: I began translating the proven formula I use with my 1:1 clients for building strong, differentiated brands into a self-guided, digital course—so you can get the support you need at a fraction of the cost.   This course will help you identify your brand’s white space in the market, tell a unique brand story that captures the attention of your target audience, and ensure cohesive, consistent messaging across all channels. And it’s launching *very* soon. If this sounds like a valuable resource for you and your business, sign up for my newsletter to be among the first to know when it launches. (Newsletter subscribers are also getting a special offer on launch day!)

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We doubled a sustainable cleaning brand's NcROAS in less than 45 days This UGC is created by us at Digital Street Australia Here's the exact UGC strategy: Most DTC brands get UGC all wrong. They chase big numbers instead of authentic voices. I'll show you how to tap into your goldmine: 𝘆𝗼𝘂𝗿 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆. 1. Mine Your Hashtags 🔍 • Search brand-related tags on TikTok/ Instagram reels • Found 3 superfans creating organic content • Reached out, offered partnership 2. Leverage Follower Intel 🧠 • Posted: "Tag your fav eco-friendly creators" • 50+ responses, 5 names repeated often • These creators already resonated with our audience 3. Quality Check ✅ • Reviewed content of top 8 candidates • Looked for alignment with brand values • Chose 3 with best fit, not largest following 4. Clear Brief, Creative Freedom 📝 • Provided product info and key messages • Let creators showcase products their way • Result: Authentic content that felt native to TikTok/Meta 5. Test and Iterate 📊 • Ran 2 weeks of posts from each creator • Tracked engagement rates and click-throughs • Doubled down on top performer for week 3-4 The results? • Doubled NcROAS in less than 45 days • Reduced CAC by 28% • 127% increase in engagement rate • 86% boost in profile visits • 43% jump in website traffic from TikTok Key takeaway: Your best UGC creators are often already in your community. They just need to be activated. Want to reduce CAC in 2025. DM me to know how we can help. ------------------------------------------------------------------------------- Hello! I am Veena Gandhi 🔥 My agency, Digital Street Australia, specialises in scaling eCommerce stores profitably with creative, UGC and psychology. Want to see how we can build your User Generated Content machine and profitably scale your D2C/retail store with paid ads? Click 'Book an Appointment' for your free strategy session.

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"Gen Z boss and a mini" is taking over social media in Australia right now and people have mixed feelings! If anything it's sparking conversations and getting us to talk about it - so I see it as a win for tbh Skincare. TikTok as a platform will give you all kinds of nasty comments, but how you take those comments and use it to your advantage is the real test. Did they deserve the misogynstic comments?Absolutely not! Did they use the comments to keep trending? 100% value add If I was their social media manager, I would - use this opportunity to reintroduce themselves as a brand to all the new eyes they've gained. - show the amount of sales and also productivity, as that's been questioned heaps through the backlash. - get creators to jump on the sound "gen z boss and a mini" to keep trending and maybe get a song out of it through some local dj's - create cute merch like tote bags or bucket hats and also use the copy on the website, Instagram and Facebook #genzbossandamini #tbhskincare #tiktokviral #tiktoktrends

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What you’ll miss out on if you don’t launch your brand on TikTok before the end of 2024: All signs are pointing in the same direction - TikTok is no longer a ‘new’ platform. With more and more advertisers joining the platform and taking advantage of TikTok’s immense full-funnel opportunities, the “Early Entry Opportunity” period is about to END. By the end of 2024, brands won’t be able to harness these early-tester opportunities... Ready to start making £££ on TikTok? Get in touch to see how Social Hit can help. #tiktokmarketing #influencermarketing #firstmoveradvantage #adtesting 'We Know Social' 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability in Q4 2024 for brands looking to win on TikTok 🥊

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I’m obsessed - With ‘Excessively Obsessed' by Natasha Oakley. She’s the co-founder of Monday Swimwear and her book isn’t your typical business bestseller. My takeaways: 👉🏼 1. Being Passionate is Everything (almost). → Natasha's journey highlights how being 'Excessively Obsessed' with your idea can fuel your business. From creation through business growth - you need to be your biggest cheerleader, your biggest supporter, your biggest fan. If you don’t believe in what you are doing 500%, then why would anyone else? 👉🏼 2. Social Media - A Double-edged Sword. → While it's a powerful tool to grow your following, getting your social strategy right can feel like a lot of pressure. Her book shows how to rise above the pressures of being online and get past the need to be trendy 24/7. She hits on how to use your profiles with purpose in order to reach your specific goals and your specific audience. 👉🏼 3. The Power of Networking. → We don’t all start as superstars. Most of us start as nobodies. And of course, building a strong network when no one knows you is challenging - but it’s crucial. Natasha shares her own experiences of bartering jobs and starting a blog from scratch to establish strong relationships that got her to where she is now. 👉🏼 4. Turn Obsession into Action. → Be excessively obsessed. And follow through on that obsession with strong, decisive action. Leave your job, fund your startup, and build partnerships. Give life to your dreams because no one else will do it for you. Check out her book - highly recommend it! What are you excessively obsessed about?

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What's The Reality Of Being A Influencer in 2025 - No BS ❤️‍🔥 Here's my hot takes: Last week, We Are Social invited Tom (Aussies biggest food creator) to speak on their panel with their report on examining trends impacting the creator landscape. I spend everyday with creators, living and breathing this stuff not only as a manager but more often as a friend, so I get to see behind the curtain. 👀 1. Diversify ASAP: If you're not building audiences on every platform right now you will hit a wall at some point. The short form platforms all can be volatile and if one takes a hit you need your others to not only keep your audience engaged, but also engage brands. 🧈 2. Creator Burnout: The one thing I see way too often (it might be the Aussie curse) but when creators hit a million followers and then they gas out, sit back and wait for the money to come in and then slowly their accounts effectively die (viewership wise). The only solution i've found is to build a structured routine that allows for some down-time. 🔥 3. Middle of the Pack: From what I've seen internally the UGC wave is dying down and the creators that are thriving are generally in the top 1-5% in terms of audience size, engagement and relevancy. It's easy to get views copying larger creators but it's not a viable career. You have to break out, be unique, and always keep pushing to level the content up. Break boundaries! ⛓️‍💥 4. Build a Great Team. This isn't about having a good-looking, fun manager *cough cough*, but more about videographers, editors if you need them, assistants, creator friends, anyone you can lean on to help level up. The amount of times I have a brand call up and say they need a campaign shot in less that 48 hours wouldn't be possible without industry friends to call on. Too many creators try to be everything, it's the fastest way to burn out. 👏 Tom gave some of his thoughts on this panel but more in-tune of expressing his feelings when working with brands. Manager and Creator Economy friends, did I miss any? Comment or DM me 😄

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They say all the best moves make you feel sick right?? Well right now I feel like I am going to vomit announcing this 🤢 As of approximately 13 hours and 57 minutes ago, The Marketing Club Australia has officially launched as a business 🚀 This journey started with a genuine passion for helping marketers connect, learn, and grow and over the last year, it has became clear that TMC Australia could become so much more, and that’s why I’ve taken this BIG step forward 😅 By growing TMC as a business, I can bring even more value to marketers across the country and more value = more impact 💣 The stats: 🔥 Over 5.4k in our LinkedIn community 🔥 380+ members in our Slack community 🔥 A jobs channel with over 200+ marketers 🔥 Monthly events for marketers across the country 🔥 Over 1800 marketers subscribed to our newsletter with an avg OR of 70% The opportunities include: 💪 Webinar sponsorships 💪 Partnership opportunities 💪 Co-branded events and sponsorship 💪 Corporate sponsorship opportunities 💪 Advertising in our monthly newsletter 💪 Exclusive offers for the TMC community 💪 Advertising on our podcast (launching EOM) 💪 Featuring available marketing roles in our jobs channel (recruiters) If you're a business keen to get in front of a highly engaged group of marketers and can provide additional value to the community, let's chat 😎 Thank you to everyone who has supported TMC so far and I'm still in shock that this is happening but SO ready for it 🚀 K off to cry now xoxo #marketing #community #networking #marketingbusiness #TMCAustralia

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What a load of BS! Rant incoming! In my “downtime”, I’m building a friend and myself a new skincare brand. You don’t need to know the specifics (yet). But you will. This business is from scratch and we’re documenting the whole thing. As we want to show you everything that goes into creating a brand. Anyway, we’re progressing through the strategy and have a really solid knowledge of pain points and competitors. For the competition, we have a solid framework that we use to analyse them, we want to know: • Brand story • The visuals - fonts, colours, imagery • The verbals - incl. value proposition • Strengths, Weaknesses, Opportunities and Threats As you can imagine, that’s a lot of manual work, but what you uncover are all the things they rock at, and all the things they can do better. I tried cutting down on some of the research time by feeding Claude AI the parameters I needed, and while it did give me great lists of things like words and phrases that are regularly used, it can’t go deep enough into analysing the visual side, which then affects the SWOT analysis. Meaning that I couldn’t save myself time. All up, AI, for the moment, isn’t a tool that you can use to analyse a whole brand - it still needs people to look at it, analyse and reflect on. ——— We’re also spotting some ultra macho BS, which is one reason we are getting into this business! As well as fundamental design flaws. Look Good. Smell Good. Feel Good. Text, especially a tagline, should not be split onto two lines, and if it has to be, you need to, at least, wrap ‘Feel’ onto the line below. The leading (gap between the lines) is also too open (big). Don’t leave one word all lonely! And the line below that, well, that leading is two tight (small). All up it reads terribly, making the user experience unpleasant. Here’s to keeping brands authentic, non sleezy and impeccably designed. And, if anyone wants brand analysis and tips on what you need to work on, send me a message. #skincarebrand #branddevelopment

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UGC Content - If you find yourself pressed for time to produce video content for your business, this could be the solution you're looking for. Your audience is more likely to connect with a fellow user sharing their experience than with you solely discussing your product or business. UGC adds a relatable touch, making your business more approachable. Take the time to explore and collaborate with a UGC creator – it might just be the key to elevating your sales and expanding your reach to new audiences. #UGCcreator #UGCContent #Socialmediaplan #smallbusiness #smallbusinessowner #smallbusinesses #smallbusinessowners #smallbusinessmarketing #smallbusinesstips #educationalcontent #managingsocialmedia #marketingteam #Knowsocial #socialmediamanager #contentcreators #femalesocialmediamanager #socialmediamarketing #SocialmediamanagerCapetown #Capetownsocialmediamanager

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