Eric Eden

From pipeline generation to high-intent conversions, Emma Galler's insights guide revenue leaders toward sales success in this episode of 10/10 GTM. 💼 Check out the full episode below, where Ross and Emma discuss strategies for strengthening pipeline, creating a winning culture, and building a cadence around operational excellence. https://lnkd.in/gKp7DX-n

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We’re constantly being pushed to think smarter and market more strategically. Steve Armenti puts it best: "Develop persona-based content strategies that support multi-threading at accounts. Create tailored content that addresses the specific concerns and priorities of your buying committee and distribute that content through account-based GTM activities." Here’s why this approach matters: 80% of B2B purchases involve 4+ stakeholders. A one-size-fits-all strategy just won’t cut it anymore. We’re addressing this by: ✅ Crafting persona-specific content to meet diverse decision-maker needs ✅ Aligning with extended buying cycles (72% take 1–6 months!) ✅ Building trust with thought leadership that delivers value How are you adapting to engage today’s buying committees? #B2BMarketing #ContentStrategy #AccountBasedMarketing

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In this 90-minute session, presented by Pam Perdue and Kimberly Boatwright, CAMS, CRCM,FLE, we’ll dive into how your institution’s digital marketing efforts could be causing major redlining issues and what you can do to mitigate those risks. 🗺💰 ✨ Streaming live May 23rd, you’ll come away from this session understanding how digital marketing practices can violate fair lending laws. Together, we’ll discuss: - The increasing risk of digital redlining. - Recent enforcement actions related to digital marketing and redlining. - Which internal policies and procedures you need to pay particular attention to. - Tips for working with the marketing department to appropriately address common pitfalls. 📌 learn more here: https://lnkd.in/eRkHF57s #Redlining #RegulatoryCompliance #Compliance #ComplianceResource

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Looking to align your sales, marketing, and other teams seamlessly? Tune into the latest episode of the OnBase Podcast with Kyle Lacy, CMO of Jellyfish, as he shares expert strategies for achieving cross-functional harmony and driving measurable growth in B2B. 💬 "If you’re not aligned with the sales leader and not looking at the same numbers, eventually it’s going to break." Catch this episode for more of Kyle’s insights on fostering alignment and boosting impact. Listen now: https://bit.ly/3C3QQhK #OnBasePodcast

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Experts Greg Costigan , James Hanzimanolis ‎ , and Alon Waks weigh in on the new GTM and ABM... ‎"Sellers need to become subject matter experts in their field. Sharing insights and engaging in thought leadership on platforms like LinkedIn closes the credibility gap with prospects." - Greg Costigan "It's completely unethical to say, 'let's hire 20 SDRs,' only to lay them off because you didn't plan ahead. The ROI isn't there unless they deliver 3x their costs. Focus on creating demand first." - James Hanzimanolis "First-party intent is king. Engage with those who have shown interest in your content multiple times—these warm leads are where your real opportunities lie." - Alon Waks Outbound on its own cannot give you the same ROI that inbound can. Inbound-led-outbound, coined by James, is the only way forward to actually attract qualified opportunities in-market to buy. What do you think?

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The future of sales is clear: Relationships and ecosystems are key. But how are GTM leaders actually executing these partner-led strategies to drive revenue in 2024? That’s where Pavilion‎ and Crossbeam‎’s latest Future of Revenue survey comes in.  We’re diving deep into the real-world tactics and strategies that are redefining the GTM landscape. By participating in this research, you won’t just be adding your voice to an important conversation, you’ll be among the first to access hard data on how successful leaders are leveraging ecosystems to stay ahead. Your input will help shape these valuable benchmarks — let’s navigate this shift together. Survey closes soon! https://lnkd.in/gBv_cShM

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In just 6 months, Ping Identity's leadership team took two completely separate GTM orgs and built a single synergistic sales org that breeds disciplined, high-performing sellers. Explore how Spencer Hodson identified a winning sales methodology for a seamless transition so that the new team could hit the ground running: https://bit.ly/3OjgkKO #SalesStrategy #GTM #DataDriven

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Transform your ABM game with expert Tom Judge! As President/CEO of Direct Marketing Partners, Tom's optimized sales funnels for over 200 B2B firms. His fresh masterclass cuts through the noise - while 80.5% of companies use ABM, many aren't seeing real results. In this one-module workshop, learn why some ABM programs soar while others struggle. From AI integration to pipeline metrics that matter to your CEO, Tom shares battle-tested strategies that work (even on tight budgets). Ready to make ABM actually deliver? Enroll now for our January class 👇 https://lnkd.in/ejudKCAd #AccountBasedMarketing #B2BMarketing #SalesStrategy #DMAnc

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🚀 Ready to transform your marketing strategy into a personalized experience, at scale? Join Aviv Cohen, CMO at Pentera as he shares how you can turn ABM from a buzzword into an execution powerhouse. 💡💼 In this session, you'll learn how to align your strategy across the organization—from understanding your audience 👥 and leveraging 6sense intent data 🔍 to effective SDR outreach 📞. Discover how ABM brings these elements together to generate demand within target accounts 🎯 and secure high-value deals 💰. 🎟️ Get your tickets here: https://hubs.ly/Q02Nzltx0

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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It's important to be singularly focused for marketing and sales alignment. The way that the sales team is structured, compensated and quoted should align with marketing resources and dollars 👇 - Kelly Hopping on The GTM Podcast

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Today’s One-Minute ABM Primer: Revenue Support ABM is more than just targeting accounts—it’s about supporting revenue growth at every stage of the customer journey. ✅ Pre-Sale: Align sales and marketing to identify and engage high-value accounts with precision. ✅ During the Sale: Provide personalized resources and insights to help prospects make informed decisions. ✅ Post-Sale: Support long-term relationships by addressing client needs and driving expansion opportunities. When revenue support is part of your ABM strategy, you’re not just closing deals—you’re building partnerships that last. 🎯 #ABMPrimer #RevenueSupport #B2BMarketing #CustomerSuccess

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What if you could build a targeted list of accounts in just a few clicks? In this demo, Henry Schuck, Founder and CEO of ZoomInfo, shows how Guided Intent identifies accounts most likely to convert based on their active research. Watch as Henry quickly creates a focused audience by: ✅ Identifying accounts spiking on key Intent topics (like ABM) ✅ Filtering for Salesforce users ✅ Excluding current customers ✅ Targeting decision-makers (CMOs, CROs, and VPs) The result? A highly engaged audience primed for your next campaign. Ready to see more? Request a demo: bit.ly/3BMow3v #ZoomInfoCopilot

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The #EOY push is on! ⚡ The ads and marketing efforts your business puts out now will have a major impact on your EOY goals and budgeting plans.  Educate yourself on hot tips & tricks for ad strategies in EP 16 of #TheMoonelloShow. Check out this clip and find the full episode here: https://lnkd.in/gKi9CP7K #WeAreMoonello #TechPodcast #MarketingBudget #DigitalMarketing #holidaysalesboost #seasonalmarketing

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Headed to INBOUND? We’ve got your invite to the best after-party for GTM leaders! RSVP now to save your spot at Boston Pantheon, an exclusive networking event for marketing, sales, and RevOp leaders only. We can't wait to team up with Apollo.io to celebrate the close of the first day of INBOUND. Join us for an evening of food, drinks, and even better conversations. Kelly Cheng, Kishore Kothandaraman, Jillian McCarthy, and Lindsay McGuire will be there ready to chat all-things video and event marketing. We might also have some surprises in store too. 😉 Here’s everything you need to know:  📍 Where: Trillium Fort Point (Only a 10 minute walk from the Boston Convention Center - easy!) 📆 When: Wednesday, September 18, 2024 🕧 Time: 6:00 - 9:00 pm ET  👇 Link to RSVPS In the comments Can’t wait to see you there! Tag a friend who is heading to INBOUND in the comments to share the excitement. #BostonPantheon #InBound 

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Crafting an impactful press release starts with asking the right questions.📝 #PR consultant and author Michelle Garrett reveals the 5 essential questions to consider before you start writing. https://ow.ly/tC3E50T2emt #PressReleases #PublicRelations #Communications

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Why are marketers so often confused by their own campaign data? 🤔 Turns out, it’s not their fault. Many marketing ops pros were never taught how Salesforce data actually works—which has led to a massive data disconnect nobody’s talking about. Camela Thompson from RevOps Co-op and CaliberMind’s Joe Schattschneider dive into: ❌ Why CRMs and marketing automation platforms just aren’t speaking the same language 😬 The biggest lie Salesforce has told marketers 🤝 How RevOps can bridge the gap and help marketing make sense of their data 🔗 https://bit.ly/3XnEN63 #Salesforce #CRM #MarTech

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The revlogic team just hits different 💥 We’re not just in the enablement space – we’re redefining it. From leveraging AI to infusing creativity into all our content, we’re helping shape the future of GTM enablement 💡 We asked one of our team members Brooke Parrales: How do you envision the Future of Revenue Enablement? Drop your thoughts/reactions in a comment, or better yet, book time with us on Calendly: https://lnkd.in/gsCTVUb8 #revlogic #enablement #revenueenablement #consulting #saas #operators #peteypipeline

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