Colin Campbell 🏔 🚲

🚨 Here’s a list of HubSpot updates a CRO needs to know about in 2025. 🚨 And in Q4, we updated or created a Playbook for Every. Single. One. At RevPartners, our Playbooks team takes the time and effort to stay on top of every new HubSpot feature. Why? We want to support CROs in the changing dynamic of their role. List Here: CRM Hub: 💻 CRM UI/UX Design ❌GDPR Enablement 🏡CRM Infrastructure + Asset Mgmt 🔮HubSpot Native AI Features Marketing Hub: 🧘‍♂️Intro to Attribution and GTM 📩GTM Sources (formerly Lead Acquisition Channel) 💯Lead Scoring Beta Sales Hub: 💸CPQ Discovery & Alignment 🖨️Sales Workspace 💝Non-Profit Foundational Playbooks Service Hub: 🤖Hubspot Chatbot 🖥️Help Desk Workspace Setup 🫶Customer Success Workspace Reporting & Analytics: 📉Reporting & Analytics 📈90 Day Trailing Conversion Rate Template 📊Secondary KPI Dashboards Ops Hub: 👨‍👨‍👦‍👦Data De-Duplication ✳️Token Rotation and Private Apps Commerce Hub: 💰Revenue Recognition + NRR (FinOps) 💡Pro-Tip: Clear data visibility is the KEY to knowing which lever to move to generate more revenue and grow your business. We'd love to help you achieve this and more in 2025! 🙌

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Most account-level intent data is vague, hard to action, and ineffective. Without access to explicit and actionable signals, far too many GTM teams settle for poor targeting, ineffective outreach, and lackluster results. It doesn’t have to be that way. 👉 You can have it all: Account-level data with rich context and person-level data that deliver targeted, timely, relevant insights that drive next-level results. To add even more context to the signals we surface and score for you, today we launched: - 150 million job listings signals (think open roles or skills/tech listed in job recs) - 8 million news signals (think fundraising events, 10-Ks, strategic hires) …spanning 40 million companies around the world. That’s just the beginning. With these signals (and the other 100+ product, website, community, and social signals we can surface and score for you), you can better understand company priorities, needs, and intent, and turn those signals into automated GTM plays—all in Common Room. 👀 Here’s a (small) peek at what you can do: - Create target burndown lists that auto-replenish daily - Stack news and hiring signals for even more effective GTM - Find high-fit, high-intent accounts with a keyword search - Drill down into full job descriptions and news articles - Identify decision makers across the account - Pinpoint what matters most to your buyers …all without ever leaving Common Room. It’s what we’re all about: More signals. More context. More intelligent go-to-market. For all the details 👇

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Outbound mistake: Underestimating the power of brand recognition 👇 Most sales teams focus way too much time of their outbound efforts on the coldest leads. - The org builds a huge list of named accounts - Named accounts are assigned to territories - Reps choose the coolest sounding logos showing intent - Then SDRs/AEs start dialing and sending out emails Sound familiar? This strategy won't work in 2024. ⛔️ Cold call pick-up rates are hovering around ~5% ⛔️ Cold email reply rates are around ~1%. Sure, your top reps will do better. But your entire org. will not. Your reps simply won't have enough at-bats for a generic strategy like this to work. And you can't build an org-wide strategy around what your best reps can do. 💡 Solution: "The list is the strategy" The answer to 2-5x the outbound results is choosing the targets more carefully. The time to value is way faster than upskilling everyone, which will take months. Help reps spend a disproportionate amount of time on targets familiar with your brand ✅ Step 1: Set up proper tracking Our friend Kyle Vamvouris is bull-ish on using proper dispositions & statuses for contacts. Then train reps on how to use these properly. - Open (all leads that haven't been touched) - Working (leads we're actively prospecting to) - Prospect (responses, but no meeting booked) - Booked - Bad data - Disqualified This helps reps quickly identify prospects in the "Prospect" and "Working" buckets—prospects with brand awareness who are most likely to engage. ✅ Step 2: Engage previously contacted prospects Any sales org with a few years of data will have hundreds of prospects in this bucket. Create campaigns and workflows with your ops team to engage: - Closed/lost deals - Previous customers at new companies - Prospects who no-showed meetings - Stalled deals with no next steps - Prospects who responded to cold emails, but didn't book time - Prospects who answered cold calls, but didn't book time - Prospects downloading marketing content etc. The list goes on. Make it easy for reps to see prospects within named accounts reps have previously engaged with. Ops should spoon-feed reps with reports to execute on this. ~~~ Most reps are spending way too much time on completely cold leads. And not spending a disproportionate amount of time where there's brand recognition. #sales

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Stop wasting time and resources chasing prospects who aren’t ready to buy. It often leads to a hard sell that pushes leads farther away instead of moving them down the funnel. With the right ICP combined with intent data, you can focus on low hanging fruits who are most likely to convert faster, helping to speed up your sales cycle. Here’s a case study on how we maximized our ICP list by leveraging intent data for better segmentation and personalized messaging. If you’re looking to streamline your efforts but aren’t sure where to start, check out the full details on our blog: https://lnkd.in/gNyBZnvP

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HubSpot adoption is critical to its success. There's no point investing thousands into your CRM if none of your team are using it. There's also no point if your team are using it, but only because they're being forced to (or need constant reminding from leadership to update their notes). The data that goes in will be the bare minimum to check a box, and won't actually be that valuable in helping you make decisions long term. Instead, show your team how to have the CRM work FOR them, not the other way around. Adoption then becomes a self-driven and self-motivated act by the team. That's what Outbound is all about. Making HubSpot adoption a self-motivated act. How good. #outbound #crm #hubspot

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Measure What Moves the Needle 🔬 Too many SaaS teams focus on vanity metrics like MQLs or email opens. But here are 4 metrics every B2B SaaS GTM leader should track: - Customer Acquisition Cost (CAC): Are you spending wisely? - Lifetime Value (LTV): Are customers sticking around long enough? - Net Dollar Retention (NDR): Are you growing within existing accounts? - Pipeline Velocity: How fast are deals moving through stages? Obsess over these numbers and you’ll outpace the competition. Which metric is your team prioritizing this quarter? Let’s discuss! 🚀 #RevenueMetrics #SaaSGrowth #B2BLeadership #GTMForce

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Top-performing SDRs What they don't do: 1. Juggle too many accounts 2. Skip out on social selling 3. Dial endlessly with no strategy 4. Blame poor leads on marketing 5. Complain about their AEs 6. Give up on accounts too quickly 7. Spam DMs with copy-paste messages 8. Rely on mass automation 9. Work under managers who ignore mental well-being What they do instead: 1. Make thoughtful, strategic calls (4-5 hours/day) 2. Build relationships through social engagement 3. Use LinkedIn to foster trust 4. Share regular feedback with marketing 5. Craft hyperpersionalised emails (50/day) 6. Focus on fewer, higher-potential accounts 7. Nurture accounts until they've heard multiple “no’s” 8. Align closely with AEs on next steps 9. Work with managers who prioritize their mental health The right mindset can make all the difference. #ai #saas #b2b #coldemail #india

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If you still rely on your outreach sequences to do your job… You’re gonna be waiting awhile. You cannot just upload a list of your prospects to your platform and click go. This isn’t 2018. Your prospects aren’t going to respond to your lame, impersonal automated emails. They won’t even click on it. What will happen: They’ll go through the 100+ crappy emails they get every day, including yours, and they’ll hit “delete.” Buh bye. So how about you try something different? Something that gives you a chance. And leverage every channel strategically, in a personalized way. ➸ Social. Phone. Email. If you haven’t modernized your approach, you will continue to struggle. This is exactly why we created our Modern Social Seller program at Luminetics in 2021. Since then we’ve been able to 3X+ response rates for tech sales teams, making an immediate impact on their outbound campaigns. Let us help you ditch old school and embrace new school. Luminetics partners with tech sales teams to transform their current old-school outbound model to the new-school model that drives pipe.  We do this by emphasizing LinkedIn, while still leveraging phone and email. And we guarantee results. Want to see how we do it? Send me a message or check out Luminetics below to learn more. ↴

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Sick of wasting hours on tedious account research? 🙄 Any B2B sales rep knows the feeling of spending 3+ hours per day scouring the web for insights on her target accounts - only to end up with a fragmented, outdated view that leaves her frustrated and unproductive. The root of the problem? The human brain just isn't wired to efficiently process and synthesize the avalanche of account data out there. Our natural cognitive biases lead us to miss critical signals and connections. That's why we built Hawkio - an AI-powered sales alignment and intelligence platform. Hawkio's agentic workflows analyze in real-time all relevant data points in seconds, uncovering hidden patterns and delivering a comprehensive, real-time account profile. If you're ready to break free from the account research grind, it's time to experience the power of Hawkio. Challenge your team to work smarter, not harder - your pipeline will thank you.

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What are the best practices for working with ABM leads? Should BDR or AE teams handle them? Listen to the full conversation "Small Budgets, Big Ambitions. Starting ABM from the Trenches" here ➡️ https://ow.ly/SQvR50RjOwO

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🔥 Hot Take: the old sales funnel is dead. It’s time to move beyond the funnel and focus on the entire customer lifecycle. At RevPartners, we embrace a holistic revenue engine that drives retention, expansion, and long-term growth. The problem with the traditional funnel? It stops at the sale. But the real revenue comes from keeping customers happy, solving their needs, and helping them scale. Here’s how we do it: 1️⃣ We balance both sides of the customer journey—acquisition and retention/expansion. Revenue accelerates with cross-sells, upsells, and net revenue retention. 2️⃣ We build HubSpot setups that track every customer interaction, uncover hidden revenue, and drive growth. 3️⃣ We help you focus on long-term customer value, which means tracking upsell opportunities and managing churn. 4️⃣ We help you to align marketing, sales, and customer success so everyone is working toward the same growth goals. 5️⃣ Our HubSpot experts automate your workflows, freeing your teams to build strong, lasting customer relationships. Sooooo, yeah, it’s time to ditch the old sales pipeline. Real growth happens after the sale. RevOps turns your funnel into a revenue engine. 🎤 Mic drop. 

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Sales isn’t getting any easier.  The people who arguably send the most emails - SDRs are seeing their numbers of meetings booked drop.  Sales cycles are dragging out longer across the board, and we’re still using the same email platform we were using decades ago. Superhuman is changing all of that.   Superhuman for Sales is the fastest email experience ever made, and the ONLY email tool specifically designed for Sales people. It has collaborative workflows powerful AI, shaving time off the sales cycle AND your work week.   Sahil got into the nitty gritty of it with Superhuman CEO Rahul Vohra. Comment if you want to hear the rest of the conversation. #sales #b2bsales #prospecting #emailoutreach #superhuman #superhumanforsales #salesenablement #CEOs

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Automations 💯 If you think automated email sequences are just for e-comm stores, you're wrong. Find out how you can leverage email automation as a B2B brand and hit us up for a chat. No sales-y stuff, just a brainstorm and a cuppa. Here's Jamie talking about why we love automations so much 👇 #emailmarketing @ The Inbox Club

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🚀 CEOs, here's a crucial reminder: your CMO holds untapped power to drive growth and alignment across your GTM team. CMOs don’t just market—they understand the market. From buyer behavior insights to deep market analytics, CMOs have a pulse on what your customers truly need, how competitors position themselves, and where untapped opportunities lie. Too often, CEOs defer to leaders in product, sales, or finance, but your CMO's view is pivotal. They’re not just driving brand awareness; they’re driving alignment across functions, enabling your team to hit growth goals and navigate market challenges with precision. Leverage your CMO's insights as a strategic asset. Invite them into key discussions, especially when evaluating market trends and crafting customer-centric strategies. It’s time to ensure marketing isn't an afterthought—it’s a growth catalyst. Tune into the full conversation with Corey Livingston on Growth Driver on your go-to podcast platform to dive deeper into how your CMO is a go-to resource in your growth journey. #EfficientGrowth #CMOinsights #GrowthMindset #B2Bmarketing #GTM #GrowthDriver John Common Intelligent Demand

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Sales reps, find what’s working across your team 🔍 If you’re a rep and use Outreach, our very own Michaela McMenamin, has a tip on how to crowdsource top-performing content. 👉 Go to Reports > Sequence Performance 👉 Filter by Team and your chosen time period to see all Sequences being used by your peers 👉 Sort by AI Sequence Health Score, Meetings Booked, Reply Rate, or Pipeline Generated Find what works for your motion and start replicating the highest converting workflow 💯

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