Chris Brull

GM's decision to replace Apple CarPlay with their own Ultifi system is a bold move, but will it pay off? In-car tech is deeply personal and revolves around ease and familiarity. Forcing customers to switch may cause alienation, especially for the massive number of Apple users out there. As a loyal Apple user, I wouldn't purchase a car without CarPlay. Brand loyalty in automotive is no longer just about the car itself, but about the entire digital ecosystem of a person. GM, beware of the risks you take when tampering with customer experience and brand loyalty. #GM #Apple #CustomerExperience #BrandLoyalty #BrandStrategy

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Selling more cars isn’t just about inventory—it’s about having the right marketing strategy. Glo3D.com is an all-in-one marketing solution for car dealerships designed to help them attract, engage, and convert more leads. 🎯 Watch This Video to Learn: - How AI-driven photography and background removal can enhance your digital presence. - The power of automated social media sharing and multi-platform auto-posting. - Engaging your audience with AI-powered video tours, 360-degree spins, and third-party reviews. - Converting website traffic into qualified leads with a 24/7 AI chatbot and lead magnet tools. - Managing targeted ad campaigns from a single, intuitive dashboard.

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In this episode of “which ultra rare cars are casually parked in the garage today?” 👉Disclosure: these are not mine as I have far better taste…BUT… What is your dream car, budget unlimited? #supercars #automotive #digitalmedia #luxury

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 Audacy's podcasting success measurement for Lexus EV vehicles gives us clues as to how: “Tailoring your message to the audience and the platform is crucial. Host reads are particularly effective because they feel authentic and relatable,” it concludes. It also says consistent measurement with Nielsen throughout the campaign allowed them to optimize performance and ensure the ads were driving the desired results. Let's talk about how our podcasting can work for your brand!

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Brand extension gone wrong? Coming off of the controversial extension of the Mustang brand into the EV space (with the Mustang Mach E), Ford Motor Company has found itself in hot water with brand loyalists again with their recent unveiling of the new Ford Capri (another 4-door EV). Loyalists argue that these moves have sullied the legacy of Ford's iconic Mustang and Capri brands while sales may suggest otherwise (2-door Mustang sales remain steady while the Mach-E was one of the top 5 best-selling EVs in the US in 2023). What do you think? #brandstrategy #strategy #mustang #capri

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Are you prepared to get fired? You should be. This week, here in the SF Bay Area, media watchers are buzzing about some high-profile sports radio announcers who got the axe, unexpectedly. Including a guy who’d been on the air for 28 years and, arguably, help build the station. The economics of legacy media are a $#!& show, so cuts are hardly a surprise. But when big-name talent with highly-rated shows aren’t safe, it’s a good reminder that the nobody has job security. Even if everything seems rosy with your current gig, you should take steps to prepare yourself for your next one. Four tips: → Get your site together. Regardless of what you do, you should have a “portfolio site.” More than a resume, it’s a site that collects achievements and shows your work. (Non-creative types, you should have site/portfolio, too!) Grab copies of your work, decks, and performance metrics NOW before you lose access to the server. Don’t wait until you need it; build now and maintain as you go. → Build your personal brand. (I know, it’s cringe. But it’s the way of the world.) You don’t have to be a prolific LinkedIn poster, but you need to consider who you are professionally and what value you bring to the table. Find avenues to demonstrate that value. Identify 3-4 ways a year you can “get out there” and show your stuff. Maybe that’s creating your own projects, sharing work on your social channels, writing an article, speaking at a conference, starting a side hustle. → ABCYN. Always Be Cultivating Your Network. You don’t have to do this in a sleazy sales-y sort of way, but you’re going to NEED the help of your connections at various points of your career. So make those connections. Grab coffee. Drop notes. Congratulate people when you see them do something awesome. Offer help to others. Be genuine, but make an effort to reach out. → Take the interview. Even if you love your job, you should always see what’s out there and keep your options open. It’s helps keep your interview chops sharp and it helps you understand your current value in the marketplace. You don’t have to lead ‘em on—if you’re not a serious candidate after the first meeting, you can withdraw your name. It's still worth it. “But I’m super busy with projects for my current employer. I don’t have time for all this.” YOUR career is at least as important as the work you’re doing for somebody else. Invest some time in yourself. Don’t wait for that unexpected meeting with your manager and HR to pop onto your calendar before you get your act together. P.S. Seriously, if you don't have an up-to-date portfolio site, do SOMETHING today to move the ball forward. Buy the URL. Write down the 2-3 projects you'd want to include. Pull the assets off the server that you'll need. Take a micro-step toward taking charge of your career. Do it!

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Two big news items in this conversation with Jeff Baumgartner in Light Reading (link to story below) First, we are excited to launch with our newest partner, Ziply Fiber, who is investing a tremendous amount of capital to bring fiber to hundreds of thousands of homes in the Pacific Northwest. Our suite of tools is here to help them drive acquisition and fill up that fiber with happy customers! Speaking of suite of tools, we’re also thrilled to announce the launch of our next big product. The MyBundle Mobile App is now available to all consumers on iOS and Android, and it’s co-branded for our 100s of broadband partners. We all spend way too much time flipping around on our TV, going app to app, looking for something to watch when all we want to do is sit back and relax. And while the many different TV devices out there are trying to make discovery easier - it still doesn’t feel right. I can’t be the only one who gets “just pick something already!!!” from their significant other. We believe the phone in your pocket (or what you’re reading this on) is the solution. Not only is it a lot easier to navigate, type, etc., but it’s always with us on the go! I don’t know about you, but sitting in front of the TV at 11 o’clock at night is not when my friends tell me about the latest show they watched; it’s more likely at dinner, a BBQ, etc. Big thanks to Scott Barton, Danny Cohen, Sara H. and the entire team for putting this all together and tackling the many problems facing consumers in the new streaming age. Here are just a few features/uses: 1. Quickly discover what to watch next across all your services in one place BEFORE turning on the TV and create multiple watchlists anytime, for different moods or people you watch with. 2. Stream on your phone or tablet? The MyBundle app can be your content hub to jump into playback across any of your streaming apps. 3. Share and receive recommendations for shows and movies from your friends and family. 4. Easily track all your streaming services and costs in one place. Of course, the free MyBundle app not only helps consumers but also supports our broadband and streaming partners, who are more focused than ever on customer delight and retention. And, like everything else we do at MyBundle, there is a lot more to come! Don't forget to head over to the app store and download the MyBundle app today. https://lnkd.in/eqUzaNWJ

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This is a big milestone for Outdoorlink—1,200+ organizations now rely on us to manage and monitor their lighting and assets! We’re proud to save them time, money, and headaches—so they can focus on what matters most. Here’s to the next chapter!

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What a week at SEMA! This year, we switched things up with a challenge coin scavenger hunt on the showroom floor, hosted by the OTSS Podcast. Attendees followed daily video clues on Instagram to track down hidden coins, with prizes like King of the Hammers 2025 tickets and Kahn Media merch. Eight out of nine coins were found (so far), and the results were amazing: 173,681 views across platforms and 1,961 interactions on Instagram. Key Takeaways: 1. People Want to Participate: Engagement skyrocketed when we gave attendees a reason to jump in. Make it fun, and people will get involved. 2 Fun Creates Lasting Impressions: Turning a business event into a game makes interactions unforgettable. Who doesn’t love a scavenger hunt—especially when it’s an unexpected twist at a business event? Not everything needs to be serious to make an impact. 3. It’s About More Than Just Showing Up: In an oversaturated market, showing up isn’t enough. To stand out, you need to find creative ways to cut through the noise. We had a blast—and we’re already brainstorming ways to take it up a notch next time. Oh, and don’t miss the newest episode of the OTSS Podcast, featuring BMW Racing Legend, Steve Dinan. It dropped yesterday and is one you won’t want to miss!

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🌟 Elevate Your Brand with Billboard Advertising 🌟 Are you a retailer striving to increase foot traffic and boost sales? Tangential Platforms offers dynamic billboard solutions strategically positioned in high-traffic areas to drive customers straight to your doorstep. Are you an automotive dealership looking to showcase your latest models and promotions? Our impactful billboards grab the attention of potential buyers on the move, ensuring your message is seen and remembered. Are you a telecommunications provider aiming to stand out in a crowded market? With Tangential Platforms' billboard campaigns, you can capture the spotlight and enhance brand visibility like never before. Are you a financial services firm seeking to build trust and attract new customers? Our billboard advertising solutions offer a prestigious platform to showcase your services and establish credibility with your audience. No matter your industry – whether you're in #FMCG, #realestate, #entertainment, #travel, #foodandbeverage, #healthcare, or #pharmaceuticals – Tangential Platforms has the perfect billboard advertising solution to meet your unique needs and goals. Ready to make a lasting impression and take your brand to new heights? Let's connect and explore how Tangential Platforms can transform your advertising strategy with our innovative billboard solutions. Let's ignite your brand's visibility and drive unparalleled results together! Reach out today to kickstart your billboard advertising journey with Tangential Platforms. 🚀 #BillboardAdvertising #BrandVisibility #TangentialPlatforms

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HAVE YOU CONSIDERED ROKU FOR MARKETING? With so many option it can be confusing about what is the best strategy. I can help you. If you would like to expand your brand while reaching your target audience, you need to advertise on Roku. Let’s talk. #marketing #ROKU #advertising #consultant

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Glad to be part of this conversations as so many marketing departments take fresh takes on how they should set up and organize around their priorities. Sure, it might seem like a provocative move, but with the right collaboration and even keeping integration at key points (hope Hyundai does), you can be great at both creative and performance with the right model and the same goals. Good luck Angela Zepeda and Sean Gilpin. (We also have more research coming out from Prophet soon about how to integrate, not just balance, brand and demand. It's a love story.) #marketing #organizationdesign

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What impact will this have on marketing and media? For a time, automotive was the biggest spender as a category on broadcast TV and it certainly was a big category for agencies nationally and regionally. With the news of Honda/Nissan/Mitsibushi “merging” in the auto space - coupled with the continued decline in broadcast viewership - my questions are: 1. How will this impact the already struggling media landscape 2. What will be the overall impact on the agency and marketing space as cost savings will be expected for the Nissan/Mitsubishi names to survive. https://lnkd.in/eSuEwqqY

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After seeing the Lance Hedrick video about contact points in pour over coffee cones, the first thing I thought was "that's Bernoulli's Principle!" See, each contact point is like a segment of a tunnel, just as a plane's wing is also a segment of a tunner... ANYWAY, the original video for this Breville Bambino review has helped a lot of people because of this little section about Bernoulli's Principle and how it works in espresso-making of pressurized portafilter baskets! This video breaks down the basic physics behind fluid dynamics and its application in achieving the coffee, demonstrating how pressure and tunnel effects create a delicious brew. #EspressoScience #BernoulliPrinciple #CoffeeLovers #PhysicsOfCoffee #FluidDynamics #BaristaTips #CoffeeMaking #LearnPhysics #EspressoArt #CoffeeScience

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Is AI a scary monster or the next big thing for dealerships? (Or is it both - time will tell) On this episode of Ian’s Desk, I talk about how AI can help auto dealers get home in time for dinner. From automating tasks like generating vehicle descriptions to optimizing service schedules, I cover how AI can boost your dealership’s efficiency. Plus, I dive into some of the misconceptions and concerns you should be aware of. If you’re curious about how AI can make your dealership and your life run smoother, check out the full video! In fact, this reminds me of the presentations from Amber Mac, who also spoke about AI at the 2024 ACE Conference in Niagara Falls. Full video here: https://lnkd.in/gYJ2bMXs

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Extraordinary #product imagery comes from respecting the details. See our #value proposition here: https://lnkd.in/gs_RY9yP #cgi #render #3d #visualization #marketing #productmarketing #video #animation Made in California with KeyShot

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I have seen many so posts about feeling helpless and devastated about the apocalyptic conditions those of us in Southern California are experiencing. The Kenneth fire exploded in a matter of only a few hours. The Palisades (completely 💔 and devastated) and Eaton fires each appeared to have destroyed some 5,000 or more structures, both among the most destructive fires in California history and are still burning. Over 100,000 people have been displaced, hotels and local shelters are full, AirBnB along with many of us are opening our homes to evacuees and their animals. (If you have horses, we can help) So many of you want to help and are asking how. And we are so grateful for the generous hearts as help is needed now and will be for months to come. Too many of my friends have lost their homes and all of their worldly possessions and many more await their fate. Our hearts are breaking more at the devastation shared with each passing hour. Some important things to know: Cash and gift cards are the most helpful to pay for shelter, food and basic supplies. Only donate cash to registered charities like The Red Cross, my favorite local charity Direct Relief and World Central Kitchen, now on the ground feeding first responders who are valiantly fighting to save what they can. There are more vetted charities and also those who are not. Be careful. Charity Navigator and GuideStar provide information on nonprofit groups and aid agencies, and they can also direct you to reputable ones. Donating used clothing is often HARMFUL to relief efforts unless specifically requested! Read links for details. If you know someone asking for specific items for family or friends directly impacted. If the person requesting is known to you and is not asking for cash, collect items and know it may be difficult to get them the items as living situations are tenuous. These articles may help you understand how to help and avoid what disaster agency volunteers call “The disaster after the disaster”. https://lnkd.in/gfiZ9xEQ https://lnkd.in/gmVJFbSA PLEASE DM me if you want more ways to be of service. We need you. #pacificpalisadesfire #eatonfire #losangelesfire #disasterrelief

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🎞 YouTube Car Reviews: Boost Buyer Confidence with Real-World Insights Did you know that 70% of car buyers head to YouTube for reviews before purchasing? That’s right! And adding YouTube car reviews to dealership websites boosts engagement by 2.6 times! With Glo3D, these reviews are auto-added to Vehicle Detail Pages, boosting buyer confidence, engagement, and, ultimately, dealership sales. How YouTube Car Reviews Work 1️⃣ Activate the Virtual Showroom on your account. 2️⃣ Enable YouTube Car Reviews. 3️⃣ Let Glo3D's AI automatically add relevant YouTube reviews to your Vehicle Detail Pages, increasing buyer confidence and sales. Benefits of YouTube Car Reviews 🎥 Real-World Experiences: Gain valuable insights from actual users. 🖱️ Increased Engagement: Keep potential buyers on your site longer. 📈 Boosted Sales: Turn more visitors into happy buyers. 💼 Enhanced Buyer Confidence: Unbiased reviews help secure smarter purchase decisions. ▶ To learn more, visit our website: https://lnkd.in/gHCXJrDt #youtubecarreviews #Glo3D

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