About
Former entrepreneur turned venture capitalist as Co-Founder and General Partner at…
Articles by Jeffrey
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We Dreamed It. We Built It. We Made It Happen. What started as an ambitious vision became an unforgettable reality—GEL 2025 was a resounding…
We Dreamed It. We Built It. We Made It Happen. What started as an ambitious vision became an unforgettable reality—GEL 2025 was a resounding…
Liked by Jeffrey Bussgang
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My favorite part of this weekend in Boston was seeing entrepreneurship students with Experimentation Machine books in hand, waiting to talk with…
My favorite part of this weekend in Boston was seeing entrepreneurship students with Experimentation Machine books in hand, waiting to talk with…
Liked by Jeffrey Bussgang
Experience
Education
Publications
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Codecademy: Monetizing a Movement?
Harvard Business School Publishing
Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders decided it was time to experiment with different monetization strategies before deciding on a way forward. Although they wanted to avoid being prematurely pressured into decisions that went against their open-platform philosophy,…
Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders decided it was time to experiment with different monetization strategies before deciding on a way forward. Although they wanted to avoid being prematurely pressured into decisions that went against their open-platform philosophy, they also knew that in order to fulfill their mission to democratize education, they had to eventually build a revenue-generating business. But what business model should they pursue and what monetization experiments should they run?
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Raising Startup Capital
Harvard Business School Publishing
A comprehensive review of the different types of options available to startup entrepreneurs and the trade-offs and issues associated with each one. The note does a particularly deep dive into venture capital and working with venture capitalists.
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Open English
Harvard Business School Publishing
Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level. Nicolette Moreno, Co-founder and Vice President of Product Development, felt that a substantial portion of the new funding was needed to rework Open English's platform to enable the additional growth. She was concerned that the…
Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level. Nicolette Moreno, Co-founder and Vice President of Product Development, felt that a substantial portion of the new funding was needed to rework Open English's platform to enable the additional growth. She was concerned that the company's learning platform (LP)-the core set of software systems used to deliver online lessons-was beginning to show its age. Although one path would be to shore up the LP's capacity incrementally to allow the company to sustain its momentum with minimal disruption, Nicolette felt it was just a matter of time before they had to tackle a complete rewrite of the platform. Although daunting to undertake, a rewrite would allow the company to grow beyond the current LP's capabilities and position them for future success. Nicolette needed to give the board a full sense of what she saw-was now really the right time for a complete rewrite of the LP? What were the risks? And how should she approach the effort?
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Yahoo: Both Sides of the Stamped Deal
Harvard Business School
In 2012, Marissa Mayer became the CEO of Yahoo!, a tech giant with a tumultuous past. When Mayer tries to reinvigorate the company, she hires Jacqueline Reses, who has a private equity background, to head both human resources and mergers and acquisitions (M&A). As part of Mayer's turnaround strategy, Reses looks to build a mobile technology product development team by executing an "acquisition-hire" (i.e., "acqui-hire") to acquire New York City-based start-up Stamped, a mobile application…
In 2012, Marissa Mayer became the CEO of Yahoo!, a tech giant with a tumultuous past. When Mayer tries to reinvigorate the company, she hires Jacqueline Reses, who has a private equity background, to head both human resources and mergers and acquisitions (M&A). As part of Mayer's turnaround strategy, Reses looks to build a mobile technology product development team by executing an "acquisition-hire" (i.e., "acqui-hire") to acquire New York City-based start-up Stamped, a mobile application company launched by former Google employees, Robby Stein and Bart Stein. Without an M&A team that is fully staffed and before new acquisition processes have been formalized, Reses must decide whether acquiring Stamped is a wise strategy. The case also considers the perspective of Robby and Bart and explores if selling Stamped to Yahoo! and transitioning the Stamped team into Yahoo!'s mobile product development team is the right exit strategy for their start-up.
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BabbaCo
Harvard Business School Publishing
Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she “step on the gas” and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers can use this knowledge to evaluate the effectiveness of the marketing efforts to…
Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she “step on the gas” and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers can use this knowledge to evaluate the effectiveness of the marketing efforts to date and determine whether they think the company is ready to scale those efforts or whether it is premature to do so.
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Plastiq
Harvard Business School Publishing
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The Business Development Manager
Harvard Business School Publishing
Describes the role of business development (BD) managers in technology companies, detailing the following: 1) BD managers' key responsibilities at each step in the process of creating a partnership agreement, 2) how the nature of the BD function evolves as a technology startup matures, and 3) the attributes of effective BD managers.
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The Product Manager
Harvard Business School Publishing
Industry note. Describes the role of product manager (PM) in technology companies, detailing: 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product marketing); 4) how the nature of the PM role varies depending on context (e.g., early vs. late-stage startups, business- vs. engineering driven cultures); and 5) the attributes of effective PMs.
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Curt Schilling's Next Pitch
Harvard Business School Publishing
As his major-league pitching career was starting to wind down in 2006, baseball all-star Curt Schilling decided to become an entrepreneur. Looking to focus his tenacity and his passion for online role-playing games on a new challenge, he founded an online gaming venture, which later became known as 38 Studios. During the venture's first two years, he built a team of 70 people, including an executive team of business and industry veterans, and learned key lessons about the challenges faced by…
As his major-league pitching career was starting to wind down in 2006, baseball all-star Curt Schilling decided to become an entrepreneur. Looking to focus his tenacity and his passion for online role-playing games on a new challenge, he founded an online gaming venture, which later became known as 38 Studios. During the venture's first two years, he built a team of 70 people, including an executive team of business and industry veterans, and learned key lessons about the challenges faced by industry-changing entrepreneurs. Wanting to self-fund the venture initially, and later finding it hard to raise outside money, he put a substantial percentage of his net worth on the line to build 38 Studios. Now he is facing a critical acquisition decision that could either double his problems or help solve them.
Other authorsSee publication -
Mastering the VC Game
Penguin Portfolio
An essential, insider’s guide to the secrets of the world of venture capital, written by one of the few people who have played on both sides of this high-stakes game. Contains detailed insights, colorful stories, and practical advice gathered from entrepreneur-turned-VC Jeffrey Bussgang’s own experience, as well as from interviews with dozens of the most successful players on both sides of the game, including Twitter’s Jack Dorsey and LinkedIn’s Reid Hoffman.
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