Carrie McKenzie-Bush

Tradeshows provide a direct window to see the specific challenges customers are facing. In this blog post, I'll walk you through how to get the most out of your next trade show experience. https://bit.ly/3SYxjnD #tradeshows #networking

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Return of retail: Improving safety and ROI with #Samsung digital signage. 💡 Check out this white paper to discover new ways you can use digital signage in retail. From interactive kiosks to curbside pickup, Samsung has an answer to help you improve the shopping experience. To learn more, contact Bubble Cloud/ Bubble Social Media Marketing.

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Trust our Minneapolis SEO consultancy to supercharge your online presence and drive results, guiding your business towards digital success every step of the way with personalized strategies tailored to your unique needs. 🏙️💻 Reach out today to see how we can help your business thrive online! 🌐 https://lnkd.in/gHeHFf9i #promotech #promotechseo #promotechdigital #MinneapolisSEO #OnlineMarketingServices #SmallBusinesses #TrustedExpert #ClientReviews #SEO #ReputationManagement #SocialMediaMarketing #VideoMarketing #PPC #WebDesign

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We all know that marketing data is used for targeting, investment, and messaging strategies. Gary Lancina, Vice President of Product Management & Marketing at Briggs & Stratton, highlights an additional advantage of leveraging data effectively. In a recent conversation, Gary emphasized how using data can foster transparency and value exchange, ultimately leading to the establishment of trust with your audience – a fundamental element of successful marketing! 🌟 #Marketing #Data #Transparency #Trust #Success

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Interactive technology turns your booth into an experience. Keep attendees engaged with digital displays and kiosks., "#BoothTechnology #InteractiveDisplays #TradeShowSuccess #CustomerEngagement"

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Leverage interactive technology to create engaging experiences that draw visitors to your booth., "#BoothTechnology #InteractiveDisplays #TradeShowTips #CustomerEngagement"

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Interactive displays and technology help attract visitors and create engaging experiences at your booth., "#InteractiveDisplays #BoothEngagement #CustomerEngagement #TradeShowTips"

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Unlock new insights into manufacturing marketing with my latest post, "Why Manufacturing Marketing Strategy is More Than a Checklist." Explore how a strategic approach can push your marketing strategy beyond just ticking boxes. Read more at https://buff.ly/4ilmDeL. #ManufacturingMarketing #ManufacturingMarketingStrategy

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Understanding how consumers shop is key to understanding how a display should be designed and where is should be placed for maximum sales. Take a look at the many ways you can figure out the right mix for your marketing displays. #FRANKMAYERMADE #retaildisplays #interactivedisplays #pointofpurchase #retailmerchandising

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Join us tomorrow at 1pm for a CES webinar led by our strategic leader, Travis Stanton. Travis has accumulated valuable data and ideas that will revolutionize the way you exhibit. This webinar is a must-attend for anyone seeking innovative ideas to enhance their current space, insights into industry trends, and data-backed strategies for success. Don't miss out on this opportunity to elevate your exhibition game. See you there! #Innovativeideas #technologytrends #exhibits #webinar

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With new tech innovations emerging every day, it can be challenging for your organization to stay competitive with larger companies. How do you determine the best fit for your business? This infographic highlights how partnering with a trusted @HP dealer can help you integrate your IT into one unified ecosystem — connecting everything from PCs and printers to edge and cloud computing for seamless efficiency.

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Industrial marketers: How do you tailor your technical content to resonate with buyers at different decision stages? Dive into my latest blog post for a step-by-step guide, and share your insights in the comments! https://buff.ly/46b6liT #industrialcontentmarketing #industrialmarketing #manufacturingmarketing #technicalwriting

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💡 Planning for Success: Key Questions Exhibit Planners should be asking for their 2025 trade show exhibitions💡 As we gear up for 2025, achieving exhibition success is more critical than ever. With evolving social trends, attendee expectations, sustainability considerations, and tech innovations, it’s essential to take a strategic approach and join all the dots to achieve business success. Whether you're planning your first exhibition or you're a seasoned pro, asking the right questions during the preparation phase can set you up for exhibiting success. Here are 5 critical questions every exhibit planner should be asking themselves right now: 1️⃣ Why am I exhibiting? Are you focused on lead generation, brand awareness, networking, or launching a new product? or are you exhibiting because you have always done the same show year in year out regardless of your outcomes? A clear "why" will shape your entire business growth strategy. 2️⃣ Who is my target audience? Understanding your ideal attendee helps tailor your messaging, booth design, and engagement tactics. Who are you trying to attract, and how will you resonate with them? 3️⃣ What’s my budget—and how will I maximise ROI and ROO? Exhibitions can be costly, so it’s essential to allocate resources wisely. What percentage will go toward booth design, staff training, promotional marketing, and post-event follow-up? 4️⃣ How will I measure success? Define KPIs that align with your objectives. Will it be the number of quality leads, attendee interactions, or follow-up meetings booked? Set benchmarks to track your progress especially if you have long sales cycles. 5️⃣ What’s my follow-up strategy? Did you know that over 70% of exhibitors don't follow up after the initial "thank you for visiting us" email? A well-thought-out post-event plan ensures you capitalise on your hard work. How will you nurture leads and maintain the sales momentum after the show ends? By addressing these questions, you’re not just planning an exhibition—you’re setting the foundation for meaningful engagement and long-term growth. Are you struggling to answer these questions? Don’t worry—help is just a click away! 🎯 💬 DM Me to book a free discovery session with me to assess your current strategy, identify gaps, and create a roadmap for success in 2025 using our TEO frame work. Let’s ensure your next exhibition is your most impactful one yet! What other questions do you think exhibit planners should be asking in 2025? #ExhibitionPlanning #tradeshows #exhibitions #TradeShowSuccess

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Hear me roar—and join the conversation! While walking a show floor recently, I noticed several QR codes on displays and booths to engage attendees and drive us to action: learn more about a product, enter to win a prize, sign up for a demo and more. QR codes are an easy way to bridge the physical and digital worlds to make a buyer's journey smoother! 🐆 #CCCgetsMktg #contentmarketingstrategy #inboundmarketing #smallbusinessmarketing #QRcodes

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