Daniel Perez

📺 TV advertising has evolved dramatically, shifting from age-and-gender targeting to advanced audience-based buying. Alison Levin, NBCUniversal’s president of advertising and partnerships, discusses this transformation on the latest AdExchanger Talks episode. Discover how advanced targeting improves ad relevance over traditional demo-based methods. Tune in to hear more!🎧

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Made for Advertising sites have had a tough year. Google has hit them twice from a rank ability perspective, and as other platforms continue to prioritize helpful, informative content, MFAs will continue to suffer unless they pivot. Check out this article from The Wall Street Journal for more information on this latest messy situation in the marketing industry. Link: https://lnkd.in/gWaudxfP

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Excellent listen on the AdTechGod (™) pod with Catherine Perloff. A good glimpse into a bunch of topics from this year and into next: consolidation, shortening the supply chain, transparency, fraud, the role and impact of walled gardens, challenges creators are facing, and the influence of AI in journalism. Great to hear from the journalist perspective who can drill down clearly to the big key takeaways.

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Digitalzone’s VP of Marketing recently shared the latest insights on the landscape of B2B buyers on the MarTech Podcast – you definitely won’t want to miss this episode. Check it out below.

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In a rapidly evolving marketing landscape, what sets successful brands apart? Industry leaders from Rokt, Cincoro Tequila, The Wall Street Journal, and Veronica Beard came together in NYC to share their insights on authenticity, relevance, and the delicate balance of AI and human creativity at the most recent Marketers That Matter®, a 24 Seven Talent company, Forum. We're sharing the insights from the full conversation here: https://bit.ly/4fipxit #marketersthatmatter #mtm #marketing #AI #brand #brandvoice #blogpost #marketinginsights

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I thought this was a great example of how advertising goals can align with culture and impact. Transformative approaches to leadership need to be in alignment with other strategies, and with leadership and data being so tightly intertwined, it makes sense that forward-thinking businesses are thinking about advertising in the context of their long-term organizational goals. #Culture #Advertising #Leadership

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We are so excited to formally announce our partnership with Slalom! We aim to help marketers take the drama out of their data through our newly developed Marketing Taxonomy Assessment offering - A combination of the industry-leading Marketing Data Standards technology of Claravine and the global consulting power of Slalom. You can find out more at the press release here: https://lnkd.in/eb7hfESh Thank you to Nick Miller, Vanya Jakovljevic, Kamrin Coffey and Alyssa Riley for getting this exciting partnership rolling!

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Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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A compelling argument for the importance of experiments and the use of Bayesian modeling. The objection/notion of isolated, walled garden experiments is slowly becoming obsolete. As advertisers increasingly leverage open-source or proprietary geo/user-based experimentation on their own internal metrics, the need for incrementality testing as the gold standard for establishing media causality becomes undeniable. Incorporating experimental data into a Bayesian framework should enable more accurate and actionable insights in this regard.

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𝐇𝐨𝐰 𝐰𝐞𝐥𝐥 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐫𝐮𝐥𝐲 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐩𝐚𝐢𝐧 𝐩𝐨𝐢𝐧𝐭𝐬 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬’ 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬?   Join us for an exclusive webcast where GLG market research professionals Per-Henrik Karlsson and Shuvro Mainuddin will share invaluable strategies for understanding your customers on a deeper level, refining your product strategies, and crafting compelling marketing messages. In this interactive session, you’ll learn the importance of accurate, unbiased, and actionable VoC research, along with strategies for implementing a successful VoC program, effective customer segmentation techniques, the optimal blend of qualitative and quantitative data, and methods for ensuring your research resonates with stakeholders and drives actionable results.   Register now to secure your spot! https://ter.li/3y6wah #GLG #APAC #ComplimentaryWebcast #VoiceofCustomer #CustomerInsights #GLGResearch #Webcast

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Learn what it takes to crack the code on lead generation

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Can you get big results with advertising? Yes, you can! On today's episode we talk with Debra Bowers who shares how she helps clients get great results and shares insights on key ad strategies in new channels like streaming / connected TV. Remarkable Marketing Podcast

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Great article - these points still resonate for me on the #CMO role: **Data-Driven Insights**: Leverage data insights to drive strategic decision-making (but you have to HAVE the data). This enables CMOs to better understand customer behaviors and preferences, leading to more effective targeting and personalization. **Expanded Organizational Influence**: CMOs are now playing a more integral role in business strategy. Their influence extends across various departments, enabling them to contribute to broader organizational goals and drive innovation (marketing spread more thin as their stakeholders now reach the entire organization plus clients). **Enhanced Customer Journeys**: With the rise of digital platforms, CMOs are tasked with creating seamless and engaging customer experiences across all touchpoints. This requires a holistic approach to managing the customer journey, ensuring consistency and satisfaction at every stage (but requires insights shared from the business that marketing doesn't often receive).

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I've penned a little something for the marketing tech wizards over at MarTech. The subject? ABM Platforms! Is it all “huzzah!” or just a mighty “blah”? I embark on a hearty investigation of how these technologies cracked open the very vaults of digital media for the #B2B marketing crowd. Laying out the trifecta of roles #ABM platforms tackle: Predictive Analytics, Account-Based Programmatic, and Account-Based Measurement. And then, hold onto your hats, because I dive—like a Sinclairian sleuth—into the murky hidden costs: inter-departmental wrangling, annual fees that curl the toes, and the complexity of operating these self-service platforms. In a thrilling final act, I propose some exciting alternative approaches. Prepare for thrills, spills, and don’t worry, they all live happily ever after. Dive in below!

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Thanks MarTech Series for the chance to share a few tips on search optimisation and marketing, along with what we have been up to at Yoast recently! #SEO #digitalmarketing Newfold Digital #search

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According to Lotame's The State of Data Collaboration: A Global Perspective report, 98% of marketers are struggling to fully harness their data. So, what's the path forward? Data collaboration platforms could be the solution that can help marketers integrate data, break down silos, and unlock new use cases. #Martech #DataCollaboration #FutureOfMarketing

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Always a treat talking to the mighty Drew Neisser. Drew's built one of the most vibrant communities in B2B. I loved chatting about unbundled ABM – and the importance of approaching Account-Based Marketing systemically. By the way – stay tuned. We have some big announcements in the upcoming weeks about unbundled ABM, both understanding it better, and also helping to provide some solutions that will give companies more choices about how to unlock account-based digital marketing. #B2B #unbundledABM

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