Christopher Rubalcava

Hey media buyers, wondering how to measure the effectiveness of your campaigns? Nielsen's Brand Lift Studies have got you covered. Unlock valuable insights to understand brand impact, optimize your media budget, and compare outcomes across platforms effortlessly. 🔍📈

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In today's digital landscape, engaging audiences has become more complex than ever. As consumer behavior continues to evolve, professionals in digital publishing must leverage data to drive their strategies. This guide will explore how audience data can inform smarter engagement decisions, implement effective retention tactics, and inspire through real-world success stories. https://lnkd.in/eY3MZ7Cu

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Frustrated by ads that flop? Media networks are here to save the day. By uniting first-party data across companies, media networks create a single view of your audience, enabling seamless targeting and precision measurement. It’s the difference between ads that miss the mark and campaigns that drive true ROI.

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Understanding your audience is one of the most intelligent and cost-effective strategies for improving your bottom line.  Check out Grant C. Gooding's quick breakdown of the 6 most commonly used market research methods, their strengths and weaknesses, and when they should be used. https://lnkd.in/gZvhdTZW #getproof #marketresearch #researchmethods #emotionalresearch #emotionaldata

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When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

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Save your spot to unlock never-before-shared data and insights about how we create authentic connections with Black Millennials and Gen Z. ⬇️ In this exclusive webinar, the Blavity team is showing you how to leverage social media, influencers, cultural relevance, and more to craft campaigns that truly resonate with the new majority. Register and share this with another purpose-driven marketer you think should attend: https://lnkd.in/gJnxVpi4 #DigitalMarketing #InfluencerMarketing #MulticulturalMarketing #GenZMarketing

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In 2024, location-based businesses must prioritize pivotal areas to succeed in the evolving landscape of personalized experiences. This eBook offers insights into key metrics for measuring performance and success in this dynamic environment. https://lnkd.in/dDJ6gZvZ

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📊 Transforming Data with Hardcover and Salesforce Datorama 📊 Is navigating complex data landscapes challenging your business? Discover how Hardcover leverages Datorama to turn complex data into clear insights. 👀 See how we helped numerous clients increase their ROI through effective data visualisation and strategic insights. 🔗 Dive deeper into our methods and offerings by visiting us at: www.Hardcoverdata.com What's your biggest data challenge? Let us know in the comments! #Hardcover #Salesforce #Datorama #MarketingCloudIntelligence #DataAnalytics #MarketingIntelligence #HardcoverTransforms #DataVisualization

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Build or buy? Find the right ad tech solution! Deciding between creating your own ad platform from scratch or choosing a white-label solution? Our latest eBook provides a clear checklist of reasons why a white-label ad tech platform might be your best choice: https://lnkd.in/dpCcyH-g #AdTech #Programmatic #Monetization #TeqBlaze #WhiteLabel

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Big targets to hit in the back half of the year? This on-demand webcast covers the key strategies and technologies advertisers need to grow faster and more efficiently. Two executive leaders join Ad Age to share:  ✨ How advances in programmatic can be automated and combined with traditional "demand capture" channels for improved results ✨ Best practices for ad automation - and how to prepare your organization to embrace them  ✨ Where AI fits in to help you drive tangible and scalable value, not just experimentation   ✨ Proven use cases for driving multichannel strategy at scale ✨ How to mitigate risks for brand compliance and brand safety Watch the on-demand webcast to dig in! 🎥 https://lnkd.in/gU2wCgZE

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