Leonardo De La Rocha

If we're not talking about design maturity, agile process, or craft, then us designers are probably talking about ✨quality.✨ I certainly see my interviewer's eyes light up when I mention this magical word. "Design is the one that has to hold the quality bar," I tell them. But what if that didn't have to be true? For a truly high-quality product, I don't think it should be design holding the line. It has to be something baked into the organization - everyone holds the quality bar. Even though "quality" is a slippery thing to define, if we can define it and hold ourselves to it, we can reduce the tension in the org and start to think less about the mere baseline quality for the product and more about raising that bar - delighting the user. I very much enjoyed Luke Anthony Firth's take on how they folded quality into their product building process. Have a read! https://lnkd.in/g4SenmYZ #designleadership #productprocess #productdesign #productquality #designquality #opentowork

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Skipping strategy in UX design isn’t just missing a step—it’s missing the chance to lead. My latest post explains why UX strategy is essential to project success and how it transforms designers into strategic partners. https://lnkd.in/gtmnFA7a #userexperience #uxstrategy #businessalignment #productdesign #leadership #designleadership

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Patterns for implementing human-centric design thinking and UX to GenAI #GenAI #UX #AI

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In my latest podcast interview, Greg Petroff shares insights about the state of design and the opportunities open to designers in these dynamic times. Check it out! https://lnkd.in/gTXpQgjn #UxDesign #Ux #Design #Leadership

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Most designers are trained to present work to our peers, but as your career matures, your audience expands to include many other departments who don’t speak “design”. This article resonated with me and offers some sage advice about the use of storytelling and a “business lens” to craft more compelling presentations. #ProductDesign #Storytelling #UserResearch #BusinessObjectives

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UX leaders: Better understand what motivates designers and how you can help them thrive by taking 3 minutes to read this excerpt from Scott Berkun’s new book “Why Design Is Hard”: https://lnkd.in/ev6XyMss

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“Where am I?” As our design system matures, things move around. We’re trying to invest in ways that allow feature designers and engineers to locate where they are within a design system, and where to find what they need. → Multiple design libraries can be hard to track and become confusing when designers and engineers aren’t aware of what does and doesn’t exist in each library. → Every component and pattern has a varying degree of specificity from generic to a specific business context or content pattern and deciding what goes where is confusing. → Theming in Figma is great, but... the current nature of variables can make managing multiple modes across multiple brands challenging. Here’s how we’ve been trying to get our head around reducing complexity for our team and consumers 🏗 Figma file architecture - Having a clear plan for structuring your design system libraries is critical for folks to find stuff. Our early attempts at a highly modular system with numerous smaller libraries were too unwieldy. We’ve landed into a Tokens, Components, Patterns, and Features structure that streamlines the process for everyone. It was super cool to stumble on these Figma docs that deep dive into various strategies for organizing your files https://lnkd.in/dGyN-SQw 🚦 Wayfinding elements - Once designers and engineers are in the files themselves, it's still easy to get lost. We’ve implemented consistent color-coded “file covers” distinguishing design system files from feature files, “getting started” pages outlining file dependencies, and consistent page naming conventions indicating iterations from elements that are ready for development. Thanks to Vitaly Friedman for the reference to Saurav Rastogi's post on Figma file organization which is packed with insights. https://lnkd.in/giBs_Jgn 🎨 Multi-brand variables - Our team has worked hard to figure out the most intuitive way to allow for white-labeling our design system for custom theming. We currently leverage modes at multiple layers of the design system based on their specificity from global to semantic to component to pattern. Romina Kavcic has endless resources for teams who are looking to build out their token strategy. https://lnkd.in/deiMGCe9 💎 Wayfinding within design systems is hard but a couple of things that help folks understand where they are and what they can do → Partner with engineers on an architecture that maps somewhat to their mental model making things more intuitive → Setup wayfinding documentation within your Figma files that orient users to where they are within the system → Map your tokens and variables across your system so that it is clear how to layer modes to achieve custom themes #designsystems #figma #uidesign #tokens #components #patterns

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Not sure how I missed this podcast with Lenny Rachitsky but this episode with Katie Dill is amazing. There's a reason it has 47k views on YouTube. Just furthering my claim that the very best of Lenny's podcasts are not about product development or traditional product management. His best episodes are about design and business. "The use of the word beauty in books that have been digitized by Google has decreased,  like pretty dramatically. And it's aligned with this idea of, "Well,  functionality is king. Functionality is what matters." As if people think about  functionality and beauty as like two opposite things. No, they're not two  opposite things. Functionality is important. And actually beauty enhances functionality  because it does make things easier to use, more approachable, more comp elling to use.  And the other piece of it that is not talked about in business as often is just  the importance of how people feel. Things that are more beautiful, increase trust. You see that  we've put painstaking detail into this, and we care about the details of how something works,  and that gives you assurance that we care about other details that you can't see too." —Katie All I have to say is YES.

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Join me and my guest, Sarah Doody, for Episode 137 of the #DesignThinking 101 #Podcast: Designing Your Career + UX for Small Business. Listen to it here: https://bit.ly/45lUCgN #CareerPlanning #UX #UserExperience

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🚀 Are Companies Cheating UX Maturity with Design Systems? In a recent blog post (https://lnkd.in/etYdAjDW), I shared how some companies attempt to fast-track their design maturity by adopting a design system before determining the best designs to use in the system. The result is a false sense of UX sophistication followed by surprise, and the system doesn't meet expectations. In a recent conversation, a startup was eager to purchase an out-of-the-box design system but still needed to define their product market fit, audience, or user flows. It's like handing over the keys to a Lamborghini to a first-time driver—exciting but potentially disastrous. Imagine trying to build a spaceship without a blueprint—you might end up with a shiny but ultimately useless rocket ship. A well-defined UX process ensures you have the right tools for your specific product needs suited to your brand. How is your organization focusing on the tools or cultivating a culture? If you need guidance on integrating a design system or getting your organization ready for one, feel free to reach out to @Akendi. We're here to help you navigate the journey to design maturity effectively. 🌟 #DesignSystems #UXMaturity #ProductDesign #DesignCulture #Startup #Akendi #UXDesign

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Diversity in design isn't just a buzzword—it's a business imperative. 🌈 As a hiring manager, I've seen firsthand how diverse teams boost creativity, product quality, and profitability. I believe in building teams that reflect our users and bring fresh perspectives to every project. How do you ensure fairness during the hiring process when you have to look at portfolios? Here is my perspective on the challenges of inclusive hiring. #DiversityInDesign #InclusiveHiring #TeamBuilding

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One of the most important aspects of UX design is affordances and signifiers. It helps users know what they can interact with and how. Sriharinath GP has a great overview on this: https://lnkd.in/gUH5uicV

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Had to share this thoughtful article about the conflicting feelings we have as designers with new AI tools.... made me consider the threat of too much standardization over innovation, or letting your own creative instincts atrophy. Check it out and lmk your thoughts

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Really annoyed at Figma's price gouging here. There is no reason other than greed: https://lnkd.in/gfdrEiWH Oh, and I emailed them about it and this line from their reply was particularly poignant: "Additionally the minimum for enterprise is a $5k invoice minimum. 6 enterprise seats or made up with other products." To put that in context... our monthly Adobe bill (for 8 CC, 7 PS, 6 Acrobat licenses) is ~NZ$2k... Amazing how quickly enshittification sets in... #Figma #Design #SoftwareLicensing

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A Product Narrative is a powerful tool for Product Managers and UX Designers. It is a great way to take your User Research and build consensus in your team around key takeaways. It is also a tool to help your stakeholders understand and remember the issues. In this particular example, I have focused on some issues related to nurses. Here the focus is more on the issues and less on the solutions. But, your needs will shape your narrative structure. If you have tried this tool or if you have questions, I would love to hear your feedback.

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#BadassBookAlert Jeremy Miller’s Beyond UX is a compelling guide that transcends the surface-level practices of user experience (UX) design and dives into the deeper strategies that shape impactful, human-centered solutions. Miller positions UX as more than a set of tools or methods—he frames it as a strategic discipline that can drive organizational change and innovation when implemented effectively. The book is rich with actionable insights, blending theory with real-world examples that resonate across industries. Miller emphasizes the importance of aligning design practices with business goals, fostering cross-functional collaboration, and embedding UX thinking into organizational culture. His writing strikes a balance between accessible advice for beginners and nuanced strategies for seasoned professionals. One of the standout aspects of Beyond UX is its practical approach. The frameworks and methodologies outlined are not only clear but adaptable to varying levels of organizational maturity. Miller’s focus on metrics and outcomes ensures that readers understand how to measure the impact of their UX efforts—a critical skill for gaining executive buy-in. Jeremy also delves into the often-overlooked dynamics of team collaboration, highlighting how empathy and communication can break down silos and enhance the effectiveness of design processes. His emphasis on storytelling and advocacy equips UX practitioners to champion their work within the complexities of corporate environments. Overall, Beyond UX is an essential read for UX professionals looking to level up their strategic impact. By addressing the "why" and "how" behind effective UX, Miller provides a roadmap for moving beyond the tactical execution of design work into the realm of business and organizational transformation. "Great UX isn't just about pleasing interfaces—it's about aligning design with purpose, bridging silos, and proving that empathy is a business strategy, not just a buzzword." —Jeremy. Ah, you're speaking my love language sir. Don't just take my word for it Tom Greever did the forward and says nice things too. And Jeremy didn't even pay either of us. But he did let me write a little bit about Power Mapping and Stakeholder management in it. Buy it now and Krampus won't come get you. It's the perfect stocking stuffer for anyone who cares about experiences. In case you're too cheap to buy it, you can sample my bit in the comments. #UX #Innovation #Design #Craft

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The 4 Stages of AI Image Generation: An Experience Map #GenAI #UX #productDesign https://buff.ly/3VKxjKs

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Research is a function of strategy.  "According to CB Insights, over 90% of all products fail, most commonly due to no market need." Leave yourself time to ask big questions about whether any actually needs your product or service before you decide to launch it. #UXstrategy #UXresearch #Marketresearch

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I just read Longing for Less: Living with Minimalism by Kyle Chayka, and it got me thinking about the power of minimalism—not just in art and architecture that you hear so much about, but in how we experience the world. Chayka's core message is that minimalism isn't just about reducing clutter—it's about creating space for clarity, intentionality, and deeper meaning... principles that really resonate with me and the UX design discipline. Here are some thoughts looking at Minimalism through the lens of user experience design: https://lnkd.in/gnmJGfyM

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