Colleen Hotchkiss

Some good advice here.

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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#WednesdayWisdom This back-to-school season, brands are navigating through financial turbulence, making capturing attention with fresh, relatable strategies crucial. As spending tightens, marketers like Amazon and JCPenney are focusing on value, while others like American Eagle are tapping into the power of Gen Z and inclusive messaging. With kids influencing parents' purchasing decisions more than ever, connecting with the entire family could be the key to success. #BackToSchool #MarketingTrends

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Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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Ten Advertising Trends Brands Need to Heed. What are the factors driving purchases for today’s cost-conscious consumer? How do advertisers address the challenges of a quickly shifting media landscape? And what makes out of home more essential than ever for brands that want to break through? OUTFRONT Media OAAA.

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Looking forward to this discussion on the future of #measurement & the incredible insights from this amazing panel! #attribution, #MMM, #MTA

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Nich Weinheimer was built with a brain for #retailmedia. Check out his thoughts on 2025 trends and how our industry shakeups you can use to prepare your strategies. 👇

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Google's cookie phase-out may have been delayed until 2025, but that doesn't mean advertisers should be complacent. In fact, now is the time to embrace innovation and adaptability, according to Ryan Storrar, CEO UK & EMEA at GroupM Nexus. Learn more about the new privacy-friendly targeting and attribution methods that can help you succeed in the post-cookie era:

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Interesting article about why brands shouldn’t go dark during the election cycle. For us, interestingly it’s been more food and supermarket brands on Gourmet Ads that have opted to go dark this year whereas no brands on Healthy Ads. This is super important for us as a company as all Political ads are now banned in the US on Microsoft Advertising / Xandr now. #politicaladvertising #advertising #uspolitics #programmaticadvertising

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/dgpP5Rwg

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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The latest DEI Influencer Marketing Report from Influencer Marketing Hub highlights significant strides and ongoing challenges in inclusivity and representation. 🌍✨ Key takeaways: 1. Inclusive Representation: 58.3% of influencers feel they have faced discrimination, with 47.73% reporting gender discrimination. 2. Platform Disparities: 58.4% of discrimination incidents occur on TikTok. 3. Income Gaps: Male influencers earned 30% more on average than female influencers in 2021. Investing in DEI enhances brand equity and ensures your message resonates with a broader, more inclusive audience. Let’s continue to champion diversity and inclusion in all our marketing efforts! 💪🏽🌐 #DEI #InfluencerMarketing #Diversity #Inclusion #MarketingStrategy #BrandEngagement

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So glad to see Digiday and Kimeko McCoy write about retail media networks that every marketer, especially those in CPGs, needs to read and absorb. There are pros and cons. My business partner Boris Litvinov contributes. Unfortunately, we are seeing marketers over-invest in RMN with blind faith without realizing the 2X-6X cost implications which affects ROI/ROAS. In an economy when budgets are so tight, no CPG marketer can afford to be that frivolous with their investments, but they are. #rmn #retail #media #retailmedianetworks

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‘Big Advertising’ needs to think small. Advertising today is a myriad of smaller things, not just a few big things, and the ad industry needs to more fully embrace this reality or continue to be disintermediated. In large part the industry employs old world approaches to meet new world challenges. And in quite a big week for Big Advertising, this is the first of a double header by me. It lays some foundations for change, and the second part will be published next week, detailing more of the implications for brands. MarketingWeek Jellyfish The Brandtech Group

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