Chris Farinacci

AI-native companies need to embrace new pricing paradigms (price based on work done, on outcome vs hours, etc). Inevitably, new pricing models are accompanied by new workflows, new ways of invoicing, and new challenges around billing. This makes Sequence's modern billing platform particularly relevant: Sequence helps finance and commercial teams automate manual billing and stop revenue leakage. Sequence has just launched their CPQ Product for B2B software businesses with hybrid pricing, designed specifically for AI, B2B SaaS and Fintech startups. This release empowers B2B teams to create flexible pricing proposals or contracts, including teams selling custom deals with usage tiers, minimum commitments, or ramped pricing, Sequence CPQ works for any pricing model or deal term. As a customer says: "Sequence is like a notion page supercharged with pricing tools." Excited for Sequence to build the critical infrastructure needed to enable new, flexible paradigms that are critical for the AI revolution.

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From ServiceNow to Snowflake, the iconic CEO Frank Slootman turns companies into B2B giants. His secret: bringing ‘Founder Mode’ passion to professional management. In the latest episode of B2BaCEO, Frank breaks down why the Founder vs. Manager mode debate misses the point. Leadership lesson #1 from Slootman 👇 Rank-and-file employees don’t just watch a leader’s moves on Day 1. They watch every day—and compare notes. The leader’s character and credibility gets established with every decision (or hesitation). Slootman’s advice: move quickly, be decisive, engage employees on the real issues, not the fluff. Our full conversation in the comments.

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🚨 Last Call for the Nektar Buzz Boat: Just 2 Days to Go! 🚨 Nektar.ai, DocketAI and RevOps Co-op are bringing you an exclusive GTM leaders Cruise in NYC(5th Sep), Boston(10th Sep), Chicago(12th Sep). Our GTM Leaders NYC Cruise is setting sail in just 48 hours, and we’ve got a couple of exclusive passes left. Don’t miss your chance to join an elite group of GTM pioneers for an evening of strategic insights and high-impact networking—right on the water! 🌊 Here’s why you need to be there: 🎯 Cutting-Edge Discussions: We’ll be diving into how AI is transforming sales, how to turn customer engagement into actionable data, and the latest GTM tactics that are driving real growth. 💡Discover how to operationalize Buying Groups: We’ll be diving into how AI automates capturing & tracking engagement with your buying groups on auto-pilot at scale. 🤝 High-Caliber Connections: This is your chance to network with fellow leaders who are pushing the boundaries of what’s possible in the GTM space. 🍸 Unwind & Recharge: Kick back with some great drinks, delicious bites, and amazing views on the cruise while you chat and chill with fellow leaders in a laid-back, exclusive vibe. With only a couple of spots left, this is your last chance to secure a seat on the Nektar Buzz Boat. If you’re serious about elevating your GTM strategy, you won’t want to miss this. Register on the link or DM me to grab one of the final passes. Let’s make waves together! 🐝🚢 #GTM #Sales #AI #Networking #Leadership #Nektar #BuzzBoat https://lnkd.in/g59Sxa6Z

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Are you going to re:Invent this year? Is AI strategy top of mind? I’m carving out time for 1:1 conversations with technology and business leaders who are ready to run. Whether you're building, scaling, or strategizing, let's discuss. 🎲 Also open to discussing best practices to identify and exploit +EV table games without getting banned 🎲

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What (Management) lessons can we learn from Los Angeles' apocalypse fires, and why is it time for Californians to rise against professional politicians and ideologues... First and foremost, I am so sorry for the hard-working people of Los Angeles, the gardeners, construction workers, retail/services managers, and entrepreneurs. What happened was unfair and heartbreaking but mostly outrageous because it was so predictable and avoidable. I (legally) immigrated to this country 25 years ago. In exchange for an Eb1 visa, I had to produce a five-year plan, hire many people, and pay many taxes. This led to a green card and eventually US citizenship... Originally, from Europe, I always thought of my affiliation as progressive, squarely leaning toward democrats (the 80s and 90s version), although I was always fiscally conservative... After 2 decades of no changes, worse infrastructures, growing taxes (why are we paying $4.89 a gallon vs. the national average of $3 again?), exploding homelessness, and consistent deficits... California, the 5th largest economy with a budget of $322B, should LEAD THE WORLD FOR ITS INFRASTRUCTURES, have the most modern high-speed trains (LA to Seattle in 5 hours), quality and abundant water, and clean (nuclear) energy (France relies 75% on it). Modern buildings, with yearly preventive clean-ups and fire prevention strategies and equipment, and communities of tiny houses solving homelessness and addiction. Dream on... The Tenderloin (a dangerous San Francisco neighborhood) 25 years ago is the same as it is today, but some say it is probably more dangerous and dirtier...Homeless people have grown significantly over these last 5 years (~200,000 people), $24B has been spent on the problem, and there has been no progress... Why? Less than 20% goes to helping people, the rest and the vast majority in the hands of administrations and mindless bureaucrats...such a waste, such as shame... It does not matter if you lean right or left; the bottom line is that we should not support politicians who are incompetent and live only to protect ideologies... When will California change and recognize that politicians have failed us over the last thirty years? It's time to rally, rise, and shake up the status Quo. Let's remain civil and temper our (justified) anger, but man o man... Go to any city in Asia or Dubai, and you'll realize we are short-changed. As in any capitalistic corporation, how about demanding the following from our leaders: 🔥 Extreme transparency on budget allocation 🔥 One-time term 🔥 Enforce Lobbyist $ Caps 🔥 Enforce performance-based reviews 🔥 Streamline Recall mechanisms

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We're thrilled to announce the Salesforce ISV Fast Track program in collaboration with AWS! The program offers ISVs built on Hyperforce unique benefits, including accelerated onboarding to the AWS Marketplace, co-selling opportunities, and streamlined procurement for customers 🚀 Learn more about how the Salesforce ISV Fast Track program can benefit your business. #Salesforce #AWS #ISV

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Turn lemons 🍋 into lemonade. If your static RIs and dynamic usage don’t align, try Xosphere. Xosphere helps customers maximize RI usage, while orchestrating Spot for optimal savings. Details in this Customer Success Story: https://lnkd.in/gfS9YGJG #ec2 #aws #kubernetes #k8s #costoptimization #finops Xosphere FinOps Foundation

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We're thrilled to introduce Real-Time Integrations with top CRMs like Affinity.co, Attio, Salesforce, HubSpot, Airtable, and many more! 🎉 These integrations will transform your workflow by: 🔄 Syncing Companies and Contacts in Real-Time 🎛️ Offering Fully Customizable Settings 🧠 Automating Data Updates And, with our Push and Pull features, you can enrich your CRM data with Specter's unique growth signals and insights, making your decision-making process faster and more efficient ⚡ Read more in the first comment below 👇

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⏰ ICYMI: Our Book is Coming Soon! Accelerating Revenue: Your Definitive Guide to the Theory and Practice of Go-To-Market Enablement is designed for those looking to master the core of GTM Enablement. Whether you're new to the field or a revenue leader aiming to boost team productivity, this book offers practical insights and proven strategies. Curious to learn more about transforming your approach to Enablement? 👉 Head to the Level213 website for more details! www.level213.com/services #book #revenue #enablement #GTM

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The #1 question we get asked: what exactly is a Revenue Cadence? Revenue Cadences can seem complex. But they’re essential to keeping your team aligned. Watch John Queally, Clari's Director of RevOps, explain what a Revenue Cadence is and why it’s critical for driving predictable revenue.

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Great Place To Work® and Fortune magazine have honored Five9 as one of this year's Best Workplaces in the Bay Area. 🌟 This is Five9's second time being named to this prestigious list, coming in at No. 17. Earning a spot means that Five9 has surpassed rigorous benchmarks, establishing itself as one of the best workplaces among companies headquartered in the San Francisco Bay region. Learn more: #Five9 #BestPlacesToWork #CustomerExperience

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Simplify and streamline all your integrations in ServiceNow with ShareLogic's Unifi integration platform. Accelerate development, elevate governance and scale effortlessly. Built natively on ServiceNow, for seamless integration to anything. If you'd like to learn more, please book a meeting on my calendar: https://lnkd.in/gEEvPDF9 #servicenow #servicenowdev #integrations

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Revenue Cadences can seem complex. But they’re essential to keeping your team aligned. What exactly is a Revenue Cadence? Watch John Queally, Clari's Director of RevOps, explain what a Revenue Cadence is and why it’s critical for driving predictable revenue.

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Today, companies struggle with islands of data spread across various systems. With the new Salesforce Zero Copy Partner Network, companies can connect their data from anywhere to Data Cloud, unlocking its power in less time and at a lower cost.

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As we move deeper into 2024, tracking the right metrics is critical for scaling a SaaS business. This insightful guide outlines the top metrics to watch and includes valuable benchmarks to keep you on track. Whether you’re focused on ARR, CAC, or CLTV, understanding where your company stands is key to driving sustainable growth. Check out the article for a comprehensive look into the latest SaaS trends and metrics! #SaaS #BusinessGrowth #Metrics

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Excited to be representing OutSystems with Sergio A. at the upcoming Evanta, a Gartner Company, SoCal CIO Executive Summit tomorrow in Long Beach, CA. We look forward to seeing many SoCal Tech Leaders there! The marriage between AI and High Performance Low Code software is truly transforming organizations. Do NOT sleep on this evolution. #OutSystems #EvantaaGartnerCompany #CIOExecSummit #SoCal #AI #HighPerformanceLowCodePlatform #Software #DigitalTransformation #DevelopmentEvolution #EmergingTechnologies

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Discover how Tondo Smart is creating a smarter future for cities by monitoring, controlling, and predicting issues for public lighting systems using #Couchbase NoSQL in our upcoming webcast on May 7 & 8. Save your seat!

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2024 has already proven to be a transformative year for partner marketing. Our joint opportunity is massive, and we—in ServiceNow Global Partner Marketing—are all in. As we scale to $20B in revenue, your expertise and co-creations are a key driver to our joint success! We know you’re focused on getting to market faster¾and building your business. And we want to make it even easier for you to work with us and get your job done. We’re committed to elevating the partner marketing experience to give you immediate access to the strategies, programs, and campaigns that’ll help you create the demand to get there. Join me at the Global Partner Marketing booth at Knowledge 2024 to learn more about all we’ve done … and all that is to come. We’re ready to answer your questions, get your feedback, and explore what we can accomplish in 2024 and beyond. Here’s a quick sneak peek … Discover and learn Gain full access to everything our partner marketing teams offer—in one place. Our new digital front door will help you find the right programs, strategies, tools, trainings, and resources—when and where they’re needed. Our new Partner Marketing Institute offers in-depth training—from strategy to best practices—to hone expertise and maximize our joint marketing ROI. Create and customize Spend less time building—and more time doing. Campaign Creator will allow you to access turnkey, curated campaigns that are easy to co-brand and customize, so you can create excitement in the market. And when custom content—or extra support—is needed, access our Demand Center to leverage a marketplace of ServiceNow-vetted and trained vendors to speed up timelines and make procurement processes simpler. Engage and connect Grow pipeline and accelerate opportunities with new and existing customers through programs that maximize impact. We’ve made it easier for you to launch awareness and demand campaigns on leading-edge topics. And our impact is amplified when we leverage various incentive and recognition programs—whether it’s Partner Development Fund co-funding, grants for partner award winners, or exclusive assets for specialization partners. Knowledge is just around the corner, and I’m thrilled to connect with you in Las Vegas at the Partner Pavilion to demo new experiences and tools that will help us grow together.

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A poorly executed #customersuccess strategy will kill your #NRR for years to come. I've seen it first-hand too many times over the years. Here is how you deliver a well-executed CS strategy to drive great NRR and ultimately, business growth: 🛣️ 𝐔𝐬𝐞 𝐭𝐡𝐞 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 & 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 The first step in any customer success strategy is understanding the full & dynamic revenue & customer journey. This means not just knowing what your customers do, but why they do it. How and why did they buy your services? How do they move through their journey with you (rarely ina straight line!)? By understanding their motivations, you can better anticipate their needs and deliver solutions that truly add value. And don't forget, the old-school customer journey is not the standard anymore, you need to use the full, dynamic revenue & customer journey to get the full picture. This stretches from pre-sale to post-sale and allows for the customer to move in and out of journey phases/stages dynamically. 📈 𝐏𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 Customer success is not a reactive function. It's about being proactive, anticipating customer needs, and addressing them before they become issues. You have to ensure that your strategy is aligned around, and fosters, a proactive CS culture and process that allows your team to execute effectively. This not only improves customer satisfaction, but also reduces churn, and creates more expansion opportunities. Both key factors in improving NRR. 📊 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐌𝐚𝐤𝐢𝐧𝐠 In the #SaaS & #CS world, we have access to a wealth of data. By leveraging this data, we can make informed decisions that drive customer success. This could be anything from identifying usage patterns to predict churn, to understanding which features drive the most value for customers and beyond. And it needs to go beyond telemetry, usage etc. Also capture, track and understand customer goals and other qualitative data points. One problem is that this data is often siloed or hard to access, so make sure you have systems (like RevSetter) that can bridge that gap and allows CSMs to effectively action the data & insights. 🤝 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 Customer success should not be the responsibility of a single department. It should be ingrained in the company culture. When everyone in the organization understands the value of customer success, it becomes a strategic priority that drives business growth. This is why the dynamic revenue & customer journey, the engagement focus, and the proactive mindset are so important. When those are present - and a strategic & customer-centric approach is adopted by the CEO & leadership - the sky is the limit. Leverage these four building blocks and your CS strategy and execution will thank you for it ✅ *** 🛎️ If you enjoy my content, follow me for more ♻️ Repost to share with your network

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