Caitlin Williamson

Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

5

Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

3

Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

3

You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

2

Building Trust or Driving Leads? Why the Best Marketing Strategies Do Both It’s surprising how often businesses treat branding and demand generation as opposing forces, choosing one at the expense of the other. But here’s the thing—both are revenue drivers, and both are critical for sustainable growth. ✅ Brand builds trust and loyalty. People want to buy from people—and businesses—they trust. A strong brand helps you create that emotional connection, making it easier to win customers and keep them coming back. ✅ Demand captures interest. It drives quick wins, filling your pipeline and delivering results today. This might sound like Marketing 101, but it’s a strategy that’s too often overlooked. In competitive markets, a strong brand isn’t just a “nice-to-have”—it’s what keeps your business human, differentiated, and resilient as new players enter. Check out my latest blog post https://lnkd.in/g4VJ8s2z to learn more about why brand and demand need to work hand-in-hand. (Yes, I just did that.) Would love to hear—how does your team balance long-term brand-building with short-term demand-gen goals?

3

According to Lotame's The State of Data Collaboration: A Global Perspective report, 98% of marketers are struggling to fully harness their data. So, what's the path forward? Data collaboration platforms could be the solution that can help marketers integrate data, break down silos, and unlock new use cases. #Martech #DataCollaboration #FutureOfMarketing

1

You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

5

Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/gMpSrSEY

4

How is your brand dealing with the 77% of loyalty program members who sign up and never return? This is the first in a new blog series I am writing called “The Thinker’s Guide to Loyalty.” If you manage a program today and want to chat about it, look for a FREE consult link in this blog as well! Brandmovers #loyalty #loyaltyprogram

8

Great Article... "Share of Culture" versus "Share of Voice" "Brands can establish processes and programs aimed at serving the unique needs of individual customers via the social media channels they prefer" Engage consumer where THEY are and listen with intent!! Then amplify what connects through paid channels = authentic connects + optimizes paid media!! #BrandStrategy #ConusmerInsights #voiceoftheconsumer #insights #mrx #consumerbehavior

1

Some good advice here.

4

At a time when customer intelligence is critical to both marketing and commercial success, selecting data that offers the most value is crucial. Learn more about how Acxiom can help brands refine their data strategy:

1

In Nielsen's latest Gauge report, YouTube became the first streaming platform to reach over 10% of daily viewership among U.S. audiences. This milestone signals a significant shift in media consumption trends and highlights how digital platforms are redefining "TV." Why the surge? Well... it's not from folks like me NOT watching sports that's for sure, because the growth is all about sports and live content. YouTube’s viewership of sports content alone hit 35 billion hours in Q2 2024, up 45% year-over-year. This move towards live sports has put YouTube in direct competition with traditional broadcasters, offering a flexible, on-demand viewing experience that resonates with younger, mobile-first audiences. As media consumption habits evolve, leaders in charge of managing their media investment strategy need to consider where their audiences are truly spending their time. With platforms like YouTube dominating not just on mobile but now on TV screens, it’s time to rethink how we define television itself. The line between streaming and traditional TV is blurring, and platforms that leverage on-demand, diverse content will continue to capture more of the viewership pie. For brands, this means rethinking media strategies and embracing platforms that prioritize engagement over traditional formats. The question is no longer just about buying TV spots or impressions; it’s about strategically aligning with where the audiences are — and YouTube's 10% mark is a wake-up call for any media planner.

5

1 Comment

Great article. We've been preaching this for YEARS at Backbone Media. When we have the opportunity to connect Brand Campaigns with Performance Media efforts, everyone wins. It takes patience and it takes a leadership team that believes in the long term. YETI and its "YETI Presents" film series. YETI's first National TV campaign. Ooni's investment in Pizza Wars and other great pizza-making content. Smartwool's "Do What Feels Natural" campaign. These are all strong examples of connecting Brand Marketing with Performance Marketing. It's clear that when it all comes together everyone wins... DTC, wholesale partners, owned retail stores... We run performance campaigns focused on LTV:CAC ratios and MER with the best of them, but where Backbone Media stands out is connecting Brand Media with Performance Media and thinking about it all as one cohesive strategy. https://lnkd.in/gcFSHw53

96

8 Comments

AI continues to be a powerful catalyst for innovation in the retail industry. And as Gen Z sets new benchmarks for consumer expectations, it's crucial for your marketing efforts to adapt accordingly. https://okt.to/SzkRDj #ai #commercenext2024 #genz #retailtrends #futureofretail

3

Check out my latest blog post for @SEMpdx: Navigating the @Reddit Rabbit Hole: #SEO Opportunities and Pitfalls for Brands https://ow.ly/ROYW50TOAwR #reddit #redditSEO #redditmarketing

4

1 Comment

This is helpful for those of us who don’t have a marketing team, the #solopreneurs and #smallbusinessowners looking for guidance for our #socialmediapresence and #personalbranding! And if you are considering outsourcing your social media, this report will help inform the questions you need to ask any potential service providers… Good work here, WideFoc.us!

3

Traditional OOH can be a low-intensity, high-impact option for advertisers looking at the sustainability of their media plans.

6