Colleen Doherty

Asset owners face significant information management challenges, which in turn means they are struggling to comply with the Building Safety Act, according to a survey conducted by Zutec #BuildingSafetyAct #BSAcompliance #informationmanagement

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Introducing “The Multichannel Communications Playbook,” a step-by-step guide to using an integrated, multichannel approach to achieve greater ROI and maximum visibility for your content. Download now and unleash the full potential of your campaign!

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What does the newly tabled federal budget have to say about your ability to buy a home or rent safely? So, the real answer is to check back in 2030. But for the details, read my latest deep dive for RATESDOTCA, aka: THE FEDERAL BUDGET 2024 MEGAMIX.  https://lnkd.in/gveUtDF4

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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Here's added support for the claim that comms pros are taking their rightful seat at the "strategy" table. Why? Because brand building and reputation management are strategic pillars for businesses. Memo's new "Evolving Role of Comms" report shows: 💡 A 34% increase in comms teams reporting directly to CEOs. 💡 A 26% decrease in reporting to marketing since 2023. 💡 An expanding role for comms, beyond earned media. 50% say they now own executive comms, internal comms, and marketing campaigns. CEOs experienced the value of comms during the pandemic and other challenging events of the early 2020s. These data suggest the C-suite is taking a serious look at a range of reputational risks, including: 🚨 Misinformation and disinformation due to AI. 🚨 Cybercrime, cybersecurity, and customer privacy. 🚨 Activist investors, including those pushing back against ESG policies. 🚨 Macroeconomic uncertainty, geopolitical, and climate events. The report also underscores the power that comes from: ⚡ Sharing executive perspectives to promote understanding of corporate values and ethics. ⚡ Having an aligned workforce. Empowered employees are your best advocates. The most interesting tension in this report is the question of priorities. Gaining competitive share-of-voice (SOV), raising awareness, and amplifying key messages top the to-do list more frequently than, say, managing disinformation or changing perceptions. It's a tightly-knit group of priorities, however. And that speaks to the complexities of modern communications. Comms folks drive clarity about purpose and values. They also understand the importance of closing the gaps between corporate stories and actions. Shout out to the comms folks out there who are claiming more space. Check out the full report in the link below. #Comms #PR #StrategicCommunications

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Effective communication and collaboration between boards and management are paramount in both residential communities and business organizations. Regular meetings, frequent updates, and transparent dialogue foster trust and alignment, enabling both parties to work cohesively towards common goals. By leveraging the strengths of each other, boards and management can effectively navigate challenges and drive innovation within organizations and communities. #BoardManagement #Communication #Collaboration

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Check out the latest episode of LightBox's CRE Weekly Digest where CRE Finance Council's David McCarthy discusses the Presidential election and what it means for CRE finance.

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Let's keep learning! So many lessons came out of the COVID-19 pandemic, including the importance of clear communication about what we know and what we DON'T know about emerging infections. I'm happy to be part of the Council for Quality Health Communication: a group working to improve the quality of health information and increase trust among the public. New article by founding members Ken Rabin and Scott C. Ratzan on H5N1 in MedPage Today.

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New enhancements to our PR-driven AI tools allow comms pros to ditch the guesswork. Discover features like: ✨ AI-powered suggestions when you upload your press release draft to boost effectiveness ✨ A Press Release Score to help you refine releases for maximum engagement ✨ Data-backed insights based on years of press release performance data Click to learn more: https://prn.to/ai-for-pr #PR #AI #PressRelease

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It takes #morethan basketball, barbershops, and barbecues to connect with our community authentically. Reach diverse markets and grow your business. Here are three inclusive communications tips to help you challenge implicit bias and move from monolithic approaches to “more than” solutions, capturing the rich complexities of communities: 💡Host an inclusive content workshop. Bring diverse voices into the room to ensure the campaign resonates on a broader scale. 💡Leverage counterexamples. Challenge assumptions by thinking in opposites. Open up new perspectives. 💡 Apply the "Yes, And" Technique. Push beyond preconceived notions of a community and build on more inclusive ideas. #InclusiveCommunications #DiverseMarkets #InclusiveLeadership #HealthEquity Photo ID: Selected images represent the monolithic portrayal of the Black community and the need for market research for more effective campaigns. The images urge readers to "Go Beyond the Bias" in an attempt to caricature the limiting stereotypical symbolism, including scattered pennies (lower economic status), a traditional swirling barbershop pole with red, white, and blue colors, a basketball, and a barbecue grill. Lucy is in the lower right-hand corner of the image. Her facial expression portrays the bossy stereotype. She is a Black and Puerto Rican leader with brown hair extending slightly past her shoulders. She has a purple sleeveless blouse and heart-shaped earrings. The text reads, "Let's Connect. LinkedIn. Lucy Abreu. Inclusive Communications." (upper right-hand corner). About 1/3 down, the text reads, "Move from monolithic to more than. Reach Diverse Markets. Grow Your Business. Go Beyond The Bias. Lucy Abreu."

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Trends come and go but the fundamentals of successful internal communications stay pretty consistent over time. Are there other best practices or must-haves that you'd add to this list? #InternalCommunications #EmployeeCommunications #2025Trends

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Over the last two weeks, Bisnow published a four-part series analyzing the commercial real estate industry's progress on increasing the racial and gender diversity of its workforce. This was the fifth annual installment of the series we launched after the racial reckoning in 2020 led many CRE companies to make new commitments on diversity, and we sought to hold them accountable to their promises. But the landscape around DEI has changed quite a bit since then... In Part 1, our team released the data that we spent months compiling on the C-suite and board diversity of 100 of the largest companies in CRE: https://lnkd.in/eceaaimT In Part 2, Emily Wishingrad Bianca Barragan and Matt Wasielewski looked at the political opposition to DEI initiatives that has grown in recent years and is poised to gain more power when Trump takes office, and how CRE has responded: https://lnkd.in/ei53PMYF In Part 3, Taylor Driscoll and Ryan Wangman looked at the most diverse generation ever to enter the U.S. workforce, Gen Z, and how young people are pushing CRE companies to show real progress on diversity: https://lnkd.in/e8af7Q4U In Part 4, Dan Rabb and I looked at the booming data center sector, which is benefiting from hundreds of billions in investment from Big Tech's AI push, but has fallen behind the rest of CRE on addressing its lack of diversity: https://lnkd.in/epzjf27e

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Everyone knows about PR, but what about AR? Analyst relations is often overshadowed by the excitement of seeing your name in media lights. In reality, the most well-rounded PR strategy for B2B tech companies involves a mix of both analyst relations and media relations. Check out our blog about what makes the two strategies different – and why they make the perfect pair.

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Great read in Axios Communicators today about the importance of crisis communications and preparedness. As a firm believer in the Scout's motto, "Be prepared," I help my clients build out their crisis response plans to include a comprehensive communications component. Many clients have operational response and continuity of business plans, but often these lack a detailed communications plan. My goal is to ensure that as an issue escalates, my clients know what to say, who to say it to, and through what channels. I help clients create processes, playbooks, and plans that make rapid response scenarios move faster and more smoothly. This eliminates the headaches of "Who needs to review this?" or "Should we check with legal?" during a crisis. Once we have a plan on paper, I test these plans with my clients in tabletop scenarios to ensure everyone knows their role and that the processes are appropriate for their business. If you're interested in talking about risk mitigation, issues management, or crisis response, drop me a line. Read the full story here: https://lnkd.in/exffQStX

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Using a #pressrelease template can help PR pros save time while creating announcements that get noticed. Whether you’re new to press releases or want to step up your game, click to discover release examples and a template you can customize for nearly any announcement. #pressrelease #prtips

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Today's #MetricMonday is all about my LEAST favorite metric: impressions. Don't get me wrong, impressions are foundational to most #communications work, because what is a message worth if it's not seen or heard? But we've asked impressions to do far too much in measuring success. In truth, impressions simply indicate how many eyes were exposed to a message. A nice volume indicator, however, impressions don't tell us: 👉 If the audience paid attention to the message. 👉 How the audience received the message. 👉 If the message drove the intended call-to-action among the audience. Other data can answer those questions, which is why I always pair impression totals with other metrics in my analysis. Impressions are a great baseline metric, but you'll always need a qualifier to make it matter. SIDENOTE: Way back in my traditional PR days we'd use a multiplier to indicate how impressions in print would scale to real-world exposure. Because apparently if someone read a newspaper, they'd inevitably pass it to two other people to read the EXACT same clip. It was around that time that my distrust for impression totals began. Is that still a thing? I hope not.

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