C.C. Chapman

If your higher education institution is looking for better ways to integrate #AI into its processes, systems, and workflows, you should listen to this episode. Dr. Kellie B. Campbell (EdD) explains the approaches she's used to drive AI adoption at multiple institutions and dives into the challenges and obstacles we all need to be aware of. #highered #datagovernance

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🚀 Join me on April 30th for an exciting webinar where I'll share valuable insights on enhancing your #HigherEd communications. Learn how Axios HQ has revolutionized communication for the Brown School. 👉 https://lnkd.in/gMikx-kt #AxiosHQ #Webinar

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Let's talk business (and academic) model innovation! Join me and Chris Moloney, PhD as we dive into critical subjects that should be discussed... at the highest levels! Status quo is a NO GO. Register and become part of the conversation! AGB (Association of Governing Boards of Universities and Colleges)

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Improved data flow across educational levels with collaboration between institutions unlocks insights for educators and administrators. PESC and its members are committed to building a more connected and efficient educational landscape. Stay tuned for updates as we work towards this goal! #EducationTechnology #DataInteroperability #EdTechPartnership #InnovationInEducation What are your thoughts on this initiative? Share in the comments below! 👇

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Looking to boost your enrollment numbers? Discover how an audience-centric marketing plan can help you engage prospective students, build trust, and drive better enrollment outcomes! https://lnkd.in/gvgSgXXR #highered #marketing #AudienceCentricMarketing #BoostEnrollment #StudentEngagement

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Read this part twice, "in order to identify issues and THEN address them." Seek to understand and then to solve. Also...processes can be tested; communications can be tested. Not everything is/or requires a tech solution. #citizenexperience #equity #efficiency #bpr

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We are putting the finishing touches on a report on the use of AI in higher ed marketing and enrollment management, based on a survey we conducted with UPCEA. Ninety-one percent of respondents are interested in using AI in their work, but only 40% indicated that they are. I'm genuinely curious why more people aren't embracing and using it more - particularly in marketing. Are you one of the 60%? If so, would love to hear your thoughts/reasons. (Not written or rewritten with AI.) Also - if you want an early copy of the report, let me know.

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Love Ali’s point here. “Ads that try the least perform the best.” That doesn’t always mean the effort marketers put into the ads, our jobs aren’t easy! But the perfectly staged, professionally shot photos can fall flat. There’s a time and place! #highered #higheredmarketing #strategy #brandstrategy

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Earlier this week we posted our blog about signs that your website might need an overhaul. Having too much internal content is an extra element to consider. In this post from OHO Interactive, they discuss the importance of cleaning up the internal content on your website - from an overabundance of submenus, to duplicate pages of content, to the site search producing poor results, this post shares short-term and longer-term ways to better manage this content.

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I came across a recent article from eSchool News that delves into the growing concern among K-12 educators regarding cybersecurity. With the increasing adoption of technology in education, especially evident during the pandemic with the distribution of Chromebooks and learning tools like augmented reality and gamification, protecting student data has become paramount. The recent survey highlighted in the article underscores this concern, revealing that cybersecurity remains the top priority for edtech leaders, with 99 percent of districts actively improving protections. I think exploring solutions such as blockchain technology and AI can offer additional layers of protection for student data. It's crucial for educational institutions to invest in robust cybersecurity plans to safeguard sensitive information and ensure a secure learning environment for all students. #Cybersecurity #EdTech #Security

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With the increased pace of education technology innovation spurred by generative AI, we understand that parents, school leaders, educators and students are questioning how to harness the potential for these new tools to improve education while also maintaining a stringent focus on student data privacy and security. 

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🚨 Won't want to miss this webinar on masting Tik Tok, Reels, & Shorts for higher ed marketing with my friend John Azoni at UNVEILD Learn tactical advice and how to build up video content creation systems so you're not recreating the wheel each time. Sign up up below!

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"Beyond the Hype: Unlocking AI’s Potential in Enrollment Management" This is clearly a contested space in the higher education CRM market. Using AI to personalize messaging and engage with students is a smart move. However, no amount of specialized content designed to make students feel unique compared to bland generalized communication will remove the need for higher education to trumpet its value to prospective students and showcase how their potential institution will bridge education to employability — making the cost of higher education worth the investment. That's the message, regardless of how humans or AI constructs it. via https://lnkd.in/euk3mBti

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Check out the latest blog from my Waza partner, Simon West: “We’re the same people at work that we are in our personal lives and the purchasing decisions we make are just as critical—and sometimes more so. Buy the wrong phone and you're stuck with it a couple of years until you can upgrade. Buy the wrong network security platform and you could be looking for another job.” https://lnkd.in/gXMQDggm

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Carnegie Project on the Education Doctorate (CPED) empowers educators and students to navigate and leverage AI technology. From ethical considerations essential to integrating AI into learning environments to fostering a more informed and responsible use of technology in education, this webinar will help us stay relevant and proactive as we face these remarkable digital transformations. #AI #GenAI #FourthIndustrialRevolution #HigherEducation #LifelongLearning #EducationLeadership

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Cyber attacks on schools and districts are getting more and more prevalent. Join us for the first of a webinar series we're hosting to help educators and IT staff understand why and how to protect themselves and their students. #cybersecurity #k12 #webinar #langchat

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If I had to give only one reason I joined Mongoose, this would probably be it. 👇 TLDR - Conversations are the ‘currency of connection’ and can hold all the additional predictive information an institution needs (across all depts) - if they 1️⃣ have enough of them, and 2️⃣ can refine them into usable data. Fortunately, we do both of those better than anyone, and we keep growing as a result. 🚀 #mongoosecadence #aidata #conversations #higheredtech #higheredai

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Generative, predictive, and descriptive AI drive innovation in learning environments, both in higher education and the workforce. Discover the benefits and address the concerns of each AI type. #AI #Innovation #EdTech

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Cutting through the visibility noise takes strategy. There are many options between digital and print media. How do you determine where you should be seen, so your target audience sees you? ⭐ That's chapter 1, the strategy part. Many pieces must fit and work together to be an effective strategy to produce an ROI. ⭐Are you targeting the right audience? ⭐Is your brand story clear, and accurate? Knowing the business VALUE you offer answers those questions identifying the marketing tools to design. Being arbitrary is not the solution. That's throwing money to the wind. ⭐It begins with your brand story and ideal client. My passion is visual storytelling, converting the words of the brand story into imagery that engages and connects to the right audience. Accelerating a business's visibility drives sales. 🌟 🌟 Curious or have questions? Send me a DM or check out my website to see some of the stories I've told. https://lnkd.in/eX6syywW #visibilitynoise #strategy #creative #digital #print #media #beseen #sales

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