Christina Del Villar

In this insightful interview with Ann Fellman, CMO at Bloomerang, discover how nonprofits and small businesses can tackle email marketing challenges, optimize donor engagement, and enhance campaign success through personalized strategies and integrated efforts. Read More: https://lnkd.in/d2cKhNdP #martechcube #mtc #mtcinterview #emailmarketing #marketingchallenges #personalizedstrategies #annfellman #bloomerang

28

1 Comment

According to a new report, association professionals are entering 2025 feeling optimistic about membership and revenue, but are looking to improve their technological savvy to better engage with their audiences. https://lnkd.in/ePRSscyr

1

Ready to hire a salesperson for your agency, but not sure if the time is right? On the latest episode of the Digital Agency Growth Podcast, Melissa Lohrer and Dan discuss the traditional agency model and why it's not working. We also cover how to set your agency up for growth and the importance of niching down. Tune in for insights on how to build a better agency and achieve 7-figure success (or more!) on your own terms! #agencylife #agencygrowth #businessgrowth https://lnkd.in/eifPtwV2 

268

9 Comments

Is anyone else tired of the "10x growth" hype in marketing? Let's get real for a moment. In today's hyper-competitive tech landscape, we've seen countless B2B companies struggle to cut through the noise. The truth? Sustainable growth isn't about flashy metrics – it's about truly understanding and communicating your unique value. As a marketing agency who's worked with diverse tech clients, we've learned that effective ABM is about building genuine partnerships and offering fresh perspectives. It's about helping clients navigate market saturation and growing customer skepticism. We've just published a blog on this topic: "Understanding Your Value Proposition: How Agencies Can Truly Serve B2B Tech Clients." You can read it here https://lnkd.in/er8sYyg9 What's your experience with ABM in the current market? Let's discuss! #DetoxingABM #B2BMarketing #ABM #ValueProposition

7

On the go or looking for your next podcast? Tune in as our Co-Founder and Principal, Bruno Gralpois, joins Mike Lander on Higgle: The B2B Sales Club Podcast to explore the evolving landscape of marketing agencies. What’s covered? Head to our website for the details and to select your preferred listening platform: https://lnkd.in/edAZQ7cR #AgencyManagement #MarketingAgencies #Podcast

4

In this 90-minute session, presented by Pam Perdue and Kimberly Boatwright, CAMS, CRCM,FLE, we’ll dive into how your institution’s digital marketing efforts could be causing major redlining issues and what you can do to mitigate those risks. 🗺💰 ✨ Streaming live May 23rd, you’ll come away from this session understanding how digital marketing practices can violate fair lending laws. Together, we’ll discuss: - The increasing risk of digital redlining. - Recent enforcement actions related to digital marketing and redlining. - Which internal policies and procedures you need to pay particular attention to. - Tips for working with the marketing department to appropriately address common pitfalls. 📌 learn more here: https://lnkd.in/eRkHF57s #Redlining #RegulatoryCompliance #Compliance #ComplianceResource

12

This is #marketresearch that rocks! Cornerstone Research surveys radio listeners and asks their opinions about songs or even hooks. Then, this market research firm enables the radio industry to sort, filter, and categorize survey results so they can find trends. Read the case study today: https://lnkd.in/gYzEHgcG

1

1 Comment

This is #marketresearch that rocks! Cornerstone Research surveys radio listeners and asks their opinions about songs or even hooks. Then, this market research firm enables the radio industry to sort, filter, and categorize survey results so they can find trends. Read the case study today: https://lnkd.in/gYzEHgcG

1

Tired of chasing client approvals and putting out fires? Yearning to stop the cycle of client churn and frustration? Listen to our conversation with agency growth expert Craig Rodney about the critical role Account Management plays in client satisfaction and agency success. This week's episode of The Happy Clients Podcast dives deep into: 🔹The structures and processes that keep clients happy and projects running smoothly 🔹How to anticipate client needs and exceed expectations 🔹Fostering trust, setting clear expectations, and building lasting relationships Equip your agency for success with a thriving Account Management team. Listen to the full episode now: https://lnkd.in/gFUquW-a. . . . #AccountManagement #AccountManager #ClientManagement #DOTandCompany #ClientCommunication #ClientAccountManagement #ClientAccountManager #MarketingAccountManager #ClientCommunicationManager #AgencyLife #AgencyGrowth #AgencyOwner #ClientRelationships #DigitalMarketing #CAMPodcast #TheHappyClientsPodcast #MarketingPodcast #NewPodcastEpisode #Podcast

3

On-Time Distributions = Good Brand Reputation Maintaining numerous distribution channels and projects can be a real challenge without careful planning or constant monitoring. In this recent article, The Marketing Experience, Saul Marquez, founder of the podcast, Outcomes Rocket, highlights the truth about how on-time deliveries and projects can affect your brand's reputation. By embracing new trends and emerging technologies, you'll be able to stay ahead of the curve and create a more impactful marketing experience. Read More; https://lnkd.in/efrPa97x #Branding #Marketing #BrandMarketing #MarketingTech

22

3 Comments

The latest blog from senior advisor and founder Jeff Ketner shares how you can make the most of your PR strategy at industry trade shows. We've attended dozens of industry events over the years and held hundreds of meetings with editors and analysts. Here are a few tips we’ve learned along the way. ✅ https://ow.ly/vXRj50TjkWu #tradeshow #conference #retailevent

4

Table Stakes alumni, are you looking to demystify how media buyers make decisions about advertising in local news? Join API's exclusive webinar with Ted Williams on Aug. 8 at 1 pm ET to learn about: ✅ Types of ad products that appeal to buyers ✅ Paywalls and ad placements ✅ Working with advertisers through their budget cycles and more https://lnkd.in/es9MFq3W #localnews

1

The third issue of the Interim Growth Guide is hitting inboxes tomorrow. Here's what you can expect will be included: 🔦 Spotlight on best practices: Crafting a strong brand identity 💡Insights from a BBTP Partner: The thread that connects your services 🤔 Discussion point: How do you define and amplify your brand? Whether you are an #InterimServiceProvider already or you are interested in becoming one, make sure to sign up for our bi-weekly newsletter: Learn more and sign up: https://lnkd.in/dtvNWEXA #InterimManagement #InterimProvider

4

On this episode of The B2B Marketing Mindset, we debunk the myths around selling marketing services companies with expert insights from Todd Taskey of Potomac Business Capital. Todd shares his knowledge on maximizing company value through innovative transactions tailored for CEOs, Founders, and Entrepreneurs. See more at the link in the comment.