Dean Cowell

Made for Advertising sites have had a tough year. Google has hit them twice from a rank ability perspective, and as other platforms continue to prioritize helpful, informative content, MFAs will continue to suffer unless they pivot. Check out this article from The Wall Street Journal for more information on this latest messy situation in the marketing industry. Link: https://lnkd.in/gWaudxfP

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Let’s make #digital more personal. Join us next week at #FBF2024 as we dive into blending innovation and empathy to humanize digital.  #DigitalFirst #DigitalBanking #Banking #FinancialBrandForum2024

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The Trade Desk's recent earnings report higlighted its shift in focus from the "open internet" to the rebranded "premium internet." With CEO, Jeff Green, emphasising the distinction between the two. The company has traditionally positioned itself as a champion of the open internet, but now it’s drawing a distinction between spammy content on the open web and high-quality content it wants to offer advertisers. Green noted that there is growing awareness about the role of walled gardens in distributing low-grade advertising inventory and the brand suitability risk of user-generated content. Is he right to highlight the ad-to-content ratio across walled gardens being "through the roof" and brand safety concerns around user generated content? You bet he is…. But not all walled gardens are the same and certainly it’s hard to argue the open web doesn’t have its own set of problems. The Trade Desk's focus on the premium internet aims to differentiate high-quality content from low-quality content and provide advertisers with more effective and safer ads, with The Trade Desk repositioning itself as a champion of high-quality, which is absolutely the right path to be taking in my view. https://lnkd.in/ejYcSYdB

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Gen Z is reshaping the digital landscape. In this episode of our Digital Thoughts series, the Director, Industry Solutions Strategy, Financial Services Larry Bevens discusses Acxiom’s latest research on Gen Z's #CX preferences and how brands can adapt to their needs. acxiom.info/4anjRkz #MarketingMadeBetter

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In order to work around Google's new #AI search summary/overview marketers need to think about mid-funnel content that LLMs cannot produce (calculators, expert advice, tools, guidebooks, comparison tables) given consumers will read the summary and go straight to the next step of their journey. This is a must read for all digital marketers who drive digital conversion, SEO and mid- funnel conversations from Econsultancy https://lnkd.in/dRvYuwEZ #LLM #DigitalMarketing #SEO #AI

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I love reading 2025 trend pieces this time of year and thinking about new ways to market. I found a lot of great insights in this piece by Forbes on emerging B2B marketing trends - interesting views on the role of AI, content marketing, influencer strategies, customer communities and the importance of owned media. Check it out and let me know what trends you think will have the biggest impact in 2025. #marketingtrends #B2Bmarketing

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📆 Save the date! June 25, 2:00 p.m. ET. Discover how optimizing communications and leveraging analytics can lead to an improved payment experience for both the customer and the company. Don't miss our insightful webinar - 'The Late Payment Playbook: Winning Strategies for Preventing & Collecting Late Payments.' Your seat awaits: https://lnkd.in/gik7ewMX.

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What’s a relationship without trust? My colleagues, Kelly Boyle and Mike Olson, help to break down three ways agencies can foster more trusting, fruitful, and lasting client relationships: https://ow.ly/1QUi30sEPcv #Agencies #ClientRelationships #DigitalAdvertising

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Elevate your banking product launches with proven marketing tactics. Explore our latest blog article to gain valuable insights and stay ahead in the evolving financial landscape.

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Personalization is often misunderstood by brands but commonly sought out by consumers. This Forbes article explains the common disconnect between brands and their target consumers.   “Personalization is not just about how you can sell more stuff to people through relevant, timely, and contextual campaigns….real personalization takes a more holistic view and operates across the customer lifecycle.”   When scaling personalization, it’s important to have a customer-centric rather than a product-centric mindset to offer a personalized customer experience at every touchpoint. https://lnkd.in/gy9ZGvyq   #CustomerExperience

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A recent TransUnion survey showed increased interest in earning money via a gig platform across all generations — with Millennials leading the charge. Read our report for more information on gig workers across age groups: https://gag.gl/1QfhGX #GigEconomy #IncomeGeneration #IncomeGeneration

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Pro tip: listen to our latest Two in Twenty podcast to learn how your content can set you apart from your peers. Link below.

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Captify®'s Search Intelligence can reveal what audiences are looking for in real-time. See how Captify and Magnite work together to help advertisers activate those insights on CTV. https://lnkd.in/eRnbM-_h

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Learn how you can utilize AI in your bank’s marketing to produce meaningful customer engagement. Join us in our free webinar and get valuable tips from a leading expert in the bank marketing field. 🤘Eric Cook, MBA https://lnkd.in/eph58xrU #bankmarketing #aimarketingwebinar #aibankmarketing #aimarketing #bmc4banks

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I read articles all the time about "the #death of the #CMO role" blah blah blah The biggest mistake #CMOs and #marketingleaders consistently make is thinking their role is only about 'marketing' Take a look at this data from McKinsey & Company that shows all the different pots #marketers have their hands in. There's the #traditional scope: Marketing ✅ (Side Note: Who are the 5% of marketing leaders not responsible for marketing? 🤔 ) #Advertising ✅ Content and #creative ✅ #marketresearch ✅ Communications ✅ Public relations ✅ #design ✅ Here's where it gets interesting: #artificialintelligence #pricing #productmanagement #sales and ecommerce #productinnovation #productinsights I would argue they left off: #events #culture and engagement #customerrelations #strategy #partnerships #corporatedevelopment You want to be an effective marketer? Here are Six Simple Steps Step 1: Make Everyone Around You Successful - Help them however you can Step 2: Make as Many Friends and Build the Biggest Network You Can Step 3: Plug in Everywhere Inside and Outside Your Company Step 4: Move Fast - Move Even Faster with Great Ideas Step 5: Speak in Business Terms, Not Marketing Metrics - Your CTRs and CPCs are making me want some 😴 Step 6: This is the big one...put the right team and tools in place

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Marketing, tech, and finance need to be on the same team if you want sustainable and lasting success in your marketing department, and as a company. Communication is key. Everyone needs to be on the same page, not just departments communicating with themselves. Get together for strategy building, and you'll find yourself with a clearer picture. #Marketing #MarketingStrategy #BusinessGrowth

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Global comms teams are increasingly leaning into data to manage their corporate #reputation. Understanding your exposure to #risks across your stakeholders is critical today's connected world. Drop us a line if you want to discuss.

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Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

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As marketers, we know that consumer behavior is driven mainly by emotions, not logic. That’s why defining an audience by passions—and speaking to those passions—can be an effective way to connect to consumers and capture attention in today’s fractured landscape.

I recently wrote an article in Business Insider on why a passion-based marketing strategy is effective for a company’s long-term growth. Take a look: https://lnkd.in/gdMgK-sQ

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