Lyle Rountree

5 BIG REASONS TO START CROSS-SELLING I see a lot of Dealers adding new services....BUT.... Is your sales team selling beyond your core offerings? Here's the need we see for CROSS-SELLING... 1. You Need to Diversify Beyond "Copiers" Print volume declines are placing increasing pressure on your traditional hardware and service revenues. 2. Customers Don’t See You as a “Technology Services Provider” You’ve invested in the infrastructure, but you’re having a difficult time “educating” customers on your full portfolio of technology services. 3. Sales Reps Aren’t Selling New Services Your legacy sales reps refuse to sell services to existing accounts and your newer reps don’t understand how to sell your technology stack yet. 4. Weak Customer Facing Sales Tools Your visual aids are busy, underutilized and/or fail to create a conversation that uncovers technology challenges beyond copiers. 5. MRR & Business Value Growth You want repeatable monthly profit streams that improve cashflow and dramatically increase the multiplier used for business valuation. Last week, I had the privilege of launching our CROSS-SELLING to WIN program with our awesome partners at Atlantic Tomorrow's Office... Maybe it's time for you too?

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In the digital age, a business's presence extends beyond the physical domain. The internet has revolutionized customer interactions, rendering an online presence as vital as a physical storefront. Yet, despite the digital shift, traditional print media maintains its significance in marketing. The challenge for business owners is to find a balance between online and print mediums to optimize their reach and influence. With our multi-channel approach to brand recognition, the best option business owners have is to gain a following digitally and in local print monthly. Connect with us and find out how this could look for you and your brand.

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Marketing School Email Marketing Show The Digital Marketing Podcast AskPat 2.0 Ignore everything else. Want to learn more? Dive into these podcasts and see how automation can level up your marketing game. Share your favorite takeaways! #EmailMarketing #DigitalMarketing #MarketingAutomation #newbraunfels #texas #businessowner #smallbusiness #AI

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What's better than an all original Digital Video Ad? A digital Video Ad with all original Branded Music - which we wrote, produced and built this new kick ass tourism video for Visit Glen Rose, Texas. New from the minds at Flat Five Marketing. #tourism #marketing #digitalvideo #digitalmarketing #jingles

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📅 I know many #printers will use the quiet time between Christmas and New Years to set plans in motion for 2025. ✏️ And I know that AI training will be on the 2025 to-do list for many business owners. 💰 And I know that participants trained using the AI Transformation Method™ will realize, on average, annualized gains in productivity of over $4000 after just the first hour of training! 🎥 Missed the webinar? Watch the recording: https://lnkd.in/gyWSYPNU

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Meaningful connections. We’ve worked for over four decades to create and maintain steadfast, engaging connections between organizations - even in industries like healthcare, politics, and insurance. When you partner with United Direct Solutions, your business sees incredible results. #directmail #marketing #printing #marketingstrategy #branding #printmarketing #digitalprinting #marketingstrategies #mailing #digitalmarketing #emailmarketing #business #Communication #digitalsolutions #digitalmarketing #digitalstrategy #healthcaremarketing #insurancemarketing #communicationstrategy #directmailstrategy #iptargeting #imbtracking #cmo #marketing #businessmarketing

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🎙 Breaking news. We were just named Ad Age A-List Standout Agency for 2024. 🙌🏼 Some context on the award. There are 13,996 agencies in the US (IBIS World), 25 agencies make the A-list. "It is the most prestigious honor in advertising. The recognition is awarded based on game-changing creativity, bold leadership, and the ability to point the advertising industry in new directions." - from Ad Age. A few highlights and learnings from the award announcement and strategy (this is the 1st time I've been part of a team to win this in my career): ✅ Move the needle for client/brand business outcomes and call out specific annecdotes. The article headline says it beautifully "McKinney Hits the Right Notes for Creativity and Efficacy". And small specific details are key. For example, they mentioned Popeyes leapfrogging KFC to become #2 for market share in the category since we took over the account. And in the case of Little Caesars Ad Age even mentioned a funny anecdote we included from the CEO of Papa John's giving a nod to Little Caesar's hypercharged sales volume on their earnings call. "We don't talk about them a lot because they are not public, but credit card data we have suggests they (Little Caesar's) are doing really well." One of my favorite quotes on this how to call out anecdotes to tell a great story is from Jad Abumrad an epic storyteller from Radiolab fame. He preaches to "Chase the little sh*t". It's the cognitive effect of how paying attention to the smallest of details reframes a story to have a much bigger impact. ✅ Social Impact Matters. If you are going to talk the talk you gotta walk the walk. Ad Age mentioned naming our first female president in our history (grateful to work with Gretchen Easton Walsh), obtaining B-Corp status, and our partnership with VCU Brandcenter in breathing life back into Creative Circus (a storied ad school) with an updated curriculum for a new generation of creatives. None of this is possible without all the blood, sweat, and tears from our McKinney Squad, brand partners, and the community that supports us and our brands. Also, a huge shout out to the agencies who also made the list continuing to push the boundaries with great work. What a phenomenal accomplishment ya'll. I could not be prouder. I've linked to the full article in the comments below 👇🏼 #AdAgeAList #advertising #marketing

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Be careful when you make collection threats.  That's the lesson of Lamar Advertising versus Modifications of America.  Here are the facts. #collections #LamarAdvertising #modifications

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"landscapebmanagement" and 3 customer testimonials that read, "Lorem ipsum dolor sit amet, consectetur..." Your brand's appearance matters 😖. You wouldn't show up to a client meeting looking like this guy. You want to make a great impression. But yet... These are two embarrassing website homepage errors I saw this week. One was on a $50M landscaping company's site. Typos are part of life. Even when you have 7-10 people review things, a few small ones will slip through now and then. But do you want prospective landscaping clients to see your marketing and feel like details aren't important to you? Do you want them to assume you don't care? Are you "looking in the mirror"? Your image matters. Pay attention to details. Buy some new "clothes". Take a "bath" and get a "haircut" (metaphorically speaking). #landscaping #lawncare #treeservice

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💡 Planning for Success: Key Questions Exhibit Planners should be asking for their 2025 trade show exhibitions💡 As we gear up for 2025, achieving exhibition success is more critical than ever. With evolving social trends, attendee expectations, sustainability considerations, and tech innovations, it’s essential to take a strategic approach and join all the dots to achieve business success. Whether you're planning your first exhibition or you're a seasoned pro, asking the right questions during the preparation phase can set you up for exhibiting success. Here are 5 critical questions every exhibit planner should be asking themselves right now: 1️⃣ Why am I exhibiting? Are you focused on lead generation, brand awareness, networking, or launching a new product? or are you exhibiting because you have always done the same show year in year out regardless of your outcomes? A clear "why" will shape your entire business growth strategy. 2️⃣ Who is my target audience? Understanding your ideal attendee helps tailor your messaging, booth design, and engagement tactics. Who are you trying to attract, and how will you resonate with them? 3️⃣ What’s my budget—and how will I maximise ROI and ROO? Exhibitions can be costly, so it’s essential to allocate resources wisely. What percentage will go toward booth design, staff training, promotional marketing, and post-event follow-up? 4️⃣ How will I measure success? Define KPIs that align with your objectives. Will it be the number of quality leads, attendee interactions, or follow-up meetings booked? Set benchmarks to track your progress especially if you have long sales cycles. 5️⃣ What’s my follow-up strategy? Did you know that over 70% of exhibitors don't follow up after the initial "thank you for visiting us" email? A well-thought-out post-event plan ensures you capitalise on your hard work. How will you nurture leads and maintain the sales momentum after the show ends? By addressing these questions, you’re not just planning an exhibition—you’re setting the foundation for meaningful engagement and long-term growth. Are you struggling to answer these questions? Don’t worry—help is just a click away! 🎯 💬 DM Me to book a free discovery session with me to assess your current strategy, identify gaps, and create a roadmap for success in 2025 using our TEO frame work. Let’s ensure your next exhibition is your most impactful one yet! What other questions do you think exhibit planners should be asking in 2025? #ExhibitionPlanning #tradeshows #exhibitions #TradeShowSuccess

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🚀 Elevate Your IMTS Game! 🎥 Trade shows like #IMTS are a golden opportunity for industrial manufacturers to network & showcase their products, but are you maximizing their potential? 🤔 Many companies invest heavily in booths and travel but miss out on leveraging video marketing effectively. 📈 Here’s how to supercharge your trade show marketing: 1️⃣ Live Event Coverage: 📹 Use videos, live streams, and podcasts to capture and showcase your product demos and customer interactions directly from the show floor. 📸 Snap photos of your bustling booth and engaging interactions to create buzz and attract more visitors! 2️⃣ Conduct Interviews & Gather Testimonials: 🗣️ Interview industry experts and influencers for valuable insights. 🤝 Capture authentic feedback from customers and distributors to boost your credibility. 3️⃣ Equipment Essentials: 🎥 Ensure you have the right recording gear or hire a professional to capture the unique moments and interactions that set you apart. Don’t just attend—make a memorable impact with strategic video marketing! 🌟 #TradeShowMarketing #tradeshows #IndustrialManufacturing #LiveEventCoverage #B2BMarketing #ContentCreation #TradeShowSuccess #IMTS2024

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Discover how AI, emotional advertising, and strategic partnerships are shaping the future of marketing. Download the State of Audio: Trends Report for actionable insights. https://ow.ly/ZUQG50TK3Qf

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