Brandon Bouck

The most common mistake I see from local businesses... Not claiming and managing their Google Business Profiles! This is a FREE service and directly impacts your customers' ability to do business with you. Just yesterday, I found two businesses in Spokane with incorrect hours on their Google listings. This is like sawing off the branch you're sitting on. #SmallBusiness #marketing #Google

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One thing I didn't expect with the Your Path to Publish podcast launch this week is how fun it would be to read the review nicknames. Here are some of my favorites. Marketingmislead Utah-801 Money please! Your Auntie M Narhal 25 Grundleman Skippingrocks Eggcelent Educellence Fearless Warrior ThunderCastle SpecialK11 Yokobo1994 #podcastlaunch #podcast #podcastreviews #bookpublishing #bookwriting #author #authorlife

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How we helped a Pediatric Physical Therapy clinic get 100+ 5-star reviews in 5 months (...and increased impressions from 13k to 90k): Local SEO is CRUCIAL for multi-location businesses. Here's the exact process we used: 1️⃣ Optimize Google Business Profiles — Fill out ALL details, use relevant keywords, and add high-quality images showing your target audience. 2️⃣ Create location-specific website pages — Optimize each page for local keywords, services, and programs offered at that location. 3️⃣ Implement a review generation strategy: • Train staff on asking for reviews • Use NPS surveys • Send review request emails • Place in-office flyers • Create friendly competition between locations 4️⃣ Respond to ALL reviews — Thank positive reviewers and professionally address negative ones. 5️⃣ Build citations — Use tools like Yext to increase directory listings for each location. The results? - 100+ new 5-star Google reviews - Impressions skyrocketed from 13k to 90k - Massive increase in customer actions and website traffic - 5 locations went from poor ratings to 4+ stars - PS We boosted one client’s sales from $5k- $100,000 in just 6 months with conversion-focused SEO. Want to double your leads? Let's chat.

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Remodelers are adding this one thing to their website to get 40% more inquiries every week on autopilot: Educational lead magnets Lead magnets are essentially valuable resources you create to answer a specific question, solve a problem, or address any objections potential clients might have, in exchange for their contact info. But why give stuff away for free? When clients see the value you provide upfront, they're more likely to choose your services because you’re building trust. Plus, you lower sales resistance because they’re already informed about your expertise/solutions before you even talk to them. Examples of lead magnets for remodeling contractors:  -A renovation planner  -10 of the best kitchen floor plans -Standard measurements cheat sheet -Top 10 best plants to have for improved air quality

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Proud to share the incredible work Emerald did for Eight Five O Exterior Cleaning! 💻📱 They struggled with a website that wasn’t up to par and had issues finding the right help—until we stepped in and made it happen! Built on HubSpot, the new site is sleek, functional, and exactly what they needed. Take a look at the transformation! 🌟 #WebDesign #ClientSuccess #HubSpot #DigitalMarketing #ExteriorCleaning

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Who needs a crystal ball when you've got reverse sourcing? Ditch the traditional product search tools and go straight to the source. Literally. Contact manufacturers and ask for every sample they've ever produced. It's like having a product treasure map in your hands! Once you've got the samples, you can make informed decisions and place bulk orders—all from a single point. Efficiency meets savvy spending. Want to save on time and improve your margins? Here's your game plan: → Reach out to manufacturers directly for a wider product perspective. → Evaluate samples in your niche to spot top sellers. → Negotiate bulk orders with favorable net terms. Remember, the best products aren't found, they're sourced smartly. Get into reverse sourcing and set your sales graph on an uphill climb!

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If your website doesn't INSTANTLY answer 3 Qs, it's costing you new patients 1. What services do you offer? ↳ Describe the treatments you provide 2. Which demographic do you serve? ↳ Be clear about the specialty and geo-demographics 3. What are the next steps to schedule an appointment? ↳ Make it easy for patients to book appointments online. Visitors should know they're in the right place within 3-5 seconds of landing on your site If it's not obvious, they'll leave and you'll lose what could have been a loyal patient

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Brand strategy tip that anyone can do that will build your bottom line, trust, and affinity: Treat your investors, employees, and influencers well. It's a shame that Utah's become synonymous with scammers and brands who don't do well by their people, but it's a bigger shame when one of those companies hurts people I love. Trust in employers is already at an all-time low – stories like this from Just Meats are just another reminder to be cautious about who you allow to use your name and talents. I'm looking forward to hearing my friend's story soon. He's being interviewed by the local Fox affiliate today. TLDR: Have integrity when building your company, and don't do business with Jody Rookstool. Original Fox 13 story link in the comments! It's worth a read.

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Packaging inserts gave my brand a 200% increase in UGC with $10 spent—a high-leverage, low-cost tactic you’re likely overlooking. For startup brands, especially in the CPG space, packaging inserts can be a game-changer. They’re simple, personal, and underutilized—yet they have the power to make your customers feel genuinely valued. Here’s why they matter: Builds Loyalty: A handwritten thank-you note, a small gift, or even a product sample can go a long way in making a customer feel special. It’s that personal touch that most big brands overlook—and it’s one of the easiest ways to create a lasting impression. Cross-Selling Opportunities: Including product samples or discount offers inside your package isn’t just about customer appreciation; it’s about showing them what else you offer. You’ve already earned their trust, now is the perfect time to introduce them to your other products. Cost-Effective: Inserts are incredibly low-cost but can yield high returns. The best part? You’re already shipping the package, so why not take advantage of that opportunity to deliver a targeted message directly into your customer’s hands? Whether it’s a thank-you note, a discount card, or a small sample, these little details exceed customer expectations and strengthen the relationship between your brand and the people who support it. If you’re not already doing this, you’re missing out on one of the easiest ways to turn one-time buyers into loyal customers.

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Did your craft your agency's 2025 biz dev plan yet? If not, or if it could use some work, last week's workshop will be useful. I had a great time jamming with around 20 agency owners and biz dev people (and everyone's robot handlers!) on the topic of making biz dev more proactive. Big thanks to Michael Young, Eman Talei, Bob Strachan, Elinor Tutora, Omi Diaz-Cooper (LION), Ainsley Sheikali, Stewart Gandolf, Marshall Nyman, Jennifer Denney 📈, Borja Cuan, Brenna Becker, Chris Brewer, and all others for joining and sharing. A few things we covered: -The top three biz dev consistency killers and how we avoid them. -How to structure a reliable biz dev team without additional hires. -The Three Bucket Approach for simplifying the market and prospecting strategy. -Integrated Outbound - how we use systematic outreach to add leverage to what's already working. -Trust-focused Data - how we unearth companies and people likely to build a relationship with the agency. -Our 2025 outbound tech stack and budget. 👉 Want the replay link? DM me "Workshop" and I'll send it over.

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Have you played with Gemini's stream realtime screensharing yet? You screenshare with Gemini and chat back and forth with voice about what you're seeing. Here's how I've used it recently: -Discussing the layout of a website and how it could be improved. -Getting help with making an exploration in GA4 to show visits from LLM tools. -Understanding the documentation in VertexAI's agent builder. There's something uncanny about using it. It's like I have a smart friend sitting next to me helping me all day. It feels so natural and intuitive. You can use it in aistudio.google.com for free.

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🎯 Identifying a direct competitor is crucial for strategizing your website's growth. Here's how you can spot one: 1. Same Purpose, Same Audience: If their site serves the same purpose and targets the same audience as yours, take note. 2. Keyword Clashes: They rank for the same keywords you are targeting. 3. Local Rivals: Their business operates within the same area as yours. 4. Ranking Rivals: They rank higher than you in search results. Stay ahead by knowing who you're up against! with keyword research💼🔍

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The PROOF is in the pudding! MEJ Technology LLC has released what we think will be the new standard for website traffic and website ranking. MEJ Links AI is the game changer. MEJ Technology LLC will release what we think will be the new standard in social media channel growth, without using fake followers and/or bots. MEJ Rani AI is the game changer. The pudding(s) and the PROOF! Check the current status of the websites for all CFCC https://lnkd.in/gqFgDzi and related services as well as the site itself, and that of MEJ Labs www.mejlabs.com and related services. Then monitor them in the coming weeks as we apply MEJ Links AI to them all. Check the current number of comments, followers, likes and shares across all of the social media platforms of the sites above, and all of our products and services. Then monitor them in the coming weeks as we apply MEJ Rani AI to them all. The direct results will tell you, business owner, if your money will be well spent when you subscribe to any of our AI services; and you Ms. & Mr. consumer, the value of our consumer based services. Let the PROOFING commence!

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Wondering why your practice doesn’t show up on Google Maps when you search ‘dentist near me’? Here are 4 key steps to increase your visibility: Have a Website with Metadata and Schema Tags: These help Google understand your site and show it to the right people. Use Google’s Social Features: Post updates, special offers, and team photos to keep your profile active. Update Photos Regularly: Fresh images make your practice look active and inviting. Add Your Services: Make sure your Google profile lists all the services you offer to help patients find you. These simple updates can help get your practice noticed!

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