Brian Glynn

Connecting with patients on a personal level is challenging in a complex industry. In our latest “Here’s the deal…” episode, LiveRamp’s Jason Brenner reveals how data collaboration can help you connect with patients, transforming customer care without compromising privacy.

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Are you keeping your provider data strategy up-to-date? If not, here's the deal: follow these steps to get your ducks in a row and establish some solid processes, protocols, and procedures. 📋 https://okt.to/pXKCoh #QuestForSuccess

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Are you keeping your provider data strategy up-to-date? If not, here's the deal: follow these steps to get your ducks in a row and establish some solid processes, protocols, and procedures. 📋 https://okt.to/WuRN0O #QuestForSuccess

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If done correctly, persona segmentation is a powerful tool in the payer sector. By utilizing comprehensive datasets and constructing detailed personas and journey maps, payer brands can significantly enhance member experience and analytics; thereby improving engagement and outcomes. Dive into six strategic steps to harness the full potential of persona segmentation: https://okt.to/Q4FEnJ #personasegmentation #customerexperience #datadrivenstrategies

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With a subscription to NEJM AI you’ll have access to groundbreaking research and insights with peer-reviewed articles by leading experts in both AI and medicine. Learn More: https://gag.gl/5WrknD #AI #HealthAI

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Don't miss out on the insights from our next gen GTM workshop with Reltio! Learn how they achieved remarkable results in just 60 days – a 20% increase in sales pipeline and 24% boost in pipeline velocity: https://okt.to/Gnia3L

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AI Overviews are revolutionizing how patients interact with your healthcare organization. Here's how you can stay ahead — 1️⃣ Have a robust content strategy 2️⃣ Leverage data best practices 3️⃣ Enhance Patient conversion opportunities 4️⃣ Go Back to SEO Basics with a Twist Learn more ⬇️ yex.tt/45B1Vlb

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Thoughts from day 1 of #HLTH2024 🚨💡 📈 With over 12k attendees, HLTH is bigger and more tech-centric than ever. The expo, stages and speakers have all grown in size, with John Legend and Halle Berry sharing their passion for impactful causes impacting their own lives. 🤖 This year, Ai takes the main stage…and all the other stages…in healthcare, shifting from being an ingredient to the main focus. Companies like NVIDIA and GE Healthcare are focused on creating eco-systems that position them as system-wide Ai partners. There’s a face to Ai digital agents, even a super cute telehealth Dr. otter for kids to interact with. Expect a lot more of this in the next year or two. We aren’t far from a potential paradigm shift in the treatment journey as we navigate a gap in primary care and access to care. 🏛️ In an election year, HLTH sparks hard-hitting conversations. Chelsea Clinton leads discussions on access to care, women's health, and abortion; while Casey Means, MD, and Oracle emphasize the importance of these dialogues. No matter your politics, these issues are being highlighted as important to the future of healthcare. 🪩 The stages are captivating, featuring impressive light shows and spaces, like rocket engines (rocket stage) and mystical backwood spaces (evergreen stage). The immersive experiences elevate each presentation beyond the typical show. 🎟️ Be Bold. This years theme is a CTA to push. It’s an innovation show after all. But it feels like attendees do see the stakes and the revolutionary impact possible with the emergence of Ai. But is this a cautionary tale? Many are asking: Can Ai truly save healthcare or are we placing too much hope in it? #HLTH2024 #Healthcare #Innovation #Tech #AI #WomenHealth #PatientExperience

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Are Traditional SEO Tactics Effective for AI Overviews? 🤔💡 Find out from Phase2's Jason Hamrick, Principal Strategist of Data & Insights, in the clip below! For deeper insights and actionable strategies on AI Overviews and how healthcare marketers can stay ahead, watch full webinar with Phase2 and our partner Yext that also features Taylor Lavery, Global Campaigns Manager, and Aaron Watkins, Senior Director of Internet Strategy at Johns Hopkins Medicine. 📺 View it here: https://hubs.la/Q02G3tdT0 #AIOverviews #SEOTactics #HealthcareMarketing #DigitalStrategy #Webinar #MarketingInsights

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We’re thrilled to share a recent success story! 🎉 A prominent health tech firm approached us with a clear goal: to increase their lead pipeline before the year’s end. They needed a robust solution that combined precision-targeted data and effective go-to-market strategies. That's where #LakeB2B stepped in. The ChallengeA tight timeline to achieve significant lead generation.Targeting decision-makers in a highly competitive health tech space.Ensuring compliance with industry regulations like HIPAA and GDPR. Our Solution 1️⃣Enriched Database: We provided a meticulously curated data set tailored to the client’s ideal customer profiles (ICPs). Our data included verified contacts of healthcare executives, decision-makers, and influencers. 2️⃣Go-to-Market Strategy: Leveraged our multi-channel approach, combining email marketing, targeted outreach campaigns, and social media to drive engagement with the right prospects. 3️⃣Personalized Outreach: Designed messaging that resonated with their audience’s pain points, highlighting how their health tech solutions could add value. The OutcomeLead Pipeline Growth: A 40% increase in qualified leads within just two months. Improved Conversion Rates: Our targeted strategy resulted in a 25% higher engagement rate.On-Track to Meet Year-End Goals: The firm is now well-positioned to exceed their revenue targets. This win underscores the power of LakeB2B’s data-driven solutionsin delivering measurable results. We’re proud to have played a part in this health tech firm's growth journey. 💼💡 #HealthTech #LeadGeneration #DataSolutions #GoToMarket #LakeB2B #SalesSuccess #CaseStudy Looking to accelerate your pipeline growth? Let’s connect! 🤝

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Many B2B revenue teams are quick to adopt new buzzwords and strategies. Chris Rack, CEO of pharosIQ, highlights the need to focus on executing current strategies well before exploring new ones. What steps do you take to master your existing tactics? Catch his full discussion on the Exit Five podcast: https://lnkd.in/eAtUJ-Sv .

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Learn about a more effective way to reach HCP’s where they spend most of their day…in the EHR!

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Is your healthcare website making the right first impression? Discover how MERGE revamped (tag) TriHealth's Sitecore DXP, enhancing usability and brand consistency to create a modern, intuitive digital experience for patients and staff. Learn more: https://okt.to/4e81YX #digitaltransformation #userexperience #sitecore #trihealth

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Join us for an informative session into the nuances between Artificial Intelligence vs. Automation Intelligence and their distinct roles in revolutionizing managed care and population health processes and outcomes. Register here: https://bit.ly/3WNykCn

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Digital vs traditional marketing ROI Uncover the key differences in ROI between digital and traditional marketing. Get insights on which strategy can better drive success for your health tech brand. https://bit.ly/46OfJsd #marketing #NHS #healthtech

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Digital vs traditional marketing ROI Uncover the key differences in ROI between digital and traditional marketing. Get insights on which strategy can better drive success for your health tech brand. https://bit.ly/46OfJsd #marketing #NHS #healthtech

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Check out this new episode of Deep: The Health Marketing Podcast!

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Really interesting take on the state of B2B marketing. Those of us who've been practicing for a while know that reductionist thinking and the overwhelming demands for immediate results has left most marketing teams ill-prepared to evolve forward on their own. I dare you to read this and tell me it's wrong.

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