“Brett is a born social expert and copywriter. No task too big, no industry out of range for his expertise. He was my go-to for Twitter knowledge in our time together. He's an absolute pleasure to work with, day in and day out. His community management acumen is second to none. I sincerely look forward to working with him again.”
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Publications
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The Grande Guide to Community Management
Oracle
A good community manager acts as a bridge between internal and external stakeholders by performing three critical functions. Learn what they are in this guide by Brett Petersel, co-founder of The Community Manager and Jesse Noyes, along with additional contributions generously provided by Nate McGee, Alan Belniak, and Lauren Harper of Oracle Marketing Cloud.
This Grande Guide explores what's quickly become a must-have marketing proficiency: Community Management. As businesses communicate…A good community manager acts as a bridge between internal and external stakeholders by performing three critical functions. Learn what they are in this guide by Brett Petersel, co-founder of The Community Manager and Jesse Noyes, along with additional contributions generously provided by Nate McGee, Alan Belniak, and Lauren Harper of Oracle Marketing Cloud.
This Grande Guide explores what's quickly become a must-have marketing proficiency: Community Management. As businesses communicate over a growing number of social networks - such as online forums, content hosting sites, brand communities and Q&A sites - the pressure to scale participation expands. That's where a community manager comes in.Other authors -
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Best Practices for Enterprise Social Media Management by the Social Media Dream Team
Sprinklr
In this packed eBook, the Dream Team covers topics such as:
Branding in a Social@Scale World
Content & Conversation to be Social@Scale
Social@Scale Organizational Models
Tools and Tactics to be Social@Scale
How to Think Social@Scale
My post, Time to Get Rid of Your Social Media Silos, can be found on page 25.Other authors -
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The Complete Idiot's Guide to Twitter Marketing
Penguin Random House
The Complete Idiot's Guide® to Twitter Marketing will help you connect with your customers and build your brand's online presence in no time.
This guide is full of essential information on maximizing Twitter's marketing tools giving you the surest path to success. Find key suggestions for taking advantage of Twitter's power as a search engine to create Tweets that bring customers to you and easy ideas for reaching a wider audience by writing Tweets worth a Retweet. Plus, learn the…The Complete Idiot's Guide® to Twitter Marketing will help you connect with your customers and build your brand's online presence in no time.
This guide is full of essential information on maximizing Twitter's marketing tools giving you the surest path to success. Find key suggestions for taking advantage of Twitter's power as a search engine to create Tweets that bring customers to you and easy ideas for reaching a wider audience by writing Tweets worth a Retweet. Plus, learn the "rules" of Twitter and how to integrate it and other social media channels with existing marketing strategy to get measurable sales results.
The Complete Idiot's Guide® to Twitter Marketing will help businesses both large and small join the Twitter conversation enabling them to quickly and easily send out highly targeted messages to customers.
For more information, please visit: http://bitly.com/cigbook + http://amzn.to/IFFicpOther authors -
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The Role of Digital Audio in the Evolution of Music Discovery
Targetspot
See publicationThe internet and a wide variety of fast-growing digital audio services are catalysts for individuals to both seek and discover new music on their own as well as to share their tastes with friends…and even strangers. Playlists have replaced mixed tapes, serving almost the same purpose—expressing our sentiments, and defining our individual musical style. The internet has widened the path for individuals to explore new sources of musical enjoyment and made it easy for others to be a part of that…
The internet and a wide variety of fast-growing digital audio services are catalysts for individuals to both seek and discover new music on their own as well as to share their tastes with friends…and even strangers. Playlists have replaced mixed tapes, serving almost the same purpose—expressing our sentiments, and defining our individual musical style. The internet has widened the path for individuals to explore new sources of musical enjoyment and made it easy for others to be a part of that discovery process.
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Gabby Beckford ✈️
💡 Substack and Snap Inc. both have open creator program applications right now... but what's the catch? I've been waiting on the creator economy journalist who wants to interview me, but should I speak on the scam vs bucket list benefits of these social platform creator programs? I've participated in creator programs hosted by almost every major platform (TikTok, YouTube, LinkedIn, Pinterest, and multiple Meta/Instagram programs) I have... many, MANY thoughts 😀 #creatoreconomy #creatorprogram #influencereconomy #socialmedia
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Kathy Casciani
Something I'm seeing a lot more of lately in the media? Fewer "How You Do X" articles and more "How I Did X" articles. Here's why and how to capitalize on this trend: There's a glut of impersonal, AI-driven content currently flooding the internet, and I think many publishers are trying to differentiate themselves by featuring a real human being in their "how-to" content. It's one thing to produce an article with instructions on how to do something. It is quite another to say, "hey, here's a real person that just did this, and here's who they are and how they did it." Putting a face on your "expert" makes you and your content that much more trustworthy and relatable. I think that's why we're seeing headlines like "I'm a mom of three and I remodeled my bathroom in 30 days for under $2,000. Here's how I did it." (You get the idea.) Here are a few ways to take advantage of this trend: ✅ If you have customers who have used your product or service and experienced great results, connect with them. See if they might be willing to share their results with the media. (This can be used as owned or social content as well!) ✅ If you provide a "visual" service of some sort, make sure to take before and after photos. For example, if you are an interior designer, you want photos of the room before and after so you can showcase what changed. (Just make sure you have the right to use the photos for media purposes!) ✅ Similarly, collect "before and after" data as well. Let's say you provide a service that helps your client save money. You'll want to be able to document how much money they began saving once they started using your product or service. Bottom line: yes, leverage your internal experts for media purposes. But your customers might be the better option in some cases. #pr #mediarelations
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Michelle Akhidenor
When you launch a new podcast agency — Podcasting For VCs by The Peers Project — in your favorite city on earth.🗽 VCs, you dominate NYC let’s be honest. And the reality is — 100s of you already have your own podcast. Not having a podcast as a VC in 2024 is like not having a website in 2010 – it’s imperative in order to compete! VCs, don’t be the only one in your industry (and in the City) not leveraging the power of podcasting. #podcasting #venturecapital #nyc — ✅ VCs, follow me for proven strategies to start your podcast and build your brand: Michelle Akhidenor
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John Wilson
🔴 Nonprofit marketers 🔴 are you wasting money on ads? The team over at GR0WTH DR1VERS just released a new study on Facebook ad performance and the results are... well, not great. Almost all of the nonprofit ad accounts they audited were making common mistakes that result in wasted ad spend. Here are a few takeaways: 1️⃣ Single Message Magic! 🌟 Keep your ads focused! Too many goals in one spot dilute your impact. One clear, compelling message per ad, please! 2️⃣ Mobile is a Must! 📱 Ads optimized for mobile deliver 1.9X the ROI. Think short (15 seconds max), sweet, and super visible on small screens. 3️⃣ Clear Calls to Action 📢 Missing a 'Donate Now' or 'Learn More'? You’re missing out! Direct calls to action turn interest into impactful interactions. If you are running social ads, I'd highly recommend reaching out to Eric and the GR0WTH DR1VERS team for some expert advise.
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Traci DeForge
Discover how to use storytelling with your testimonials to grow your podcast! 🎙️😎 Thank you for having me, Park Howell, on the Business of Story Podcast. We discussed the significant impact podcasting can have on lead generation and conversion rates when the focus is on storytelling. Know someone who would benefit from this podcast? Share it with them today: https://loom.ly/Zuhiulg #Podcasting #Storytelling #LeadGeneration #ConversionRates
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Sydney Stern Miller
ATTN: Content creators! 📣 Still haven’t used AI? Start here 👉 “I make content about [topic]. Act as a seasoned creative director with over 30 years of experience. In a tabular format, suggest 10 subtopics from my niche and draft 100 post ideas for each subtopic to put on my social media. Please think outside the box, and focus on ideas that have the potential to be viral due to their value, vulnerability, and authority.” 💰What you’ll get: 10 content buckets and 100 ideas to play with. — 📌 Save this for later!
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Terrence Ngu Teck Kong
Guess what? AI is changing how we make videos! 🎥✨ Imagine creating stunning videos in a fraction of the time. 🌟 Why this is cool: 1. Faster Production – Ideas come to life quicker than ever. 2. New Creativity – AI opens doors to ideas you never thought possible. 3. Breathtaking Visuals – Your videos will stand out like never before. This isn't just new tech – it's a whole new way to share your story!
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Roger Villareal
The majority of comms people seem to take this approach: we can't do anything for less than $NameYourPrice a month. I just don't see things that way. Especially in the startup world. I'm a never say never sort of guy. Getting solid results on a limited time and budget can work, especially if the desired outcome is focused, targeted, and realistic. I know because we've done it. 3 days until you launch? Or 60 days to show results? Yeah, we can do that. Let me show you what's possible. That is ALWAYS our approach. Why can we move with such speed and precision? Because we know your market. We understand startups. We live and breath AI. We're experts in life sciences. We continually work on our craft. We know what great stories look like, what media want, and what gets coverage. In an ideal world, more time and money will help. But every client engagement has some level of limit or constraint. And a good comms person can work through it. "Little time and smaller budget" shouldn't mean no. It doesn't with us. We work with some brilliant people. In our experience, clients are willing to listen to what's possible under whatever constraints they have. Just be upfront, don't overpromise, be clear on what's doable, then deliver. It's a simple recipe to success for everyone. Roger That! 🫡 #PR #Startup #LifeSciences #Pharma #AI https://lnkd.in/gm9ezVt3
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PAX ANIMA
Hi, I’m Alex from PAX ANIMA, a Munich-based video production company. I partner with purpose-driven brands, nonprofits, and changemakers to create videos that connect with people and amplify impact. ✨ WHY YOUR STORY MATTERS Your story is more than what you do—it’s about why it matters. Sharing your work can: 📌 Help people understand your mission. 🌍 Simplify big ideas like sustainability or social impact. 🤝 Bring in the support, funding, or partnerships you need. 🚩 WHO I WORK WITH 🌱 Sustainability organizations: Renewable energy, eco-innovation, green tech. 💡 Nonprofits: Advocacy, community-building, and awareness campaigns. 🤲 Mission-driven brands: Social enterprises and mindful businesses. 🎥 HOW I CAN HELP 📽️ Show the people and purpose behind your work. ✏️ Make your message clear and relatable. 📈 Create videos that attract donors, partnerships, or loyal audiences. Let’s talk about how your story can reach the people who need to hear it most.
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Sharath Kuruganty
To celebrate Cal.com, Inc.'s newest launch on @ProductHunt today, I sat with Peer Richelsen to discuss how building Platform and Atoms is a full-circle moment + more 🚀 In this ep, we covered: ✊🏻 Open vs. Closed and why OSS will win 💡 The importance of IP in a post-AI world 🔥 How premium products can be built using OSS 🤑 How to approach enterprise sales as a 1x founder 🙏🏼 The impact of Y Combinator on Peer as a founder PS: I'm a tiny investor in Cal.com and a big believer in Peer and the team! If you are into OSS, support the launch here: https://lnkd.in/e_CaE_KQ Links to the ep 👇🏼 🔗 Apple Podcasts: https://lnkd.in/eBUv5E9q 🔗 Spotify: https://lnkd.in/epngcvFU ❤️ Sponsor Corner ❤️ Big shoutout to acquire.com for making this episode happen! Acquire is the best online marketplace (I can vouch for this) to buy/sell startups, and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://lnkd.in/gM5VZBFC Andrew Gazdecki and the team are always on the hunt to find ways to help more founders through Acquire 🫡 Lastly, if you are a listener and have been enjoying the episodes, please take a minute to drop your rating on the podcast: https://lnkd.in/eaaw-tJk I appreciate you for giving your attention and time 🙏🏼
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Carys Bello
What's the worst interview question you have been asked? 👀 In other news, we at Fellows and Associates offer social media services that produce content just as ridiculous and entertaining as our latest YouTube channel down below 👇 https://lnkd.in/eWUBEfFG https://lnkd.in/eZC2JUya #SocialMedia #YouTube #Interview
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Jeremy Ryan Slate
🔮 Prediction: Apple's decision to introduce transcripts on its Podcasts for Mac OS will revolutionize the podcasting industry as we know it, setting a new standard for accessibility and user experience. This shift will pave the way for more engaging and inclusive content creation on the platform. 🎙️ General Commentary: - Transcripts will empower creators to reach a wider audience, including those with hearing impairments or language barriers, enhancing the overall listening experience. - The addition of transcripts will also make podcasts more searchable and discoverable, opening up new avenues for content consumption and engagement. - This move by Apple reinforces the importance of accessibility and inclusivity in digital content, setting a benchmark for other platforms to follow suit. 🌟 Stay ahead of the curve and embrace this transformative change in the podcasting landscape. The future of content creation is evolving, and embracing innovation is key to staying relevant in the ever-changing digital world. Command Your Brand
11 Comments -
Greg Matusky
I am more convinced than ever that more voices, not fewer, are the key to greater human understanding. Meta’s decision to replace centralized content moderation with a community notes approach, inspired by X, ensures that more perspectives are part of the conversation rather than leaving decisions to a single, anonymous editor. Free speech thrives on the exchange of diverse ideas, and this shift aligns with everything I’ve learned in my 40-year career in communications. It’s a move that prioritizes dialogue and collaboration, creating space for truth to emerge through collective input.
5 Comments -
Amy Thorne
What can we learn from Blake Lively and Beyoncé? Celebrity food and drink brands aren’t new, but the way they’re being marketed is evolving. In the past month, we’ve seen two contrasting approaches to drinks promotion, highlighting how building an authentic narrative throughout every element of the brand and product is key to making it delicious in culture. 🥃 Beyoncé has entered the whisky market with SirDavis. Named after her moonshine-making great-grandfather, its story is personal. It’s no coincidence that its Western-style branding perfectly complements her "Cowboy Carter" musical era. She’s not just selling a product; she’s building a culture, deepening her narrative, and creating a cohesive story that resonates with her fans. This venture feels like a genuine extension of her artistry, which is why it works. 🌸 Contrast this with Blake Lively’s recent marketing push for her ‘Betty Booze’ range, launched alongside the release of her latest film about domestic violence, It Ends With Us. The media storm around the publicity tour was the latest example of cancel culture in full effect. While many may feel this was unjust, serving tongue-in-cheek cocktails named after the film’s dark characters alongside the release felt disjointed, especially given that Blake doesn’t drink alcohol herself. So why is authenticity so important right now? In an age where everyone has a platform and we’re bombarded with messages, trust is everything. Against a backdrop of fake news and public mistrust, people crave genuine connections. When these connections aren’t authentic, audiences are quick to call it out. #pr #marketing #sirdavis #blakelively #itendswithus #culture
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Carlos Ochoa
🌟 Storytime for marketers! 🌟 A few months ago, I created a digital download for Movement Law Lab: Interest Iceberg. Earlier this week, we sent out an email to our list, and to our delight, hundreds of downloads poured in! But here’s the part that really got me energized: witnessing the power of a well-built funnel in action. From crafting targeted audiences and personas, to collaborating with consultants and experts to create content that truly resonates, to developing the digital tools that guide our audience’s journey—seeing it all come together and watching people take those steps has been incredibly rewarding. When you focus on understanding your audience and provide real value for them, success follows. P.S. If you’re navigating any negotiation, whether with friends or foes, check out this landing page and download our free tool. It might just be the game-changer you need!
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Ben Sampson
Social impact professionals! Let's get you more budget for your programs💰 You want to launch killer social impact initiatives, but there’s just one problem—the budget is tight. Or maybe it’s invisible. Here’s the thing: the money is there, you just need to know where to look. In my next webinar with Submittable, we’ll dive into creative strategies to uncover budget in the most unexpected places within your organization. From underutilized departments to reallocating overlooked resources, we'll help you make a bigger impact without asking for a bigger budget. This session will show you how to turn "we don’t have the budget" into "let’s make it happen.” Register in the comments below!
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Chad Latz
It's clear that #AI is impacting all facets of our world. In #Communications and #PR, the opportunities are immense. Have a listen to the first of this two-part podcast where Pierre Fitter and I discuss the transformation, how we're using #ArtificialIntelligence to create value for brands and the incredible work we are doing at BCW Global with our partners at Limbik.
2 Comments -
Tamika Bickham
Curious about the ROI on video storytelling for your CSR and ESG efforts? 🌍✨ In this video, I break down four key outcomes we’ve seen with our clients. Watch the full video and read more on this topic on our blog: https://lnkd.in/gjB-Jbtx #videoproduction #videostorytelling #Storytelling #roi #csr #esg
2 Comments -
Gregory Farr
5 Powerful ChatGPT Prompts To Supercharge Your Content Marketing Smart entrepreneurs are making the most of AI tools to attract attention over those that aren’t, even without technical knowledge. Use AI, don’t let it use you. https://lnkd.in/gM8TfxQb
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