Carin Luna-Ostaseski

Carin Luna-Ostaseski

San Francisco Bay Area
10K followers 500+ connections

About

Carin Luna-Ostaseski is the founder of Hot or Just Me?, a comprehensive online shop and…

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Experience

  • Hot Or Just Me? Graphic
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    San Francisco Bay Area

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    San Francisco Bay Area

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    Silicon Valley, California, United States

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    San Francisco, California, United States

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    New York City Metropolitan Area

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    New York City Metropolitan Area

Education

Projects

  • SIA Scotch Whisky

    - Present

    If you think Scotch isn’t for you, Carin Luna-Ostaseski bets she can change your mind!

    In 2013, Carin fulfilled a personal dream when she launched her own brand of Scotch – SIA
    Scotch Whisky. Produced in Scotland by Douglas McGibbon & Co., Ltd., SIA is a blend of Speyside, Highlands and Islay malts, specifically created to appeal to a contemporary palate.

    For Carin, creating something tangible was a real passion, considering most of her 15-year
    professional career had been…

    If you think Scotch isn’t for you, Carin Luna-Ostaseski bets she can change your mind!

    In 2013, Carin fulfilled a personal dream when she launched her own brand of Scotch – SIA
    Scotch Whisky. Produced in Scotland by Douglas McGibbon & Co., Ltd., SIA is a blend of Speyside, Highlands and Islay malts, specifically created to appeal to a contemporary palate.

    For Carin, creating something tangible was a real passion, considering most of her 15-year
    professional career had been spent in the virtual world, designing websites, mobile applications
    and digital products for companies such as ABC News.com, Reuters, Revlon, Bloomingdales and
    Sun Microsystems.

    Carin was first offered a Scotch when out with friends, but refused it thinking it was “two
    strong.” But curiosity won out and when queried about preferred cocktails, wines and favorite
    foods, the friend was able to select a dram that delighted her. The Scotch stereotype was
    shattered, and Carin realized that there was a brand out there for everyone – particularly those
    who don’t know they like Scotch, yet.

    The next several years were spent hosting Scotch tastings, learning about what people enjoy
    and why. She became an avid student of Scotch and the beverage industry, immersing herself
    in the business, spending time with Distillers and a myriad of industry professionals, and
    earning her bartending license.

    Carin shared her vision for a new refreshingly modern Scotch with Spirit Imports, Inc. and they
    agreed with the potential, facilitating her introduction to the team at Douglas McGibbon & Co.,
    Ltd., who would ultimately bring her vision to life. She then turned to Kickstarter for funding in
    what has become one of the crowd sourcing platform’s most successful liquor launches to date.

    In her personal time, Carin dedicates herself to her many passions including her Cessna 172,
    and volunteering at a local children's hospital. She is also a member of the USBG.

    See project

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