Damian Garbaccio

NEW EXECUTIVE INSIGHTS: This article on Open Source MMM and Internalization clarifies many of the questions and confusion executives have. It also provides best practices for establishing a Unified Marketing Measurement capability. https://bit.ly/3zK506h #MMM #marketingmixmodeling #digitalmarketing #IpsosMMA

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AI agents not only automate tasks, but they also play an instrumental role in redefining the workflow. https://ow.ly/MA3b50UfOfK #marketing #martech #technology

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#IndustryInsights 💡 How can broadcasters engage audiences across multiple platforms while embracing innovation? 🎙️ Dalet’s Robin Kirchhoffer shares strategies for repurposing content, adopting story-centric workflows, and using data analytics to tailor content to audience preferences. 👉 Discover more insights in this exclusive Q&A: https://hubs.li/Q030HTST0 #BroadcastInnovation #AudienceEngagement

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Discover how Generative AI transforms marketing strategies for Chief Marketing Officers (CMOs), leveraging AI-driven customization, predictive analytics, and human-AI collaboration. https://buff.ly/3KxGA2g #DigitalTransformation #GenAI #ModernMarketing Sumit Dave [L.I.O.N] | Rishu Sharma

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Tired of campaigns that miss the mark and budgets that vanish into the ether? In this article, Mike Pastore dives deep into the murky world of data quality, giving you the tools to: --Uncover the secrets of "good data" and how it can transform your campaigns --Diagnose the data dysfunction plaguing your marketing efforts --Learn battle-tested techniques to conquer data quality issues once and for all Stop fighting uphill battles with bad data. Conquer winning data strategies with this helpful guide: https://lnkd.in/e_2S_uQb #marketing #marketingoperations #data #contentmarketing

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Tap into Claritas' powerful PRIZM® Premier #segmentation to understand the shopping habits, media choices & favorite products of the top #massmarket consumer segments. Download this #infographic now for free insights! > https://lnkd.in/eyqYrnvT

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With privacy measures and data protection becoming key priorities for modern marketers and advertisers, how will adtech shape up to meet changing market needs? Andrew Pascoe, Vice President Of Data Science Engineering at NextRoll weighs in with a few thoughts: https://ow.ly/6GB950UB1Ht @NextRoll, Inc. #marketing #martech #technology

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Quora Partners With Bombora to Provide B2B Audiences, ABM Targeting to Advertisers https://ow.ly/5uv450UobEB #marketing #martech #technology #Quora #Bombora

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Beyond guesswork: Audiense webinar explores how audience intelligence de-risks and optimized CPG product launches. Learn more! #audiense #audienceintelligence #ai #innovation #consumercentric

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Anthony Rotio, Chief Data Strategy Officer at GrowthLoop said “Low match rates are detrimental to advertising campaigns. False positive matches, driven by ‘fuzzy match’ algorithms, can be even worse. Marketers have struggled with this challenge for far too long, but we don’t have to accept this as the status quo. Precisely targeted advertising is crucial for marketers, especially in the wake of ongoing third-party cookie deprecation. Our partnership with TransUnion can help marketers spend their advertising dollars wisely, reaching the right customers without disrupting audiences who might benefit from a different campaign in the future.” https://lnkd.in/g9gTaSK8 #GrowthLoop #TransUnion #Partnership #Targeting 

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2025 predictions are in: Curation will continue to be a dominant form of buying, and we'll see next-generation curation solutions emerge as a way for buyers to drive outcomes against specific KPIs. Read OpenX CRO Matt Sattel's full prediction in ExchangeWire here: https://bit.ly/3VJgMpV

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Read the latest by Greg Kihlström for MarTech - Implementing #AI into MOps, from campaign launch to refinement and optimization https://buff.ly/3QYNKA9 #marketingops #marketingoperations #marketingai

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