Cecelia Carrera

Marketing Tip #19! Branded Merchandise: Consider creating branded merchandise like tshirts, mugs or stickers to increase brand visibility.

🌿 Calling all brands and retailers in the cannabis space! The wholesale marketplace you’ve been waiting for is almost here. Hippy Market is your one-stop shop for cannabis accessories, wellness, and apothecary products—designed to make wholesale seamless, stress-free, and a little more zen. For Brands: ✔️ Free to join ✔️ Offer Net30 without the risk—guaranteed payments on every invoice ✔️ Tools to grow your wholesale business: CRM, analytics, and marketing ✔️ Access to thousands of dispensaries and small business looking to stock your products For Retailers: ✔️ Free to join ✔️ $100 credit on your first order to help you get started ✔️ Discover premium products with ease. ✔️ Flexible Net30 payment terms 💡 Join our waitlist today and be among the first to experience the future of cannabis wholesale. Together, we’re transforming how this industry connects and grows. 👉 https://hippymarket.co/ Let’s make wholesale the most zen part of your job. #CannabisCommunity #WholesaleMarketplace #RetailInnovation

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Promotional products are more than just freebies—they’re a measurable marketing tool. 🎯 Studies show that the average cost-per-impression for promotional products is less than 1/10th of a cent, making them one of the most cost-effective methods to promote your brand. Whether used to incentivize, recognize, or engage, the impact is clear: Increased brand loyalty, heightened recall, and a stronger community connection. ✨ ROI Insight: 79% of people will research your brand after receiving a promotional product! Want to maximize your budget’s impact? Let’s discuss how to leverage promotional products for long-term ROI! #ROI #PromotionalProductImpact #CostEffectiveMarketing #BrandLoyalty #CommunityEngagement #brancastermarketing

The Versatility of Promotional Products in Marketing Campaigns Promotional products are incredibly versatile and can be effectively integrated into various marketing campaigns. 1. Direct Mail Campaigns: Including a small branded item in direct mail can increase open rates and engagement. 2. Event Giveaways: To leave a lasting impression that goes beyond the event, offer high-quality promotional products as giveaways at events, webinars, or workshops. 3. Social Media Contests: To boost online engagement, leverage promotional items as prizes for social media contests. Conclusion: Promotional products can enhance various marketing campaigns and drive engagement. Are you looking to elevate your next campaign? 

Looking to launch a THC drink stick brand? We interviewed Roxanne Jennings, head of production for EnviroStar, a Minnesota-based manufacturer that uses spray drying technology to turn food into powder—(think cake mixes). They also have a booming business producing THC drink sticks. We discuss the trend toward this method of consumption and the ease of launching drink sticks to use as a brand-building catalyst for your company. Roxanne predicts cannabis will be a regular food ingredient in the future, and they are ready to provide the tools to make it happen. Roxanne answers the following questions and more: 1. What is the spray drying method? 2. Companies buy bulk powder vs. distillate to make edibles and drinks in their own facility to save on storage and shipping costs. + Shelf life + R&D. 3. Are cannabinoids preserved in spray drying manufacturing? 4. What other popular ingredients besides THC are people using to enhance stick packs? 5. Are drink sticks preservative-free? 6. What are tips for launching or adding drink sticks to your product line? 7. Most breweries in Minnesota include drink mixes in their product line! It's legal! Minnesota doesn't need consumption lounges; you can consume anywhere! 8. What is the cost to launch a drink mix line? 9. What R&D initiatives is Envirostar working on? 10. Are functional wellness ingredients trending in beverages? 11. Roxanne predicts cannabis will be a common food ingredient in the near future. Available on all major podcast platforms: https://lnkd.in/etR5pGaN and Y0uTube: https://bit.ly/3Iw3FSt

Snoop Dogg’s Death Row Cannabis brand is carving its niche in Michigan’s competitive cannabis market by blending quality products with cultural nostalgia. Launched in Michigan in August 2023, the brand features premium hand-trimmed flower in distinctive mylar bags adorned with Death Row Records branding. Strains like Crip’d Keeper and Motor City Fuel offer unique experiences, while the brand’s focus on craftsmanship is upheld by its partnership with Pleasantrees, a Michigan-based grower. Celebrity cannabis brands often struggle in Michigan due to market oversaturation and high consumer standards for quality and value. However, Death Row Cannabis aims to differentiate itself by linking its products to Snoop Dogg’s cultural legacy in music, evoking emotional connections for consumers. The brand’s offerings include seven strains, infused prerolls, and plans to expand into edibles and vapes, with prices ranging from $30 to $55. A standout feature is the brand's commitment to innovation, led by West Coast grower AK, who is working on exclusive strains and expanding into genetics. Plans for a Detroit dispensary, following the success of S.W.E.D. (Smoke Weed Every Day) in Los Angeles, will further establish the brand as a unique player in the market. S.W.E.D. combines retail with immersive experiences, celebrating Snoop’s legacy through memorabilia and interactive elements. With its emphasis on quality, innovative strains, and cultural storytelling, Death Row Cannabis is poised to make a lasting impact in Michigan’s cannabis industry. The brand’s success highlights the potential for celebrity-backed ventures to thrive when they prioritize authenticity and consumer connection over mere name recognition. https://lnkd.in/gizdbVdf