Brandon Courtney

"FB mikestoneallstateagency IG mikestoneagency LI mikestone4336 🚨You're being USED. 🚨 Let me break it down for you: advertising is powerful because it taps into our subconscious. Mountain Dew doesn’t spend $7 million on a Super Bowl ad to make a quick sale the next day—they’re embedding their brand in your mind. So when you’re standing at the gas station, staring at the drink cooler, your brain says, “Oh yeah, Mountain Dew!” That’s not an accident—that’s intentional branding. This isn’t just for billion-dollar companies. As agents, small business owners, or entrepreneurs, the same principles apply. You’re not just selling today; you’re building trust and familiarity for when your audience is ready to buy. Social media is your Super Bowl ad—it’s your chance to be top of mind. Post consistently, engage authentically, and show up in your audience’s feed so when they’re ready to make a decision, your name is the first that comes to mind. It’s not about being pushy; it’s about staying present. Want to learn more about how to master the art of branding and make advertising work for you? Check out this episode of The Sales Factory podcast with Mike Stone where we dive into the strategies that keep your business thriving. 🔗 Do the smart thing - watch now at https://lnkd.in/eJdMpbQ3 #TheSalesFactory #Podcast #MikeStone #MountainDew #SuperBowl #AdvertisingTips #CoachCarroll #BrandBuilding #MarketingTips #TopOfMindAwareness #SmallBusinessSuccess"

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Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/gJrD7qt3

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/ePTKv7hp

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/dkJbZUch

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Insight delivers results at the top of the funnel. Here’s how. Your top-of-the-funnel (TOTF) acquisition—be it on landing pages, newsletters, or even here on LinkedIn—should deliver valuable industry insights to your audience.  They’ll learn something. You’ll generate a quality lead. That’s a rare win-win early in the funnel. How should you craft your insights? You’ve got to provide strategic information in a bite-size chunk. Try offering:  👉 Comparison grids or charts that highlight your offering alongside industry trends. 👉 Infographics that visually present key information. 👉 ROI calculators that clearly demonstrate your value in numerical terms. 👉 Connections between your offering and current events. When targeted effectively, these insights can drive measurable results, enhancing both your credibility and lead generation.

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Gen Z writing the marketing script is taking over TikTok and I'm very much here for it. This is a trend that pretty much any brand can tap into, and it's actually engaging and entertaining, not forced or cringe. Watch the video below. If St. Louis County can do it then you can too. But if you are going to participate, just remember… ▶️ It’s not about hawking products. If you make it about that consumers have shown they won’t respond favorably. ▶️ This is for brands who aren’t afraid to take themselves too seriously. If your brand fits that vibe then go for it, if not maybe skip this one. ▶️ The people you feature really matters here. Make sure they have the right tone of voice and sense of humor. I’m not a fan of trend chasing, but this is one that’s perfect for brands to tap into. #socialmedia #influencermarketing #creatoreconomy

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My old marketing mantra is "when in doubt, turn left." Not really, but this NASCAR event with AMA Richmond is one you shouldn't miss! If you've been interested in checking out AMA Richmond or love sports marketing, then you definitely need to be at this event! Sign up at the link below! #amarichmond #sportsmarketing #richmond

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Seeing $300-$500 SEM campaign budgets on proposals from an area third-party vendor. Businesses: If you're working through a third-party vendor to run a paid search campaign and investing $500 or less per month, reverse engineer that and you're investing $5-$7 per day. Depending on vertical, your CPC could be >$5/click. You're better off getting 500 singles from the bank and handing them out on a street corner.

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Want to increase the effectiveness of your sales and marketing? Make sure those two teams are talking to each other.

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What’s a relationship without trust? My colleagues, Kelly Boyle and Mike Olson, help to break down three ways agencies can foster more trusting, fruitful, and lasting client relationships: https://ow.ly/1QUi30sEPcv #Agencies #ClientRelationships #DigitalAdvertising

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📊 Direct Mail Delivers: The Association of National Advertisers (ANA) reveals that direct mail achieves an impressive 112% ROI, outperforming other marketing channels. 💡 Why it Matters: With unmatched response rates and proven ROI, direct mail remains a powerhouse for driving measurable results. Ready to see what your marketing ROI could look like? Use the calculator here: https://bit.ly/3XIDGO7 #marketingROI #directmail #advertisingstrategy #Clipp #Valpak

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***Minnesota Marketers*** Here are some key takeaways on the state of audio as we head into 2025: 1. In 2024, audio will account for 24.5% of ad-supported media consumption in the USA but just 8.4% of overall ad spend. Organizations like P&G are jumping on the opportunity presented by this gap. 2. "Audio is a secondary channel for achieving campaign KPI's." Consider this: audio provides you with unparalleled reach, high levels of attention, strong targetability and impact across every stage of the purchasing journey. Nielsen consistently ranks audio as a top-tier medium for ROI. 3. "Audio adds nothing vital to the communications mix and is difficult to integrate." Evidence actually shows that the channel is highly trusted. You're able to pair your brand with a local community's on-air personalities that they've come to know and love. Developments in podcasting are also creating new opportunities for integration. 4. "Audio can't be measured or modelled accurately". I've heard this one a lot and it couldn't be further from the truth. We're able to track conversion, enabling brands to optimize campaigns mid-flight. If you haven't tried audio, or have tried it previously and didn't see great results, I'd love to talk to you. I'm confident that we can put a plan together that will achieve greater results than what your 2024 marketing plan provided.

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read the full case study here! bit.ly/3VlZ9MA

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read full case study here! bit.ly/426OZDV

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Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of out of home will be a $5.9 billion business, according to the annual PwC Global Entertainment & Media Outlook report. #consumersareOOH #DOOH #programmatic OUTFRONT Media

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Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

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