Cinda Amyx, MBA/Pre-Doc
New York City Metropolitan Area
2K followers
500+ connections
About
Digital Marketing Strategist specialized in product launches and GTM initiatives…
Articles by Cinda
Activity
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A year ago, Ericsson implemented SAP S/4HANA, has reduced project costs by 30%, and is now looking to leverage AI-driven analytics…
A year ago, Ericsson implemented SAP S/4HANA, has reduced project costs by 30%, and is now looking to leverage AI-driven analytics…
Shared by Cinda Amyx, MBA/Pre-Doc
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New WalkMe research reveals a major #AI adoption gap as enterprises struggle to bridge AI ambitions and readiness. Learn more:…
New WalkMe research reveals a major #AI adoption gap as enterprises struggle to bridge AI ambitions and readiness. Learn more:…
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How can your organization quickly and effectively leverage the power of AI to deliver real business value? Join our 30-minute virtual event on…
How can your organization quickly and effectively leverage the power of AI to deliver real business value? Join our 30-minute virtual event on…
Shared by Cinda Amyx, MBA/Pre-Doc
Experience
Education
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Massachusetts Institute of Technology
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Published "Online Trust: State of Art, New Frontiers and Research Potential," May 2009, Journal of Interactive Marketing, vol 23, no. 2, 179-90
https://journals.sagepub.com/doi/10.1016/j.intmar.2009.03.001 -
Licenses & Certifications
Volunteer Experience
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Sustainability and CSR Committee Lead
SAP
- Present 2 years 11 months
Environment
Plan and execute committee events and programs -
1. To support employee initiatives to improve the environment in the office, for example, getting rid of single use plastic.
2. To develop opportunities to give back to the community through volunteering. -
President
Toastmasters International
- 1 year
Education
Provide leadership for all our club's activities, focused on helping our members make progress in their public speaking and communications goals, building a strong club, and growing the club despite our meetings being virtual due to the pandemic. Leading our club towards achieving the Distinguished Club Program award.
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VP PR at Toast of NY (TONY)
Toastmasters International
- 1 year
Education
Manage club's image and promote the club through internal and external communications. Created social media presence for Toast of NY. Founded a LinkedIn page, updated club website, and increased content on Instagram by 100%.
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Volunteer
Villages in Partnership
- 2 years
Poverty Alleviation
Villages in Partnership is a development organization that works in the rural villages of Sakata, Malawi, partnering with 25 villages and impacting over 19,000 lives. Villages in Partnership helps bring clean water, food security, education, health care, infrastructure, and economic development to one of the poorest country in the world.
Publications
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Online Trust: State of the Art, New Frontiers, and Research Potential
Journal of Interactive Marketing Volume 23, Issue 2, May 2009, Pages 179-190
Online trust is growing in importance as a topic of study and its influence on Internet marketing strategies is increasing. “Online trust includes consumer perceptions of how the site would deliver on expectations, how believable the site's information is, and how much confidence the site commands." (Bart, Yakov, Venkatesh Shankar, Fareena Sultan, and Glen L. Urban [2005], “Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical…
Online trust is growing in importance as a topic of study and its influence on Internet marketing strategies is increasing. “Online trust includes consumer perceptions of how the site would deliver on expectations, how believable the site's information is, and how much confidence the site commands." (Bart, Yakov, Venkatesh Shankar, Fareena Sultan, and Glen L. Urban [2005], “Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study,” Journal of Marketing, 69(4), 133–152). In this article, we review advances in online trust research based on an overarching framework, outlining the key insights learned so far. These insights include: online trust extends beyond privacy and security, is closely connected to website design, its formation is an ongoing process, and is heterogeneous across individuals and products. We propose several ideas for future research relating to multiple aspects of online research, such as the longitudinal component, multichannel element, global aspect, personalization and cross-disciplinary nature.
Other authors -
Courses
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Agile Scrum Certification in progress; Scrum Open Assessment: 93%
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Certificate of Project Management
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Quality Assurance/ Total Quality Management Seminar
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Honors & Awards
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Panelist at Path Forward Webinar: Restart Your Career at Intel, SAP, and Northwell Health
Path Forward
In this Employer Roundtable, learn about current and upcoming returnship programs at Intel, SAP, and Northwell Health from program managers, recruiters, and alumni! Watch to get the inside scoop on available opportunities, the recruitment process, and the returnship experience at these top companies.
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2000 Client Service Award
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Received this award for achieving exceptional client satisfaction.
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Every year on March 8, #InternationalWomensDay is a reminder that inclusion is built through everyday actions. It's about ensuring everyone feels…
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Big news! I’m so excited about this partnership between SAP and Databricks—it’s a game-changer for how businesses unlock the power of their data. By…
Big news! I’m so excited about this partnership between SAP and Databricks—it’s a game-changer for how businesses unlock the power of their data. By…
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📢 Attention, SAP Build Followers! 🌟 Today, we're launching a campaign on #EnterpriseAutomation with SAP. Over the coming weeks, explore valuable…
📢 Attention, SAP Build Followers! 🌟 Today, we're launching a campaign on #EnterpriseAutomation with SAP. Over the coming weeks, explore valuable…
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Missed SAP Business Unleashed? No worries! Check out the on-demand replay to discover how SAP Business Data Cloud and SAP Business AI come together…
Missed SAP Business Unleashed? No worries! Check out the on-demand replay to discover how SAP Business Data Cloud and SAP Business AI come together…
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