Cinda Amyx, MBA/Pre-Doc

Cinda Amyx, MBA/Pre-Doc

New York City Metropolitan Area
2K followers 500+ connections

About

Digital Marketing Strategist specialized in product launches and GTM initiatives…

Articles by Cinda

Activity

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Experience

  • SAP Graphic

    SAP

    Greater New York Metro Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    San Francisco Bay Area

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    Greater Boston Area

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    Fremont, CA

Education

  • Massachusetts Institute of Technology Graphic

    Massachusetts Institute of Technology

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    Published "Online Trust: State of Art, New Frontiers and Research Potential," May 2009, Journal of Interactive Marketing, vol 23, no. 2, 179-90
    https://journals.sagepub.com/doi/10.1016/j.intmar.2009.03.001

Licenses & Certifications

Volunteer Experience

  • SAP Graphic

    Sustainability and CSR Committee Lead

    SAP

    - Present 2 years 11 months

    Environment

    Plan and execute committee events and programs -
    1. To support employee initiatives to improve the environment in the office, for example, getting rid of single use plastic.
    2. To develop opportunities to give back to the community through volunteering.

  • Toastmasters International Graphic

    President

    Toastmasters International

    - 1 year

    Education

    Provide leadership for all our club's activities, focused on helping our members make progress in their public speaking and communications goals, building a strong club, and growing the club despite our meetings being virtual due to the pandemic. Leading our club towards achieving the Distinguished Club Program award.

  • Toastmasters International Graphic

    VP PR at Toast of NY (TONY)

    Toastmasters International

    - 1 year

    Education

    Manage club's image and promote the club through internal and external communications. Created social media presence for Toast of NY. Founded a LinkedIn page, updated club website, and increased content on Instagram by 100%.

  • Villages in Partnership  Graphic

    Volunteer

    Villages in Partnership

    - 2 years

    Poverty Alleviation

    Villages in Partnership is a development organization that works in the rural villages of Sakata, Malawi, partnering with 25 villages and impacting over 19,000 lives. Villages in Partnership helps bring clean water, food security, education, health care, infrastructure, and economic development to one of the poorest country in the world.

Publications

  • Online Trust: State of the Art, New Frontiers, and Research Potential

    Journal of Interactive Marketing Volume 23, Issue 2, May 2009, Pages 179-190

    Online trust is growing in importance as a topic of study and its influence on Internet marketing strategies is increasing. “Online trust includes consumer perceptions of how the site would deliver on expectations, how believable the site's information is, and how much confidence the site commands." (Bart, Yakov, Venkatesh Shankar, Fareena Sultan, and Glen L. Urban [2005], “Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical…

    Online trust is growing in importance as a topic of study and its influence on Internet marketing strategies is increasing. “Online trust includes consumer perceptions of how the site would deliver on expectations, how believable the site's information is, and how much confidence the site commands." (Bart, Yakov, Venkatesh Shankar, Fareena Sultan, and Glen L. Urban [2005], “Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study,” Journal of Marketing, 69(4), 133–152). In this article, we review advances in online trust research based on an overarching framework, outlining the key insights learned so far. These insights include: online trust extends beyond privacy and security, is closely connected to website design, its formation is an ongoing process, and is heterogeneous across individuals and products. We propose several ideas for future research relating to multiple aspects of online research, such as the longitudinal component, multichannel element, global aspect, personalization and cross-disciplinary nature.

    Other authors
    • Glen L. Urban
    • Antonio Lorenzo
    • Antonio Lorenzon
    See publication

Courses

  • Agile Scrum Certification in progress; Scrum Open Assessment: 93%

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  • Certificate of Project Management

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  • Quality Assurance/ Total Quality Management Seminar

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Honors & Awards

  • Panelist at Path Forward Webinar: Restart Your Career at Intel, SAP, and Northwell Health

    Path Forward

    In this Employer Roundtable, learn about current and upcoming returnship programs at Intel, SAP, and Northwell Health from program managers, recruiters, and alumni! Watch to get the inside scoop on available opportunities, the recruitment process, and the returnship experience at these top companies.

  • 2000 Client Service Award

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    Received this award for achieving exceptional client satisfaction.

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