Danny Weisman

Today, Havas Media Network launches a groundbreaking research paper that combines Lumen Research’s predictive attention models with Brand Metrics’ brand lift studies to uncover the drivers of brand awareness, consideration, preference, and action intent. “What do 9,000 brand lift studies teach us about attention and memory?” analyzes over 9,000 campaigns, involving 1.8 million respondents and 5.6 million impressions, and finds a clear positive link between attention and these brand metrics. This study integrates viewability and frequency data with scaled brand lift responses. While attention metrics have grown rapidly, they’ve been underutilized in media planning—until now. "Our study with Lumen Research and Brand Metrics bridges this gap, offering actionable insights to embed attention into planning and activation," said Jonathan Waite, Global Managing Director of Mx, Havas Media Network London. Read the full report here: https://lnkd.in/gSUQ4Cin #HavasProud #ResearchReport

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What does attention mean for your brand’s success? One thing is certain: longer attention times are closely tied to greater brand lift – from awareness to purchase intent. Focusing solely on lower funnel metrics is no longer enough; attention metrics are also critical in driving advertising effectiveness throughout the entire funnel. Discover how optimising attention can elevate your brand strategy in our latest whitepaper 👇 Havas Media Network | Havas APAC #HavasMediaNetwork #BrandLift #Whitepaper

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📣Listen up, marketers! DISQO just dropped fresh TikTok Advertising #insights. 📱 The social platform has remained front and center for short-form video ad dollars due to its diverse and loyal audience - despite the looming ban. Our new report covers: 👉 The demographic makeup of the TikTok audience 👉 Receptivity to current ads on TikTok 👉 Behavioral impacts of TikTok content 👉 Where consumers might go if TikTok is banned in the US Download it now for the data-driven #insights: https://hubs.li/Q02BJY4B0

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Brands like Sanofi and agencies like IPG are all in on activating media more sustainably, and in a way that improves campaigns. How are they doing it? They're focusing on the positive correlation between performance and lowering carbon. That starts by ridding campaigns of waste -- whether that waste is in carbon or ad dollars. Scope3 Chief Commercial Officer Brenda Tuohig shares her tips for navigating the new math of media waste reduction in the latest edition of The Current - read it now: https://lnkd.in/gRDGx7Pa #sustainablemedia #greenmedia #adtech #digitalmedia #sustainableads

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Creative ideation can definitely help deliver brand growth!

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In light of Kite Hill PR’s Retail Media Network playbook release, Tiffany Guarnaccia shared her insights with Agility PR Solutions on how communicators can leverage and navigate launching into RMNs. With advertising spend in the sector reaching unprecedented heights, communicators have an amazing opportunity to utilize RMNs to enhance brand visibility. Click the link below to find essential strategies to unlock the potential of RMNs. #RetailMediaNetworks #BrandStrategy #AdvertisingTrends

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Holiday Harmony: Creating Inclusive Campaigns for Diverse Audiences In our latest blog, we explore how brands can build culturally relevant holiday campaigns that resonate with multicultural audiences. Learn how to honor traditions authentically and engage with consumers on a deeper level. Creating holiday campaigns that feel authentic to multicultural consumers requires understanding their unique traditions and values. In this blog, we provide actionable tips for building inclusive and impactful holiday campaigns. Read the full blog here: https://buff.ly/4fxUnDB #HolidayMarketing #MulticulturalCampaigns #CulturalRelevance

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How can marketers target Gen Alpha as the lines blur between tween and adult? Helenor Gilmour shares her expertise on the brands that target Gen Alpha before any other demographic, and how that strategy benefits brand loyalty as they grow. https://lnkd.in/efKaKETx

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Agencies including IPG Mediabrands, Omnicom Group, Publicis Groupe, BarkleyOKRP and Serviceplan Group are leading programs to make marketing more sustainable. https://lnkd.in/e9GdNqFM #AdAgeBestOf

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Paid, earned, shared and owned — “PESO” — represent the full interconnected landscape of channels for distributing your firm’s messages to your target audiences. The PESO model, brainchild of PR thought leader Gini Dietrich, has now been around for a decade and was updated this year to reflect the many changes that have occurred in media since she first published it. In our work at Page 2, we are constantly striving to translate the PESO model into a workable action plan specifically relevant to our law firm clients. In that spirit, we are going to tackle the four media types in a different order, starting with earned media, something that matters a lot to law firms — and causes law firm marketers no small amount of anxiety.

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In a world saturated with digital ads, Gen Z craves real, tangible experiences—and direct mail is delivering exactly that. 📮💭 From personalization at scale to irresistible creatives, our latest article explores how direct mail is evolving for the future, not the past. Head to our blog to learn how to capture Gen Z’s attention with direct mail that converts: https://lnkd.in/g8dmKZBi #DirectMail #GenZ #MarketingTips #SeQuelDelivers

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Niche or targeted podcasts offer a powerful opportunity for brands to connect with audiences in a meaningful and impactful way. By targeting highly engaged listeners with specialized interests, brands can foster deeper connections, enhance loyalty, and drive conversions. Read our latest #blog post to understand how your brand can capitalize on the deep engagement these shows foster. #podcasting #advertising #engagement https://hubs.li/Q02SWZnh0

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Omnicom’s proposed acquisition of Interpublic Group (IPG) is keeping marketers guessing. And what they’re asking for reads like a greatest-hits playlist of curiosity and trepidation. How will this shake up their agency model? What’s the ripple effect on competition? Will consolidation mean fewer options or better services? Will there be further M&A? What’s the fallout for the smallest players? And the question on everyone’s mind: what’s next? In this piece by Seb Joseph and Kristina Monllos, we speak to Ryan Kangisser of MediaSense, Lisa Colantuono of AAR Partners, and Brian Wieser, CFA.

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Engagement has become the new currency of media success, requiring us to think differently about measurement. On Spin Sucks, Gini Dietrich offers her strategies to communicators navigating this new media landscape. https://lnkd.in/grfsu248

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On Breaking and Entering Media’s latest episode, Kate Kenner Archibald discusses the value of blending the art and science of marketing.

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