Craig Swerdloff

It can take 2-3 months just to get approval to run ads for RMG operators. That’s before you even think about testing, scaling, or optimizing campaigns. It’s frustrating, it’s slow, and it’s filled with red tape. But having someone on your side who knows the ins and outs of this process is everything. Here’s what it actually looks like when you’re trying to launch a campaign in this space: Month 1: Compliance Checks & Waiting Around You’ve filled out every form, submitted all your documents, and followed every rule in the book. Now you wait. And wait. If you’re lucky, you’ll get feedback from Meta or Google saying you missed some tiny detail. If not, your account just sits in “review” for weeks. Month 2: Maybe Some Progress...Maybe Not If you get approved on one platform—great! But don’t get too comfortable. You might find out that the ad creative isn’t compliant or your landing page needs tweaks. Best case? We launch a small campaign to test the waters. Worst case? We’re still going back and forth. Month 3: Finally, Some Traction! By now, we’re hopefully live on one or two platforms. But instead of blasting out your full budget, we need to scale cautiously. Spend too fast, and you risk getting flagged. Plus, the data we collect in these early stages is crucial for optimizing the long-term strategy. Here's why it's worth it: Most agencies rush in, set up a campaign, and are shocked when approvals don’t come through. They’re not built to handle the waiting, the compliance setbacks, or the constant pivoting. But we’ve done this before. We know how to navigate every roadblock and keep things moving. Because at the end of those 2-3 months, when everything’s finally dialed in, you’re not just live—you’re set up to scale. 🔥

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How do you create a business in an untapped #niche? Keep your eyes open for pain points that “irk you.” Hear the Municibid & Surplus.com stories from Greg Berry in the latest #WildBusinessGrowth podcast: https://lnkd.in/esiydX2x MaxPodcasting #ProblemSolving

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Are class action settlements tracked as Marketing Campaigns? It feels like the $5 voucher being offered will have low redemption rates. However, for those who do redeem, there will certainly be incremental spend. Some cannibalization may occur for consumers who would have made purchases regardless and are now receiving a discount, but overall, I expect it to generate net incremental purchases and user traffic.

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Read on to discover how technical SEO ensures better rankings and user experience by improving your site's speed, crawlability, and indexing... #technicalseo #seo #blogging

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If the ads you're seeing on your various CTV channels are feeling a tad too personal, chances are that's more of a coincidence than truly hyper-precision targeting. Nevertheless, it's an opportunity to discuss advertising experience and the concept of personal vs collective/communal advertising (a really interesting challenge for a mass medium to consider!). I spoke to Mark Stenberg and ADWEEK about that fine line between creepy and effective . #advertising #targeting #ctv #experience https://lnkd.in/eK9X67MK

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So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

Conclusion: Measuring Marketing Expense Ratio (MER) is crucial for equity crowdfunding marketing agencies seeking to maximize returns and drive success for their clients' campaigns. Read more 👉 https://lttr.ai/ARqdU #SkyrocketEquityCrowdfunding #EnsuringHighReturns #InvestorEngagement #Crowdfunding #Equitycrowdfunding #Wefunder #MakeDataDrivenAdjustments #AchieveSuperiorOutcomes #crowdfunding #equitycrowdfunding

Just received word that DealerOn has completed their acquisition of Sincro, a DealerOn company. The biggest question in any acquisition is Why. It's generally 1 of 2 things More rooftops to insert current systems and expand market share, or new technologies to incorporate into the current book of business and grow revenue. As an active DealerOn affiliate, I'm curious to see what happens over the next 6 months. Could be good. Could be bad. Does anyone have experience with Sincro sites or services? I haven't worked with them enough to draw any conclusions. #automotive #website #acquisition

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Unlock the power of affiliate marketing for your business! Join me live tomorrow at 10AM PST/12PM CST on Facebook for an exciting conversation with Brandie, one of Renew You Body Butter’s Royal Elite Affiliates. With 3 years of being an affiliate, Brandie has seen firsthand how affiliate marketing can drive growth and build lasting partnerships. We’ll dive into how this holistic approach to networking and collaboration has transformed our journey, and how you can leverage it to boost your brand’s reach and revenue. Don’t miss out on this insightful discussion—tune in and discover the potential of affiliate marketing for your business!#renewyoubodybutters #affiliatemarketingprograms #NetworkingOpportunities #collaborationovercompetition #buildingrelationships #nasdaqentrepreneurialcenter #NASDAQ #WellsFargo

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Failure to diversify across selling channels is killing e-commerce businesses. I talk with A LOT of brands. And lately, many conversations sound like this: "Meta ads are broken." or this: "Amazon fees are killing us." The one thing they relied on isn't working, and now they're exposed and realizing they built a one-trick pony. A diversified distribution channel makes you less exposed when the one thing isn't your one thing anymore. That's why today's video is all about how to dominate on the Walmart Marketplace. How can you make your brand stand out and delight +120 million repeat customers? https://lnkd.in/e9giaa3u #ecommercebusiness #omnichannel #walmartmarketplace

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She tells my career story better than I ever could! Kait Stephens, it's an honor to be featured in your female leadership series. Thanks for shining the spotlight! #FemaleLeaders #WomensEmpowerment #Leadership #CareerJourney #SuccessStory #ProfessionalGrowth #Networking #DirectToConsumer #Ecommerce #Advertising #PerformanceMarketing #Digital

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The average American sees 100-350 ads a day. Yeesh. So, here’s how we help CMOs at CPG Food & Bev shops get more clicks against the competition. The #STANDOUT ! Process. We: 𝗦tart with objections → Define clear goals, perform audits, and prepare briefs. 𝗧arget the right people → Identify ICPs using lazer-targeted avatars 𝗔nalyze what's unique about you → Conduct competitor analysis to carve out a USP 𝗡ail your brand → Craft its voice and identity across all touchpoints 𝗗etermine the right channels. → Map out the customer journey on each channel 𝗢pen up to your audience. → Distribute content and ramp the reach up on social 𝗨nleash the power of data. → Go deep on the stats to optimize your strategy 𝗧ake everything to the next level. → Scale up marketing efforts with continual testing The result? hashtag #FreshExpress went from: — 18k Youtube views — 6k Pinterest Followers — & a 36 hour consumer response time in 𝟮𝟬𝟭𝟵, to: — 2.2 Million Pinterest users — 1.3 Million Youtube views — & Less than 12 hour consumer response time in 𝟮𝟬𝟮𝟰. PS: If you're a CMO or VP of marketing in CPG Food and Bev. And you're looking to become the only option for your ICP Just DM 'STANDOUT' And we can explore how we could bring you higher quality marketing at scale.

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Meta is rolling out big changes to health & wellness advertising from January 6-13, 2025, impacting data sharing. Good news: Aimerce.ai customers are already set up with compliant solutions like custom event tracking, automated event mapping, and first-party data tools to keep ROAS steady. If you are not using Aimerce you need to.

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Do you ever think about the freshness of your B2B data? You don't have to... if you're working with LBDigital. 🐦 Fresh as nature 🎯 Accuracy verified 📍 5+ Touchpoints 🆔 Multi-Channel identifiers 📧 Email Activation 🌐 Company family trees ⬇️ Find out more in our short blog - link in the first comment LBDigital >> Third party data that doesn't suck 🥤 #b2bmarketing #b2bdata #emailactivation #freshdata

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Will be done right before Thanksgiving week holiday shopping kicks in, Google's announcement sounded a lot like the HCU, and more -> Google November 2024 Core Update Is Now Rolling Out - What We Know So Far via Barry Schwartz "This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search." #google #seo

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New Episode! Marketing Strategies on Building Your Empire Podcast with SophieZo on The Word of Mom Radio Network. Authentic Marketing Strategies: How to Stand Out in a Trend-Driven Marketplace! In this value-packed episode of Building Your Empire With SophieZo, digital marketing expert Sophie Zollmann reveals game-changing strategies for developing an authentic marketing style that sets your business apart. Discover why following generic marketing trends could be hindering your business growth and learn how to create a unique marketing approach that resonates with your target audience. Key Topics Covered: Digital marketing trends vs. authentic brand messaging Developing a Unique Value Proposition (UVP) for effective online marketing Utilizing SEO tools like Google Trends and BuzzSumo for content strategy Content marketing techniques that align with your brand identity Social media marketing strategies that showcase your authentic brand voice Actionable Takeaways: Identify your business's unique attributes to craft a compelling UVP Leverage digital marketing tools to stay ahead of industry trends Create SEO-optimized content that reflects your authentic brand voice Implement social media strategies that attract your ideal customers Whether you're an entrepreneur, small business owner, or marketing professional looking to enhance your digital presence, this episode provides essential insights on building a distinctive brand in today's competitive online marketplace. Transform your digital marketing strategy and learn how to build a thriving online business that stands out from the competition. Listen now to unlock the power of authentic marketing in the digital age! Join us for The Building Your Empire Podcast with Sophie Zollmann anytime and connect with SophieZo, LLC at SophieZo.com, schedule a free digital success session, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube. Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  WordofMomRadio.com - sharing the wisdom of women, in business and in life. #AuthenticMarketing #DigitalMarketingStrategy #BrandBuilding #ContentMarketing #SEOTips #SocialMediaMarketing #EntrepreneurshipTips #OnlineBusiness

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🗞 CLIENT NEWS 🗞 1r's client NATURIUM talks about its success in offering jumbo-sized products online in a recent Glossy article “Jumbo [offers] brands the highest profitability, plus the consumer gets a better cost per fluid ounce, so it’s win-win,” said Naturium CMO Michael Kremer. “It’s also a win from a sustainability perspective,” he said, as the customer is purchasing fewer containers. “In the last 12 months, this jumbo has taken off, [with sales] growing 86% year-over-year on Naturium.com and 272% year-over-year on Amazon.” Sales of the jumbo-sized Vitamin C serum make up 39% of the brand’s total vitamin C business on NATURIUM’s e-commerce site. The brand has launched six new jumbo products in the last year. Read the full article: https://lnkd.in/e4PDcwNi And don't forget to buy your NATURIUM products here 😉: https://naturium.com/

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