Christine Yaged

Secrets I learned from working with payment processors... Turns out we’ve been lied to. #1 Most people think they’re getting paid fairly, but it turns out most merchants have hidden fees, tiered fees, OR none-transparent structures Secret insight: request a breakdown of every fee and compare it to their contract #2 Most sales teams are incentivized to upsell not SERVE the customer… GOOD modern-day sales people find solutions to real problems. Secret insight: If you’re getting pitched RUN, make sure they’re understanding your business #3 Automation isn’t enough Without human oversight, there will be fraud, errors in invoices, and payments. Secret insight: Make sure automation is combined with a customer-first mindset This is a universal business lesson.. Make sure to dig deeper, hold your partners accountable, and ask better questions If you’d like recommendations on trusted processors shoot me a DM!

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When I realized I was looking at funnel optimization the wrong way... https://lnkd.in/gY7zCkBn Mikael Dia, Founder of Funnelytics showed me how and I've since used this approach to increase conversions on Order Form (6 - 9%) and on a Landing Page (from 8% to 26%).

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💼🚀Invest in Newsmax Today!🌟 Now’s your chance to invest in Newsmax Media, Inc.! The SEC requires investors to be Accredited Investors, and you can qualify with one of the following: 1️⃣ Income of $200,000+ in previous two years ($300,000 for joint income)   2️⃣ Have a net worth of over $1 million Invest now to be part of this fast-growing news network! 📈 Get qualified and join the future of news today! 👇 https://lnkd.in/eiKFAGH5 #Newsmax #GoingPublic #InvestmentOpportunity #IPO #NewsIndustry #BusinessUpdate #FinancialGrowth #InvestInNewsmax #PublicListing #InvestorNews This is a paid advertisement for Newsmax’s Regulation D Offering. Additional information on the company and risk factors related to the offering can be found in the offering circular.

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This is not your typical podcast episode. We just went deep on all the web3 growth strategies we're seeing work today! Definitely one you won't want to miss. Thanks for having me, Jax!

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tl;dr: Finding external advocates for your product is one of the most foolproof ways to build developer trust. If you’re generous enough with your incentives, loyal customers don’t just become endorsers — they become revenue-generating machines. Your biggest fans could be generating 10% of your revenue. At ScraperAPI, our affiliate program did just that by converting loyal users into top salespeople. Here’s how we spotted the opportunity: We realized that a lot of our customers would outsource web scraping tasks to freelance software engineers who would use the same tool over and over again for different companies. That left us with a great opportunity to build relationships with those freelancers who had the potential to bring us more and more new customers over time. Here’s how we did it in practice: It’s super simple. We offered killer incentives to everyone involved: -25% recurring commissions for affiliates -10% first-month discount for the new customers they referred Because our product was well-designed and easy to use, freelancers were happy to recommend us over and over again.

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You don’t want to miss this 🔥. 29 signed up so far! RSVP and use coupon “BRANDALLY”at checkout for a free ticket: https://lu.ma/ql5xve61 #seattle #seattlecontentcreator #seattlebloggers #microinfluencer #fyp #meetup #seattlelife #whattodoinseattle #spaceneedle #contentcreator #influencers #marketing #seattleevents

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Check out our recent case study for a Shopify website We teamed up with Pinkergreen (who assisted w/ UX & design) Outcomes from work? Conversion rate up ⬆️ 60% Avg order value ⬆️ 7% Upsell value (within 45 days) $8100 SEO up ⬆️ Bounce rate ⬇️ Check out the full case study below with more info on process & outcomes

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DTC brands - It may not be comforting, but it's the damn truth. Why your email revenue is stuck ⤵️ ❌ Poor list hygiene ❌ Generic messaging ❌ Poor list segmentation ❌ Ineffective subject lines ❌ Inconsistent send schedules ❌ Over-reliance on engaged subscribers. Sound familiar? The solution isn't complicated. Yet, so many overlook it: ✅ Expand email reach ✅ Optimize for mobile ✅ A/B test consistently ✅ Segment your audience ✅ Focus on customer LTV ✅ Personalize your content ✅ Integrate email w/ other channels True brands build loyal customers. (Not just random subscribers) My point? If your email revenue is stuck, it's time to rethink your strategy.

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This will sound "duh" but a lot of new DTC brands don't realize it until it's too late. Invest in really good photography. The difference between a forgettable eCommerce site and one that gets the order (besides a good story, good marketing copy, and social proof) can come down to the quality of the creative assets. In a world of a million knock-offs and shoddy products, showing high-quality photographs of your actual product in the hands of real people in a genuine setting: big difference. We've never had a situation where we've had too many great photographs. The more the merrier. If you're a DTC Brand CEO looking to boost your revenue, then grab 'The 5 Ways High-Performing DTC Brands Get 10-20% eCommerce Conversion Rates'. This guide reveals the 5 tactics that the highest-performing DTC brands employ daily to achieve 10-20%+ conversion rates on their eCommerce websites. Note: If you don't see my comment below with the link, choose 'Recent Comments' in the dropdown below my post.

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I couldn’t agree more with Eric's perspective: Buying iOS at scale should be a cornerstone of your programmatic strategy. Why? 1️⃣ Zero competition: While much of ad tech chases IDs, iOS offers a wide-open lane. 2️⃣ Fraud-resistant: Fraudsters avoid iOS because it’s less lucrative for them. 3️⃣ Better value: Lower CPMs + actual human targeting = higher efficiency. Congrats to Eric on a fantastic conversation—I’m thrilled to see this critical point being emphasized. Let’s shift the focus to where it really matters.

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Not all CMS platforms are created equal. How do I know? We've powered agencies and marketing technologies alike, where websites were just a means to support the broader goals of a franchise’s business. If you're relying on a single agency or platform to handle your paid ads, social media, listings, reviews, websites, content, advanced SEO—all of it—you’re doing it wrong in 2025 and beyond. The franchise space comes with unique complexities and technical requirements, from corporate to local management, and native integrations with industry-specific tools. These alone demand technical expertise—not to mention design, testing, Google updates, and more. Do you really think your websites are reaching their full potential in their current setup? Are your franchisees happy with their websites? Join us, we were built for franchise. #franchise #websites

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DTC brands: If you’re optimizing your website for desktop over mobile, I'd highly suggest flipping priorities. At Anatta, we see at least 70-80% of site visits happen on mobile devices. If you’re not designing for mobile first, you’re designing for 20% vs. 80%, and that math just doesn’t math. This is also why it’s so important to get mobile usability right. We did a user study with our friends over at M.Gemi in which we showed them the behavior of their customers on mobile vs. those on desktop devices. On mobile, we could clearly see users’s eyes darting everywhere, telling us that they were distracted. When using their mobile devices, people are cooking, they’re taking care of their kids, they’re playing video games, they’re talking to their partner, they’re in the bathroom... all while shopping on your site. If you’re competing against that, you have to consider what type of experience you’ll need to design to - at the very least - capture their attention long enough for them to add-to-cart or bookmark your site for later. Getting all of those mobile attributes right - the sizing of buttons, the sizing of text, the placement of content and elements, and being mindful that there’s not too much on-page clutter - is so key… Because on mobile, you’re not just up against your competitors for someone’s attention. You’re competing with all of the many, many things going on in their life. #mobileux #ecommerce

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Invest in Newsmax Today! Now’s your chance to invest in Newsmax Media, Inc.! The SEC requires investors to be Accredited Investors, and you can qualify with one of the following: ​➡️Income of $200,000+ in previous two years ($300,000 for joint income)   ​➡️Have a net worth of over $1 million Invest now  to be part of this fast-growing news network! Get qualified and join the future of news today! https://lnkd.in/gmbJzeY7 #Newsmax #GoingPublic #InvestmentOpportunity  #NewsIndustry #BusinessUpdate #InvestInNewsmax #PublicListing #InvestorNews #newtothestreet This is a paid advertisement for Newsmax’s Regulation D Offering.  Additional information on the company and risk factors related to the offering can be found in the offering circular.

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“Consolidation doesn't have to be negative!” Listen to Daniel Keiper-Knorr of Speedinvest discussing the current market situation for early-stage startups on the latest episode of the TNW Podcast 👇

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Hot take 🔥: Though it may seem like every hip CPG brand is making money and going to the moon... a lot of them aren't 👇 1. A lot brands will continue to go out of business due to over-selling and making long-shot investments in thin margin/ROI marketing efforts and channels with long payback time horizons. P.S. Don't give the farm away to get on the shelf or reach your customers. 2. Cost of capital is really expensive right now. I've seen a lot of brands not taking lender UCC filings / foreclosure seriously. I've seen 2 brands in last year foreclosed on by lenders. No, lenders don't want to foreclose on your assets and operate your CPG business... But they will. ___________ If you’re an executive, owner, or investor and want to understand what value you should be getting out of your finance team or learn better corporate cash planning techniques, download my free book linked in my bio 📕✌️

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There are few companies in crypto/fintech space (GameFi/iGaming included) that actually have a compelling GTM. 99% of the time, it's either: - Generic awareness with actual acquisition focus (Galxe campaigns, growing Twitter followers, meaningless threads) - Hardcore acquisition, PPC/direct/programmatic campaigns directly to an app page Neither of these work. What does work though, is both concepts combined: 1. Build awareness with influencer content (that also directs acquisitions, and provides social proof) 2. Aggressive ad campaigns on the foundation of pre-built awareness You cannot do either successfully without the other in place

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Turn one event into 2.8+ million impressions? New case study w/ Vin Matano 🐝 and Demandbase out now! - Follow our DICE framework to maximize your event ROI so you don’t have to roll the dice with in-person content. D-esign I-deate C-apture E-dit - DESIGN your event content plan before the event. Factor the RSVP list, influencer partners, and key marketing messaging before the start time. This will inform the topic selection and shot planning during the event. The more homework you do upfront, the easier it is to hit a home run at the event. IDEATE on content topics and thoroughly prepare. Be intentional and formulate a concrete shooting plan. This can include video topics, storyboarding, branding, and questions for the participants. You want to focus primarily on execution during the event, so it’s key to get the preparation in order. CAPTURE your event in a versatile manner. Now that you have your content plan, you can focus on 1) DOCUMENTING the event and 2) CREATING original content at the event. You want a fair balance of both so you can produce versatile videos (short form, interviews, hype video, recap, long form) with original b-roll. EDIT your raw assets into usable content. Think carefully about how you want to distribute the content. Fast-paced short form is great for organic social while more cinematic shots can serve as promotional reel for future events and sponsor activation. DO NOT post anything raw. Create with audience enjoyment top of mind. - Watch the full video for a detailed breakdown. Hosting an event and interested in turning it into a content factory? Hit up EventShark 🦈

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A killer blueprint for how to maximize value on premium domains. Friend.com founder @AviSchiffmann recouping his $1.8M investment in less than a week? I’d call that a win! 🏆 #domains #branding #growthhacking

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There's a new growth strategy on the block. And I'm dubbing it "The U-Haul Playbook." It's when a founder moves to where their target market lives. Not everyone can do this. Few should. But the real takeaway is in understanding why this matters. Customer discovery is the most important activity for a startup founder who is in pre-market phase, MVP phase, or seed stage. Spoiler alert: the importance never ends, but the tactics can change as you grow. I wrote a bit about this trend and how to think about customer discovery in my latest beehiiv for Five Four!

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